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I’m Becky King, a designer and artist based just north of Boston and the founder of Good Little Design Co. During my twenty years in the creative industry, I’ve worked with clients of every shape and size. I started in agency and startup environments, then decided to create something more personal. Work that feels grounded, a little playful, and made with care. At Good Little Design, we bridge the space between brand and digital, creating thoughtful identities, websites, and user experiences that feel cohesive and human. Our work lives where clarity meets emotion: strategy meets story, pixels meet personality. The studio runs on collaboration. We have a strong network of trusted creatives, writers, developers, and other good humans who join in when a project calls for it. Partnerships here tend to feel more like friendships—built on curiosity, trust, and a shared goal of helping good companies find their voice and bring it to life.…I’m Becky King, a designer and artist based just north of Boston and the founder of Good Little Design Co. During my twenty years in the creative industry, I’ve worked with clients of every shape and size. I started in agency and startup environments, then decided to create something more personal. Work that feels grounded, a little playful, and made with care. At Good Little Design, we bridge the space between brand and digital, creating thoughtful identities, websites, and user experiences that feel cohesive and human. Our work lives where clarity meets emotion: strategy meets story, pixels meet personality. The studio runs on collaboration. We have a strong network of trusted creatives, writers, developers, and other good humans who join in when a project calls for it. Partnerships here tend to feel more like friendships—built on curiosity, trust, and a shared goal of helping good companies find their voice and bring it to life.

Becky King

Designer, Brand Designer, Graphic Designer, +6

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I’m Becky King, a designer and artist based just north of Boston and the founder of Good Little Design Co. During my twenty years in the creative industry, I’ve worked with clients of every shape and size. I started in agency and startup environments, then decided to create something more personal. Work that feels grounded, a little playful, and made with care. At Good Little Design, we bridge the space between brand and digital, creating thoughtful identities, websites, and user experiences that feel cohesive and human. Our work lives where clarity meets emotion: strategy meets story, pixels meet personality. The studio runs on collaboration. We have a strong network of trusted creatives, writers, developers, and other good humans who join in when a project calls for it. Partnerships here tend to feel more like friendships—built on curiosity, trust, and a shared goal of helping good companies find their voice and bring it to life.…I’m Becky King, a designer and artist based just north of Boston and the founder of Good Little Design Co. During my twenty years in the creative industry, I’ve worked with clients of every shape and size. I started in agency and startup environments, then decided to create something more personal. Work that feels grounded, a little playful, and made with care. At Good Little Design, we bridge the space between brand and digital, creating thoughtful identities, websites, and user experiences that feel cohesive and human. Our work lives where clarity meets emotion: strategy meets story, pixels meet personality. The studio runs on collaboration. We have a strong network of trusted creatives, writers, developers, and other good humans who join in when a project calls for it. Partnerships here tend to feel more like friendships—built on curiosity, trust, and a shared goal of helping good companies find their voice and bring it to life.

Available to hire

I’m Becky King, a designer and artist based just north of Boston and the founder of Good Little Design Co. During my twenty years in the creative industry, I’ve worked with clients of every shape and size. I started in agency and startup environments, then decided to create something more personal. Work that feels grounded, a little playful, and made with care.

At Good Little Design, we bridge the space between brand and digital, creating thoughtful identities, websites, and user experiences that feel cohesive and human. Our work lives where clarity meets emotion: strategy meets story, pixels meet personality.

The studio runs on collaboration. We have a strong network of trusted creatives, writers, developers, and other good humans who join in when a project calls for it. Partnerships here tend to feel more like friendships—built on curiosity, trust, and a shared goal of helping good companies find their voice and bring it to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder, Lead Designer at Good Little Design Co.

June 1, 2014 - Present

Founder and lead designer of Good Little Design Co., a boutique creative studio north of Boston. Craft brand identities, logos, UX/UI designs, illustrations, and creative direction for mission-driven clients. Guided by the belief that thoughtful design can create real change, Good Little Design Co. has partnered with organizations such as The NAACP, Action Together Massachusetts, NOCD, and CoUrbanize.

Senior Visual Designer at NOCD

January 1, 2022 - October 1, 2025

Part of a small design team at NOCD, a digital health startup focused on accessible, evidence-based OCD treatment. Led a full-scale brand refresh to establish a calm, trustworthy visual identity adopted across product and marketing. Build scalable design systems and improve patient and provider experiences through A/B testing, research, and workflow optimization. Collaborate cross-functionally to align product strategy with mental health outcomes and deliver thoughtful, human-centered design at scale.

UX Design Instructor at General Assembly

August 1, 2014 - August 1, 2015

Taught a 12-week UX course to adult learners, covering the full design process from brainstorming and research to wireframing, user testing, and presenting a functional prototype.

Product Design Lead at CustomMade

October 1, 2012 - June 1, 2014

Part of the product team at a fast-paced, Google-funded startup, managing and evolving the CustomMade brand system while maintaining visual consistency. Teamed with product managers to design new user experiences informed by research and testing. Applied an agile, iterative design process throughout.

Art Director at Isobar

May 1, 2011 - October 1, 2012

Led visual creative for global brands including HBO, Disney, and Reebok. Collaborated with cross-functional teams to deliver globally visible, cross-platform digital brand experiences.

Founder and Lead Designer at Good Little Design Co.

June 1, 2014 - Present

Founder and lead designer of a boutique creative studio north of Boston, delivering brand identities, logos, UX/UI designs, illustrations, and creative direction for mission-driven clients. Partnered with organizations such as The NAACP, Action Together Massachusetts, NOCD, and CoUrbanize.