Contemporary Builders Logo and Identity
kelseymacdonald
Published
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A bespoke logotype for a UK based building company, inspired by the angular nature of building work.
They wanted to appeal to architects therefore I focused on a muted palette inspired by a mix of concrete and wood. For the icon, I looked to architectural plans and created a room-like shape, with a ‘D’ cut out suggestive of an opening and stepping into something new. The area has been filled with a hatch pattern - inspired by the way materials are illustrated in architectural plans. This pattern could be brought through various brand assets.