Kristine Perry

Led improvements in user flows for login, registration, and 2-factor authentication, launching a mandatory 2FA initiative that boosted engagement. Utilized existing design system components and collaborated live with writing teams to refine messaging. Initiated use of Prudential’s Customer Panel for user insights and worked closely with the Design System Team to enhance brand consistency and streamline the transition from Adobe to Figma.

Delivered UX/UI design, web design, and front-end development for client projects, contributing notably to the LogMeIn rebranding to GoTo.com by redesigning landing pages and refining user flows through A/B testing. Developed the Figma Design System Library for GoTo.com and improved web UX for compliance companies. Created style guides and e-learning templates for SAI Global and produced digital designs for NBC Sports including social media graphics for major events. Accelerated design handovers with new tools enhancing workflow efficiency.

Led UX/UI design for an innovative B2B funding product at a FinTech startup, collaborating closely with UX designers and development teams to produce wireframes and mockups. Received management accolades for rapid delivery in Agile settings. Simplified KPI visuals into infographics and interactive widgets. Expanded role by supporting branding and marketing material design across channels and moderated user testing to refine prototypes.