Cusp Logo and Brand Identity

Identity for a studio/exhibition space/cafe - a business I dreamed of one day owning. I named it ‘Cusp’ (noun 1. a point of transition between two different states / 2. a pointed end where two curves meet. / “On the cusp of greatness”). The logo is held between two curved points, these curves are then brought into the wider brand assets to create a recognisable and contemporary identity.

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