Available to hire
I’m a social media producer who loves turning big moments into scroll-stopping content. Over the past 7+ years working across global sports media like beIN Sports and ONE Championship, I’ve built audiences through social-first storytelling, creator collaborations, and a healthy obsession with analytics. Outside of work, music has always been a big part of my life. I used to play in a local band that performed on local stages and toured around Western Australia and Southeast Asia, so I understand creator culture from both sides of the stage.
Skills
Experience Level
Expert
Expert
Expert
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Expert
Intermediate
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Work Experience
Digital Content Producer at beIN Asia Pacific
September 1, 2025 - PresentLead the creation and optimization of digital video content across beIN SPORTS websites and social media to drive audience engagement, viewership growth, and monetization. Responsibilities included writing/editing short- and long-form content, developing end-to-end digital content strategy, collaborating with content creators, KOLs, in-agency teams, and internal stakeholders, tracking content performance metrics, and managing live match-day coverage and weekend programming.
Athlete Marketing Specialist at ONE Championship
March 1, 2025 - September 1, 2025Developed and executed athlete-focused marketing strategies; coordinated event activations; managed content creation and social media campaigns; built partnerships to enhance brand visibility and fan engagement; led content production and social media campaigns; ensured timely delivery across channels.
Content Producer (Marketing) at ONE Championship
December 1, 2021 - PresentDeveloped and executed marketing strategies for athletes, coordinated event activations, managed content creation and social media campaigns, built partnerships to enhance brand visibility and fan engagement, and oversaw content production and social media campaigns for online presence.
Presentation Executive at beIN Asia Pacific
November 1, 2018 - May 1, 2020Coordinated promotional broadcast materials, managed ad placements, and ensured smooth on-air delivery aligned with programming schedules; collaborated with media relations and external partners to deliver assets on time.
Program Planning Executive at beIN Asia Pacific
May 1, 2020 - December 1, 2021Implemented programming schedules and managed on-air promotions and advertising placements to meet client expectations; collaborated with planning and creative teams on campaigns and ensured timely delivery of promotional materials.
Traffic & Presentation Executive at Fox Networks Group
November 1, 2014 - November 1, 2018Co-ordinated promotional broadcast materials, ad placements, and ensured smooth on-air delivery in line with scheduling; liaised with local ad sales teams and transmission teams to deliver promos.
Education
Diploma at Temasek Polytechnic
January 11, 2030 - March 6, 2026Qualifications
Google Ads Certification
January 11, 2030 - March 6, 2026Google Ads Certification (Search)
January 11, 2030 - March 6, 2026LinkedIn HTML Essential Training
January 11, 2030 - March 6, 2026CSS Essential Training 1
January 11, 2030 - March 6, 2026CSS Essential Training 2
January 11, 2030 - March 6, 2026Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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