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13+ years as a Creative & Design Leader with a strong track record of delivering visually compelling, brand-aligned design solutions that drive engagement and business results. I help global brands connect with audiences through strategic design thinking, cohesive visual storytelling, and high-impact creative campaigns. 6+ years of leadership experience mentoring designers, fostering creative growth, and guiding teams to deliver consistent, high-quality work that supports broader marketing objectives.…13+ years as a Creative & Design Leader with a strong track record of delivering visually compelling, brand-aligned design solutions that drive engagement and business results. I help global brands connect with audiences through strategic design thinking, cohesive visual storytelling, and high-impact creative campaigns. 6+ years of leadership experience mentoring designers, fostering creative growth, and guiding teams to deliver consistent, high-quality work that supports broader marketing objectives.

Kurt Roese

Creative Director, Graphic Designer, Brand Designer, +2

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13+ years as a Creative & Design Leader with a strong track record of delivering visually compelling, brand-aligned design solutions that drive engagement and business results. I help global brands connect with audiences through strategic design thinking, cohesive visual storytelling, and high-impact creative campaigns. 6+ years of leadership experience mentoring designers, fostering creative growth, and guiding teams to deliver consistent, high-quality work that supports broader marketing objectives.…13+ years as a Creative & Design Leader with a strong track record of delivering visually compelling, brand-aligned design solutions that drive engagement and business results. I help global brands connect with audiences through strategic design thinking, cohesive visual storytelling, and high-impact creative campaigns. 6+ years of leadership experience mentoring designers, fostering creative growth, and guiding teams to deliver consistent, high-quality work that supports broader marketing objectives.

Available to hire

13+ years as a Creative & Design Leader with a strong track record of delivering visually compelling, brand-aligned design solutions that drive engagement and business results. I help global brands connect with audiences through strategic design thinking, cohesive visual storytelling, and high-impact creative campaigns.

6+ years of leadership experience mentoring designers, fostering creative growth, and guiding teams to deliver consistent, high-quality work that supports broader marketing objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at Concept Factory

July 1, 2014 - October 17, 2025

Client-facing design role delivering brand identity, catalogs, brochures, flyers and website design projects for a creative agency.

eCommerce Coordinator & Graphic Designer at Yamaha Motor Group

August 1, 2018 - May 6, 2025

Developing strategies to improve online shopping customer experiences through categorisation, visual merchandising and personalised product recommendations leading to a 15% increase in purchase rates. Implemented data-driven merchandising techniques by using Google Analytics user journeys to help optimise product placement and search functionality which led to a 30% increase in online sales. Introduced targeted promotional offers such as exclusive discounts, personalised content and time-sensitive promotions that reduced $100k+ of clearance products. Developed the Website Sales Report (PowerBI) to capture sales vs targets, unique dealers and GP percentage allowing optics for better decision-making. Utilise A/B testing (Mailchimp) to increase open rates by 5.2% across communications. Developed and launched FICEDA’s new website for Australia and New Zealand via Magento which resulted in a 29% increase of online sales within the first quarter of launching with the most recent results being up 30.6% in FY24. Increased website views 19% and recurring users 12% by utilising key SEO strategies including keyword research, backlinking and ensuring high-quality content. Developed, branded and launched Sidetracked, an online blog to boost SEO and brand awareness. Created brand specific social media pages (Facebook and Instagram) and implementing content strategies in collaboration with each brand.