Available to hire
I’m Kristine Solomon, a writer, editor, and strategist who leverages AI tools to craft editorial content that converts. My specialty is branded and commerce-focused lifestyle content, spanning beauty, style, home, health, and travel, for major outlets and brands.
With a track record of building lucrative franchises and managing cross-functional teams, I blend storytelling with data-driven strategies to deliver engaging content for Yahoo Life, Travel + Leisure, Forbes Vetted, Real Simple, and more. I am passionate about helping publications and brands scale with AI-powered workflows and innovative editorial formats.
Experience Level
Expert
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Intermediate
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Intermediate
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Intermediate
Language
English
Fluent
Work Experience
Editor and Writer, Commerce and Branded Content at Self-Employed
September 1, 2016 - October 27, 2025I provide writing and editing services for leading consumer lifestyle publications. My focus is commerce and branded content in the beauty, style, home, health, and travel spaces. Current and past clients include: Yahoo Life, Travel + Leisure, Forbes Vetted, Time Stamped, SheKnows, Real Simple, Netflix Queue, Huffington Post Partner Studio, American Media, Bauer Publishing, and Business Insider.
Senior Lifestyle Commerce Writer (Freelance) at Yahoo Shopping
March 1, 2022 - October 27, 2025I create content to help the Yahoo Shopping team exceed monthly goals for Amazon Fashion and Beauty and branded content for clients like Blue Nile, Home Depot, DoorDash, and Adidas.
Senior Editor, Commerce and Branded Content (Freelance) at Yahoo Life
March 1, 2022 - March 1, 2022Full-time editor and writer for Yahoo Lifestyle's Shopping vertical. Clients included Bed Bath & Beyond, and Kohl’s. I created one of Yahoo’s most lucrative franchises for Walmart.
Commerce Writer (Freelance) at Travel + Leisure
November 1, 2022 - October 27, 2025Monthly contributor to Travel + Leisure’s commerce vertical.
Creative Writing AI Tutor (Contract) at Mercor
March 1, 2025 - March 1, 2025Engineered prompts and edited machine-generated output to help train Grok, X’s chat bot, to sound more human.
Lead Commerce Writer (Freelance) at GreenMatters.com / Distractify
February 28, 2025 - February 28, 2025Founding editor and writer for GreenMatters’ eco-friendly shopping vertical.
Commerce Writer (Freelance) at SheKnows.com / SHEmedia
June 1, 2024 - June 1, 2024Created and optimized engaging, shoppable content daily for busy Millennial moms. My main focus was sponsored affiliate pieces, primarily for Target and Walmart.
Commerce Editor (Freelance) at RealSimple.com / Time Inc
September 1, 2018 - September 1, 2018Founding editor of Real Simple's online shopping vertical; Full-time, in-house contractor leading the brand's commerce content strategy and launching the Real Simple Cooking School channel.
Digital Director at Prevention.com / Hearst Digital Media
February 1, 2018 - February 1, 2018Oversaw site-wide content strategy for the world’s most established healthy lifestyle brand with 14 million unique visitors. Implemented SEO strategy that resulted in a 25% increase in organic search YOY and ownership of key search terms. Responded to RFPs to help secure branded content deals.
Executive Digital Editor at MarthaStewart.com / Martha Stewart Living
March 1, 2016 - March 1, 2016Led content strategy for the number-one online destination for creative living. Assigned and top edited all original digital and print-to-web content. Worked across all departments as editorial liaison.
Executive Digital Editor at YourTango.com / Tango Media
April 1, 2014 - April 1, 2014Increased traffic by more than 100% YOY. Grew UVs from 5MM to 12MM. Executed campaigns for branded content sponsors including Durex and Ford. Increased organic search traffic by 60% YOY.
Site Director at TheNestXO Group Inc.
September 1, 2012 - September 1, 2012Site director of TheNest.com, number-one lifestyle resource for young couples; Grew site to record 1.9MM+ UVs. Worked on branded content for clients including Met Life, Lowe’s, and Chase.
Site Director at DIYLife / AOL
March 1, 2011 - March 1, 2011Editor of AOL’s top destination for home improvements, cleaning, and organizing. Grew site from 300K to 2MM PVs per month. Grew external PVs from 366K to 4.2MM per quarter. ComScore peaked at #3.
Senior Lifestyle Commerce Writer (Freelance) at Yahoo Inc
March 1, 2022 - October 27, 2025Create content to help Yahoo Shopping exceed monthly goals for Amazon Fashion/Beauty and branded content for Blue Nile, Home Depot, DoorDash, and Adidas.
Commerce Writer (Freelance) at Travel + Leisure (Dotdash Meredith)
November 1, 2022 - October 27, 2025Monthly contributor to Travel + Leisure’s commerce vertical.
Lead Commerce Writer (Freelance) at GreenMatters.com (Distractify)
February 1, 2025 - February 1, 2025Founding editor and writer for GreenMatters’ eco-friendly shopping vertical.
Commerce Writer (Freelance) at SheKnows.com (SHEmedia)
June 1, 2024 - June 1, 2024Created/optimized engaging, shoppable content daily for busy Millennial moms; focus on sponsored affiliate pieces for Target and Walmart.
Commerce Editor (Freelance) at Real Simple (Time Inc)
September 1, 2018 - September 1, 2018Founding editor of Real Simple's online shopping vertical; led commerce content strategy and launched Real Simple Cooking School channel.
Digital Director at Prevention.com (Hearst Digital Media)
February 1, 2018 - February 1, 2018Oversaw site-wide content strategy; implemented SEO that boosted organic search 25% YoY and secured branded content deals.
Executive Digital Editor at MarthaStewart.com (Martha Stewart Living)
March 1, 2016 - March 1, 2016Led content strategy for the top online destination for creative living; edited all original digital and print-to-web content; editorial liaison across departments.
Executive Digital Editor at YourTango.com (Tango Media)
April 1, 2014 - April 1, 2014Increased traffic YOY; grew UVs from 5MM to 12MM; led campaigns for branded content sponsors including Durex and Ford; boosted organic search by 60% YoY.
Site Director at AOL (DIYLife)
March 1, 2011 - March 1, 2011Editor of AOL’s top destination for home improvements, cleaning, and organizing; audience growth from 300K to 2MM PVs per month.
Education
Bachelor of Arts, English Literature and Journalism at CUNY Brooklyn College
January 11, 2030 - October 27, 2025Bachelor of Arts, English Literature and Journalism at CUNY Brooklyn College
January 11, 2030 - October 27, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
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Intermediate
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