Marketing professional with experience supporting digital campaigns, paid social and SEM coordination, campaign reporting, creative asset development, CRM lead tracking, and post-campaign performance analysis across APAC markets. Strong fit for hands-on marketing roles requiring Facebook Ads, SEO/SEM support, Google Analytics, Excel reporting, stakeholder coordination, and clear recommendations to improve campaign reach, engagement, leads, and ROI visibility.

Larissa Mukesh

Marketing professional with experience supporting digital campaigns, paid social and SEM coordination, campaign reporting, creative asset development, CRM lead tracking, and post-campaign performance analysis across APAC markets. Strong fit for hands-on marketing roles requiring Facebook Ads, SEO/SEM support, Google Analytics, Excel reporting, stakeholder coordination, and clear recommendations to improve campaign reach, engagement, leads, and ROI visibility.

Available to hire

Marketing professional with experience supporting digital campaigns, paid social and SEM coordination, campaign reporting, creative asset
development, CRM lead tracking, and post-campaign performance analysis across APAC markets. Strong fit for hands-on marketing roles requiring
Facebook Ads, SEO/SEM support, Google Analytics, Excel reporting, stakeholder coordination, and clear recommendations to improve campaign reach,
engagement, leads, and ROI visibility.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

APAC Marketing Lead, Experiential & Field Marketing at NEXXEN PTE LTD Singapore
February 1, 2025 - January 31, 2026
Supported APAC B2B marketing strategy and execution across Singapore, Malaysia, the Philippines, Japan and Australia, translating regional priorities into market-specific activations and campaign plans. Tracked and reported campaign and event performance through Salesforce and HubSpot, measuring lead generation, campaign effectiveness, pipeline contribution and ROI indicators. Contributed to 638+ leads across APAC through event activations, demand generation support and post-campaign follow-up coordination with sales teams. Supported APAC email, social and PR initiatives, contributing to 158+ media placements, 9.8M+ potential media reach and 3.4% YoY share-of-voice growth. Delivered campaign readouts by converting performance results, lessons learned and stakeholder feedback into recommendations for future planning and budget allocation.
Marketing Executive at CLOSERSTILL MEDIA Singapore
July 1, 2024 - October 31, 2024
Led B2B marketing execution for Singapore Tech Week, contributing to a 13% YoY increase in attendee rate through campaign coordination, content planning, partner activation and event promotion. Managed social content calendars and campaign execution across LinkedIn and Facebook, driving a 40% increase in follower rate over four months. Streamlined marketing data processes through automation, reducing manual task time and improving reporting efficiency. Coordinated campaign content and partner-facing deliverables under tight timelines, supporting stakeholder communication and execution quality.
Marketing Project Management Intern at DSTNCT PTE LTD Singapore
May 1, 2022 - July 31, 2022
Managed scheduled activity across Instagram and Facebook ads, SEO and SEM systems, supporting campaign execution and performance monitoring. Analysed monthly campaign outcomes, prepared client reports and recommended optimisation strategies to improve reach and engagement. Researched and developed content aligned with client briefs and budgets, supporting campaign ideas and presentations to clients.

Education

Bachelor of Arts in Linguistics & Multilingual Studies, Honours (Distinction); Minor in Modern Languages (Spanish) at Nanyang Technological University (NTU), Singapore
January 11, 2030 - June 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet