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I'm a data-driven marketing leader focused on lifecycle marketing, growth, and cross-functional collaboration. I design and optimize full-funnel programs that boost revenue, retention, and customer value for fintech, gaming, and software teams. I excel at turning customer insights into personalized experiences, deploying automation and experimentation at scale, and aligning marketing with product and sales to accelerate growth.…I'm a data-driven marketing leader focused on lifecycle marketing, growth, and cross-functional collaboration. I design and optimize full-funnel programs that boost revenue, retention, and customer value for fintech, gaming, and software teams. I excel at turning customer insights into personalized experiences, deploying automation and experimentation at scale, and aligning marketing with product and sales to accelerate growth.

Laith Bushnaq

Growth Marketer, Marketing Strategist, Brand Strategist, +6

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I'm a data-driven marketing leader focused on lifecycle marketing, growth, and cross-functional collaboration. I design and optimize full-funnel programs that boost revenue, retention, and customer value for fintech, gaming, and software teams. I excel at turning customer insights into personalized experiences, deploying automation and experimentation at scale, and aligning marketing with product and sales to accelerate growth.…I'm a data-driven marketing leader focused on lifecycle marketing, growth, and cross-functional collaboration. I design and optimize full-funnel programs that boost revenue, retention, and customer value for fintech, gaming, and software teams. I excel at turning customer insights into personalized experiences, deploying automation and experimentation at scale, and aligning marketing with product and sales to accelerate growth.

Available to hire

I’m a data-driven marketing leader focused on lifecycle marketing, growth, and cross-functional collaboration. I design and optimize full-funnel programs that boost revenue, retention, and customer value for fintech, gaming, and software teams.

I excel at turning customer insights into personalized experiences, deploying automation and experimentation at scale, and aligning marketing with product and sales to accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Beginner

Work Experience

Director of Lifecycle Marketing at Copper (Financial Technology)

September 1, 2024 - November 13, 2025

Scaled revenue from $25K to $1M+ and improved retention by 212% by leading a cross-functional pod of 7 to build a full-funnel lifecycle engine with journey mapping, predictive analytics, and dynamic segmentation. Drove a 380% lift in customer spend by launching 15+ personalized campaigns per month and developing a recommendation system that routed high-value users to games based on behavior and LTV cohorts. Increased campaign deployment speed 3x by streamlining workflows and automating processes.

Life cycle Marketing Manager at Mistplay (Mobile Gaming)

September 1, 2024 - September 1, 2024

Implemented 150+ automated omnichannel campaigns to optimize the user lifecycle, resulting in $7M lift in revenue, 53% lift in overall installs, 162% lift in overall retention and a 67% lift in overall in-app spend. Conducted 100+ A/B tests for email, in-app, and push notification copy, task types, and reward amounts. Developed a comprehensive reward strategy for each core market to boost user retention and loyalty.

Marketing Project Manager at Grant Precise (Marketing Consulting)

March 1, 2023 - March 1, 2023

Secured $3.6M in funding by preparing 15+ winning RFPs for government entities and corporate clients. Redesigned pricing models to boost repeat client rate by 60% through standardized service delivery. Analyzed business workflows to implement policies that accelerated project delivery by 83%.

Growth Marketing Manager at GoFleet (Technology Consulting)

September 1, 2021 - September 1, 2021

Implemented an automated chatbot to increase website engagement by 50% and annual sales by $2.2M. Drove 4x MQL growth and $3.2M+ in pipeline by launching a multi-channel lead gen strategy. Led OKR and KPI development to align Sales and Marketing strategy around pipeline and revenue goals.