Marketing Manager at Freelance

Freelance music marketing strategist working with promoters, festivals, and touring acts across North America. Lead digital and audience-growth campaigns for major tours and emerging showcases, translating artist brands into high-performing marketing that drives ticket sales, builds awareness, and supports long-term audience development.

Marketing Manager at Canadian Country Music Association

Led marketing strategy for Canada’s largest country music organization, overseeing campaigns for the CCMA Awards and 4-day Country Music Week festival. Owned digital, web, email, and social strategy in close collaboration with artists, partners, and media, delivering sell-out results for major televised events, launching new VIP revenue streams, and generating significant earned media while elevating the profile of Canadian country music nationwide.

Digital Marketing & Business Development Specialist at AudienceView

Built paid digital campaigns generating $8.4M+ in revenue; served as a digital strategy partner for performing arts venues and rights-holders, advising on digital fan engagement and ticket sales; created data-backed recommendations and industry benchmarks to influence decision making; translated complex metrics into clear actions for executives.

Marketing Specialist at Vancouver Symphony Orchestra / School of Music

Led digital rebrand across web, social, and email, increasing donor and patron engagement; managed editorial calendars, content rollout, and digital touchpoints to drive donor conversions and ticket sales.