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I have been working with the industry for the last 8 years with experience spanning across lifecycle, partner, product, and content marketing. Focusing on mid to large-scale tech companies, strategically designing holistic campaigns focused on retention and customer engagement. Over the course of my career I have lead many omni channel campaigns with results 2-3x the benchmarks, reconstructed first-time-user experiences from the ground up with revenue averaging 10K weekly, and have optimized budgets savings on average 30% to maintain or surpass KPIs. In my free time I'm an active individual (rock climbing, cycling, running, and martial arts!) always looking for something new to try out!…I have been working with the industry for the last 8 years with experience spanning across lifecycle, partner, product, and content marketing. Focusing on mid to large-scale tech companies, strategically designing holistic campaigns focused on retention and customer engagement. Over the course of my career I have lead many omni channel campaigns with results 2-3x the benchmarks, reconstructed first-time-user experiences from the ground up with revenue averaging 10K weekly, and have optimized budgets savings on average 30% to maintain or surpass KPIs. In my free time I'm an active individual (rock climbing, cycling, running, and martial arts!) always looking for something new to try out!

Kiah O'Flanagan-Tasse

Product Marketer, Marketing Consultant, Affiliate Marketer, +1

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I have been working with the industry for the last 8 years with experience spanning across lifecycle, partner, product, and content marketing. Focusing on mid to large-scale tech companies, strategically designing holistic campaigns focused on retention and customer engagement. Over the course of my career I have lead many omni channel campaigns with results 2-3x the benchmarks, reconstructed first-time-user experiences from the ground up with revenue averaging 10K weekly, and have optimized budgets savings on average 30% to maintain or surpass KPIs. In my free time I'm an active individual (rock climbing, cycling, running, and martial arts!) always looking for something new to try out!…I have been working with the industry for the last 8 years with experience spanning across lifecycle, partner, product, and content marketing. Focusing on mid to large-scale tech companies, strategically designing holistic campaigns focused on retention and customer engagement. Over the course of my career I have lead many omni channel campaigns with results 2-3x the benchmarks, reconstructed first-time-user experiences from the ground up with revenue averaging 10K weekly, and have optimized budgets savings on average 30% to maintain or surpass KPIs. In my free time I'm an active individual (rock climbing, cycling, running, and martial arts!) always looking for something new to try out!

Available to hire

I have been working with the industry for the last 8 years with experience spanning across lifecycle, partner, product, and content marketing. Focusing on mid to large-scale tech companies, strategically designing holistic campaigns focused on retention and customer engagement.

Over the course of my career I have lead many omni channel campaigns with results 2-3x the benchmarks, reconstructed first-time-user experiences from the ground up with revenue averaging 10K weekly, and have optimized budgets savings on average 30% to maintain or surpass KPIs.

In my free time I’m an active individual (rock climbing, cycling, running, and martial arts!) always looking for something new to try out!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Marketing Manager II (Contract) at Intuit

September 30, 2024 - September 19, 2025

Redesigned onboarding email strategy for ProTax; Led Intuit's Professional Tax Group’s 2025 digital engagement strategy Scaled GTM campaigns delivering 2× CTR benchmarks and sub-$1 CPLP Executed full-funnel GTM campaigns that closed a $168K renewal shortfall and delivered a 40% lift in new customer acquisition Partnered with cross-functional teams to deliver integrated omni-channel programs across email, in-app, paid media, and web Directed messaging, pricing, and offer rolls for ProTax Produced thought-leadership and customer-engagement initiatives (educational videos, testimonial-based campaigns, customer interviews) to build trust and improve retention; Improved NPS by 20%.

Kindling Lifecycle Marketing Specialist (Freelance) at Kindling

November 1, 2024 - October 1, 2025

Scaled lifecycle email program into a full pipeline of segmented flows and campaigns, driving ~$10K in incremental weekly revenue and contributing significantly to recurring sales; Designed and optimized campaigns in Klaviyo, leveraging segmentation and A/B testing on subject lines, creative, and timing to increase CTR and conversion rates; Elevated retention strategy with tailored post-purchase flows, refill reminders, and engagement cadences aligned to customer behavior and lifecycle stage, improving repeat purchase rates; Built and managed brand-aligned content for Instagram and Reddit to expand reach and strengthen customer loyalty; Collaborated with leadership and agency partners to plan GTM calendars for cohesive brand execution across lifecycle, social, and promotional initiatives.

Partner Marketing Manager II at TD SYNNEX

October 1, 2024 - October 1, 2025

Led marketing campaigns for top global partners including Lenovo, HP, and Logitech, managing budgets exceeding $500K per initiative across digital, email, events, and sales enablement channels; Built and executed co-branded marketing strategies, aligning with vendor objectives while maintaining TD SYNNEX brand consistency and compliance; Produced thought-leadership and sales enablement content (white papers, case studies, LinkedIn campaigns, YouTube features), expanding reach and reinforcing brand credibility; Led onboarding and internal education for specialists and interns, focusing on departmental knowledge sharing; Collaborated cross-functionally to align on business goals, track ROI, and ensure timely execution across multiple concurrent projects.

Chair, North America Spectrum (LGBTQIA+) BRG at TD SYNNEX

October 1, 2024 - October 1, 2025

Led DEI strategy and events across North America, overseeing Pride programming; Managed Pride Parade, Family Pride events, and office Pride activities; Responsible for annual budgeting and program oversight.

Program Manager at TD SYNNEX

April 1, 2023 - October 1, 2025

Developed cross-country B2B programs and events for internal brands focusing on multiple verticals; Managed budgets exceeding $1M across digital, events, email, and sales enablement touchpoints.

Account Marketing Specialist at TD SYNNEX

December 31, 2021 - September 30, 2025

Managed 200+ accounts in the tech industry, aiding in the development of their B2B marketing strategy; Delivered consistent campaign results by aligning creative, event, and vendor strategy with calendar milestones.