Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Kristalbel Chua, a marketing professional with over 6 years of experience driving business growth through Content, Brand, and Digital Marketing. I’ve led integrated digital marketing initiatives for companies like Cortina Watch and SPECTRUM, built successful co-marketing partnerships, and delivered measurable ROI through paid media, SEO, and content strategies. I also enjoy crafting compelling brand stories through engaging content, both visually and through thoughtful copy.…Hi, I’m Kristalbel Chua, a marketing professional with over 6 years of experience driving business growth through Content, Brand, and Digital Marketing. I’ve led integrated digital marketing initiatives for companies like Cortina Watch and SPECTRUM, built successful co-marketing partnerships, and delivered measurable ROI through paid media, SEO, and content strategies. I also enjoy crafting compelling brand stories through engaging content, both visually and through thoughtful copy.

Kristalbel

Digital Marketer, Marketing Strategist, Brand Strategist, +4





Hi, I’m Kristalbel Chua, a marketing professional with over 6 years of experience driving business growth through Content, Brand, and Digital Marketing. I’ve led integrated digital marketing initiatives for companies like Cortina Watch and SPECTRUM, built successful co-marketing partnerships, and delivered measurable ROI through paid media, SEO, and content strategies. I also enjoy crafting compelling brand stories through engaging content, both visually and through thoughtful copy.…Hi, I’m Kristalbel Chua, a marketing professional with over 6 years of experience driving business growth through Content, Brand, and Digital Marketing. I’ve led integrated digital marketing initiatives for companies like Cortina Watch and SPECTRUM, built successful co-marketing partnerships, and delivered measurable ROI through paid media, SEO, and content strategies. I also enjoy crafting compelling brand stories through engaging content, both visually and through thoughtful copy.

Available to hire

Hi, I’m Kristalbel Chua, a marketing professional with over 6 years of experience driving business growth through Content, Brand, and Digital Marketing.

I’ve led integrated digital marketing initiatives for companies like Cortina Watch and SPECTRUM, built successful co-marketing partnerships, and delivered measurable ROI through paid media, SEO, and content strategies.

I also enjoy crafting compelling brand stories through engaging content, both visually and through thoughtful copy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Senior Digital Marketing Executive at CORTINA WATCH

March 1, 2024 - January 31, 2026

Crafted integrated digital strategies spanning social media, PPC, and SEO to strengthen brand identity and drive measurable business results. Partnered with SEO/SEM agencies to optimize campaigns via data-driven insights, boosting traffic and lead generation. Oversaw content marketing efforts to support campaigns and drive website SEO. Forged strategic partnerships with brands to create mutually beneficial co-marketing campaigns. Supported the Chinese market by creating localized content for Hong Kong social media and working with agencies to grow Xiaohongshu presence. Strategised and managed paid performance campaigns (Meta, Google Ads) with clear conversion goals. Boosted brand visibility and engagement with follower growth on LinkedIn (+23.68%), Instagram (+17.82%), and Facebook (+60.81%).

Senior Marketing Executive at SPORE SIXTYFIVE PTE LTD

July 1, 2021 - February 1, 2024

Spearheaded marketing strategy and execution across digital and social channels for brands including SPECTRUM Global and Golden Equator Learning. Worked with Program, Sales, and Community to develop strategic business goals. Conceptualized and implemented paid campaigns (Google Ads, Meta, LinkedIn) focused on performance KPIs. Developed and executed social media strategies; created original and shared content. Created, managed, and optimized website content with SEO-driven strategies to boost organic traffic and search rankings. Key accomplishments include leading Golden Equator Learning’s winning pitch for SCAPE Creative Fellowship Programme Season 5 and delivering digital strategies that doubled revenue KPIs for the SPECTRUM sales team.

Senior Account Executive at PLAYMAKERS PTE LTD

August 1, 2019 - July 1, 2021

Managed key accounts including Viddsee and Senoko Energy; translated client briefs into actionable campaign strategies including social activations and branded content. Led day-to-day account handling and project management, ensuring all collaterals produced within budget and delivered on time. Oversaw social media calendars across Facebook, Instagram, and LinkedIn; crafted engaging content. Conceptualised brand campaigns; coordinated with creative teams, web designers, and vendors to deliver campaigns on time and within budget. Developed monthly reports of clients’ social media performance and provided recommendations based on insights. Key accomplishment: Promoted from Account Executive to Senior Account Executive in 9 months and expanded Senoko Energy from a social retainer to three major brand campaigns.

Retail Marketing Trainee at TEAPASAR

October 1, 2018 - July 1, 2019

Managed daily store operations, logistics, and administrative duties to meet daily sales targets and ensure a smooth retail experience. Executed social media strategy for Facebook and Instagram, growing followers from three-digit to four-digit numbers in one year. Fostered relationships with 20+ merchants to support campaigns and store initiatives. Key achievement: Organized the 3rd Singapore Tea Festival (2019) with 50+ brands, drawing 30,000+ attendees; managed program, operations, and PR agency relationships, achieving media coverage in The Straits Times and SethLui.