kelseymacdonald

Available to hire

I am a Glasgow-based graphic designer with four years experience in the industry. I aim to produce aesthetically-minded yet concept led designs with a minimal design ethos at the heart of what I do.

About

I am a Glasgow-based graphic designer with four years experience in the industry. I aim to produce aesthetically-minded yet concept led designs with a minimal design ethos at the heart of what I do. I specialise in the creation of brand identities, websites and promotional content, with a passion for experimental typography and socially-concious design.

Languages

  • EnglishFluent

More experts in Glasgow, United Kingdom

Projects · 8

Oré mi Logo, Identity and Packaging

Oré mi is an independent wellbeing brand founded in 2019. Creating handmade lifestyle products with luxurious, lasting scents. Each one is made in south London, inspired by the brand’s Nigerian heritage. The brand revolves around nostalgia, changing the narratives on black upbringings by highlighting the many positive stories of founder Karen’s childhood while also showcasing Nigerian culture and the importance of mental health. With a typographic logo and supporting icon inspired by the last gift given to Karen by her grandmother - a traditional Nigerian wrapper. branding graphicdesigner packaging

  • Graphic Designer
Contemporary Builders Logo and Identity

A bespoke logotype for a UK based building company, inspired by the angular nature of building work. They wanted to appeal to architects therefore I focused on a muted palette inspired by a mix of concrete and wood. For the icon, I looked to architectural plans and created a room-like shape, with a ‘D’ cut out suggestive of an opening and stepping into something new. The area has been filled with a hatch pattern - inspired by the way materials are illustrated in architectural plans. This pattern could be brought through various brand assets. logo branding graphicdesigner businesscards

  • Graphic Designer
Soft Skills Logo and Brand Identity

Soft Skills is a Brooklyn based artist creating sculptural ceramics and everydayware, centering on the belief that functionality and care are natural languages of beauty that we can all share for thoughtful, inspired living. We created a living logo featuring their makers mark, that could evolve depending on it’s confinements - nodding to the organic nature of the brand’s pieces. branding graphicdesigner businesscards

  • Graphic Designer
Urban Garden Logo + Brand Identity

Brand identity for a green grocers, taking inspiration from how romanticised produce once was - often the centre point of still lifes. Creating a logo inspired by old sign writing, and using old still life paintings as visuals - it gives a unique and eye catching identity to this everyday convenience store. typography branding graphicdesigner logo

  • Graphic Designer
Cusp Logo and Brand Identity

Identity for a studio/exhibition space/cafe - a business I dreamed of one day owning. I named it ‘Cusp’ (noun 1. a point of transition between two different states / 2. a pointed end where two curves meet. / “On the cusp of greatness”). The logo is held between two curved points, these curves are then brought into the wider brand assets to create a recognisable and contemporary identity. logo graphicdesigner branding

  • Graphic Designer
Logo Design

Logo design for a life coach - they wanted to appeal to a younger demographic so the icon needed to feel youthful and fun. graphicdesigner logo branding illustrator

  • Graphic Designer
Botanic Butterfly

Logo design for Chicago based clothing brand, Botanic Butterfly. Inspired by nature and the namesake - we opted for a forest green colour scheme, paired with a contemporary gradient wordmark and butterfly icon. graphicdesigner branding logo illustrator

  • Graphic Designer
Pillar

Logo and web design for online coaching platform - Pillar. Keeping things stripped back and minimal, yet interesting with the sticker buttons to infuse some colour to the brand. The logo design is inspired by Ionic pillars, often a symbol of learning. The two L's of the logotype make up the pillar itself - this alone can be separated and used as a icon for the brand. graphicdesigner branding logo webdesigner illustrator

  • Graphic Designer

Education

Bachelor of Arts (Hons) · Grays School of Art2018

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