Laith Bushnaq

Implemented 150+ automated omnichannel campaigns to optimize the user lifecycle, resulting in $7M lift in revenue, 53% lift in overall installs, 162% lift in overall retention and a 67% lift in overall in-app spend. Conducted 100+ A/B tests for email, in-app, and push notification copy, task types, and reward amounts. Developed a comprehensive reward strategy for each core market to boost user retention and loyalty.

Scaled revenue from $25K to $1M+ and improved retention by 212% by leading a cross-functional pod of 7 to build a full-funnel lifecycle engine with journey mapping, predictive analytics, and dynamic segmentation. Drove a 380% lift in customer spend by launching 15+ personalized campaigns per month and developing a recommendation system that routed high-value users to games based on behavior and LTV cohorts. Increased campaign deployment speed 3x by streamlining workflows and automating processes.

Secured $3.6M in funding by preparing 15+ winning RFPs for government entities and corporate clients. Redesigned pricing models to boost repeat client rate by 60% through standardized service delivery. Analyzed business workflows to implement policies that accelerated project delivery by 83%.