Social Media Marketing & Brand Strategy | Wellness, Lifestyle, and Creative Industries Hi, I’m Kerason Richter, a creative marketing professional and wellness enthusiast with over 10 years of experience helping brands grow through authentic storytelling and intentional digital strategy. I’m the owner of KRR Consulting LLC, where I’ve partnered with small businesses, wellness clinics, and lifestyle brands to build engaging online presences that connect meaningfully with their audiences. I specialize in Instagram growth, content creation, and brand development, using tools like Meta Business Suite, Canva, and CRM analytics to turn strategy into measurable success. Previously, I managed social media for YOURx Health, a telemedicine wellness clinic, where I developed and executed content strategies that grew brand awareness and engagement across multiple platforms. I also have experience in loyalty marketing from my time at PetSmart, as well as content writing and research for health-focused blogs and consultants. What sets me apart is my blend of creative vision and analytical focus. I combine design, data, and storytelling to help brands share their message with clarity and confidence. My passion lies in helping clients find their voice online and transform their digital presence into a space that truly represents their mission and values.

Karason Richter

Social Media Marketing & Brand Strategy | Wellness, Lifestyle, and Creative Industries Hi, I’m Kerason Richter, a creative marketing professional and wellness enthusiast with over 10 years of experience helping brands grow through authentic storytelling and intentional digital strategy. I’m the owner of KRR Consulting LLC, where I’ve partnered with small businesses, wellness clinics, and lifestyle brands to build engaging online presences that connect meaningfully with their audiences. I specialize in Instagram growth, content creation, and brand development, using tools like Meta Business Suite, Canva, and CRM analytics to turn strategy into measurable success. Previously, I managed social media for YOURx Health, a telemedicine wellness clinic, where I developed and executed content strategies that grew brand awareness and engagement across multiple platforms. I also have experience in loyalty marketing from my time at PetSmart, as well as content writing and research for health-focused blogs and consultants. What sets me apart is my blend of creative vision and analytical focus. I combine design, data, and storytelling to help brands share their message with clarity and confidence. My passion lies in helping clients find their voice online and transform their digital presence into a space that truly represents their mission and values.

Available to hire

Social Media Marketing & Brand Strategy | Wellness, Lifestyle, and Creative Industries

Hi, I’m Kerason Richter, a creative marketing professional and wellness enthusiast with over 10 years of experience helping brands grow through authentic storytelling and intentional digital strategy.

I’m the owner of KRR Consulting LLC, where I’ve partnered with small businesses, wellness clinics, and lifestyle brands to build engaging online presences that connect meaningfully with their audiences. I specialize in Instagram growth, content creation, and brand development, using tools like Meta Business Suite, Canva, and CRM analytics to turn strategy into measurable success.

Previously, I managed social media for YOURx Health, a telemedicine wellness clinic, where I developed and executed content strategies that grew brand awareness and engagement across multiple platforms. I also have experience in loyalty marketing from my time at PetSmart, as well as content writing and research for health-focused blogs and consultants.

What sets me apart is my blend of creative vision and analytical focus. I combine design, data, and storytelling to help brands share their message with clarity and confidence. My passion lies in helping clients find their voice online and transform their digital presence into a space that truly represents their mission and values.

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Experience Level

Expert
Intermediate
Intermediate

Work Experience

Owner, Digital Marketing & Content Specialist at KRR Consulting LLC
January 1, 2016 - Present
Developed and executed growth strategies for wellness and lifestyle clients, increasing Instagram engagement and follower growth through storytelling and analytics. Adapted and repurposed existing content into optimized Instagram posts, stories, and reels aligned with brand messaging and visual identity. Created detailed monthly content calendars and implemented posting schedules using Meta Business Suite. Analyzed engagement metrics to refine strategies, improve reach, and boost conversions.
Social Media Manager & Content Strategist at YOURx Health
October 1, 2025 - October 24, 2025
Managed Instagram, Facebook, and LinkedIn accounts, driving engagement with brand-aligned campaigns. Created dynamic carousels, reels, and stories consistent with the brand’s visual and educational identity. Conducted audience and competitor research to optimize timing, tone, and creative direction. Collaborated on product launches, content performance, and community engagement.
Marketing Manager, Loyalty & Customer Experience at PetSmart
November 1, 2022 - October 24, 2025
Supported loyalty program marketing through data review, campaign updates, and digital communication improvements. Partnered with cross-functional teams to enhance the customer experience and program messaging.
Content Writer & Researcher at Morrow Drive Consulting
March 1, 2022 - October 24, 2025
Produced SEO-friendly digital content for nutrition, wellness, and lifestyle brands. Conducted research to support blog, email, and video content strategies.

Education

Bachelor of Science, Nutrition Communication at Arizona State University
August 1, 2014 - May 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Retail, Software & Internet