Marketing Manager at Canadian Country Music Association

Led marketing strategy for Canada’s largest country music organization, overseeing campaigns for the CCMA Awards and 4-day Country Music Week festival. Owned digital, web, email, and social strategy in close collaboration with artists, partners, and media, delivering sell-out results for major televised events, launching new VIP revenue streams, and generating significant earned media while elevating the profile of Canadian country music nationwide.

Marketing Manager at Freelance

Freelance music marketing strategist working with promoters, festivals, and touring acts across North America. Lead digital and audience-growth campaigns for major tours and emerging showcases, translating artist brands into high-performing marketing that drives ticket sales, builds awareness, and supports long-term audience development.

Digital Marketing & Business Development Specialist at AudienceView

Built paid digital campaigns generating $8.4M+ in revenue; served as a digital strategy partner for performing arts venues and rights-holders, advising on digital fan engagement and ticket sales; created data-backed recommendations and industry benchmarks to influence decision making; translated complex metrics into clear actions for executives.

Marketing Specialist at Vancouver Symphony Orchestra / School of Music

Led digital rebrand across web, social, and email, increasing donor and patron engagement; managed editorial calendars, content rollout, and digital touchpoints to drive donor conversions and ticket sales.