Keith Buggy

Led marketing strategy for Canada’s largest country music organization, overseeing campaigns for the CCMA Awards and 4-day Country Music Week festival. Owned digital, web, email, and social strategy in close collaboration with artists, partners, and media, delivering sell-out results for major televised events, launching new VIP revenue streams, and generating significant earned media while elevating the profile of Canadian country music nationwide.

Freelance music marketing strategist working with promoters, festivals, and touring acts across North America. Lead digital and audience-growth campaigns for major tours and emerging showcases, translating artist brands into high-performing marketing that drives ticket sales, builds awareness, and supports long-term audience development.

Built paid digital campaigns generating $8.4M+ in revenue; served as a digital strategy partner for performing arts venues and rights-holders, advising on digital fan engagement and ticket sales; created data-backed recommendations and industry benchmarks to influence decision making; translated complex metrics into clear actions for executives.