I’m a digital storytelling and content strategy professional with a focus on social media, copywriting, and online community engagement. I’ve built and managed digital content for health, nonprofit, and international association campaigns, shaping messages that resonate with global audiences. I love collaborating with cross-functional teams, blending creative ideas with data-driven strategies to deliver engaging, purpose-driven content. My approach combines storytelling, lightweight AI tools, and practical project planning to create scalable content programs. I’m energized by designing visuals and narratives that connect people, drive awareness, and support campaigns across websites, social channels, and events.

Lau Cervetto

I’m a digital storytelling and content strategy professional with a focus on social media, copywriting, and online community engagement. I’ve built and managed digital content for health, nonprofit, and international association campaigns, shaping messages that resonate with global audiences. I love collaborating with cross-functional teams, blending creative ideas with data-driven strategies to deliver engaging, purpose-driven content. My approach combines storytelling, lightweight AI tools, and practical project planning to create scalable content programs. I’m energized by designing visuals and narratives that connect people, drive awareness, and support campaigns across websites, social channels, and events.

Available to hire

I’m a digital storytelling and content strategy professional with a focus on social media, copywriting, and online community engagement. I’ve built and managed digital content for health, nonprofit, and international association campaigns, shaping messages that resonate with global audiences. I love collaborating with cross-functional teams, blending creative ideas with data-driven strategies to deliver engaging, purpose-driven content.

My approach combines storytelling, lightweight AI tools, and practical project planning to create scalable content programs. I’m energized by designing visuals and narratives that connect people, drive awareness, and support campaigns across websites, social channels, and events.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced
Catalan; Valencian
Beginner

Work Experience

Social Media Manager Creative Copywriter at DM FUSIONS.A (Buenos Aires)
June 1, 2023 - September 4, 2025
Creative copywriting for social media and digital content generation. Operational daily execution of approved digital marketing and communication strategies. Improved campaign success through conversion optimization. Managed accounts including @vitalcan.arg, @segurossuraar, @nutriquepetfood, and @cremaclacteos.
Creative Content & Social Media Coordinator at International Federation of Crohn's and Ulcerative Colitis Associations (Barcelona)
December 1, 2023 - Present
Developed and designed content for the website, social media platforms, digital magazine, and international publications. Created visual assets for awareness campaigns and designed cross-platform templates. Managed website (Squarespace/WordPress) and edited monthly members' newsletter (Mailchimp). Produced materials for international events and conferences.
Social Media Manager Creative Copywriter at Agencia de Protección Ambiental del Gobierno de la Ciudad de Buenos Aires (APrA)
March 20, 2021 - September 4, 2025
Developed and implemented digital communication and press strategy for the Health and Responsible Pet Ownership Unit, Secretariat of Environment, City of Buenos Aires. Led monthly content planning and wrote and produced scripts for promotional videos to raise public awareness.
Agency of Environmental Protection Communications and Content Specialist (Social Media Manager / Creative Copywriter) at Agencia de protección ambiental del Gobierno de la Ciudad de Buenos Aires (APrA)
March 20, 2021 - September 4, 2025
Developed and implemented the digital communication and press strategy for the Health and Responsible Pet Ownership Unit in the Secretariat of Environment, City of Buenos Aires. Led monthly content planning and wrote and produced scripts for promotional videos to raise public awareness.
Social Media Manager / Creative Copywriter at DMFUSIONS.A
June 1, 2023 - September 4, 2025
Creative copywriting for social media and digital content generation. Operational daily execution of approved digital marketing and communication strategies. Improved campaign success through conversion optimization. Managed accounts including @vitalcan.arg, @segurossuaraar, @nutriquepetfood, and @cremaclacteos.
Creative Content & Social Media Coordinator at International Federation of Crohn's and Ulcerative Colitis Associations
June 1, 2025 - September 4, 2025
Developed and designed content for the website, social media platforms, digital magazine, and international publications. Created visual assets for awareness campaigns and designed cross-platform templates. Managed the website (Squarespace/WordPress) and edited the monthly members' newsletter (Mailchimp). Produced materials for international events and conferences.
Digital Communications Specialist at Agency of Environmental Protection (APRA), Government of the City of Buenos Aires
March 1, 2021 - October 10, 2025
Developed and implemented the digital communication and press strategy for the Health and Responsible Pet Ownership Unit, Secretariat of Environment, City of Buenos Aires. Led monthly content planning, and wrote and produced scripts for promotional videos to raise public awareness.
Creative Copywriter for Social Media & Digital Content Generation at DM Fusion S.A. (Buenos Aires)
June 1, 2023 - October 10, 2025
Operational daily execution of approved digital marketing and communications strategies. Improved campaign success through conversion optimization. Managed multiple client accounts and delivered social media and digital content.
Communications Specialist at APRA - Agencia de Protección Ambiental del Gobierno de la Ciudad de Buenos Aires
March 1, 2021 - October 10, 2025
Developed and implemented the digital communication and press strategy for the Health and Responsible Pet Ownership Unit, Secretariat of Environment, City of Buenos Aires. Led monthly content planning, and wrote and produced scripts for promotional videos to raise public awareness.
Social Media Manager at DM Fusion S.A.
June 1, 2023 - October 10, 2025
Led monthly content planning; performed creative copywriting for social media and digital content; executed approved digital marketing and communication strategies; managed accounts (e.g., Vita Can, Seguros Sura, NutriQuPe tFood, Crem aClave). Improved campaign performance through conversion optimization.
Content Creator / Social Media / Copywriting at International Federation of Crohn's and Ulcerative Colitis Associations (Barcelona)
June 1, 2025 - October 10, 2025
Developed and designed content for the website, social media platforms, digital magazine, and international publications. Created visual assets for awareness campaigns and designed cross-platform templates. Managed the website (Squarespace / WordPress) and edited the monthly members' newsletter (Mailchimp). Produced materials for international events and conferences.
Communications Specialist at Agencia de protección ambiental del Gobierno de la Ciudad de Buenos Aires (APRA)
March 1, 2021 - October 20, 2025
Developed and implemented the digital communication and press strategy for the Health and Responsible Pet Ownership Unit, Secretariat of Environment, City of Buenos Aires.
Social Media Manager at DM Fusion S.A. (Buenos Aires)
June 1, 2023 - October 20, 2025
Creative copywriting for social media and digital content generation. Operational daily execution of approved digital marketing and communication strategies. Improve campaign success through conversion optimization.
Content Creator / Social Media / Copywriter at International Federation of Crohn's and Ulcerative Colitis Associations (Barcelona)
June 1, 2025 - October 20, 2025
Developed and designed content for the website, social media platforms, digital magazine, and international publications. Created visual assets for awareness campaigns and designed cross-platform templates. Managed the website (Squarespace / WordPress) and edited the monthly newsletter (Mailchimp). Produced materials for international events and conferences.
Content Creator / Social Media / Copywriter at Freelance / Independent
January 1, 2020 - October 20, 2025
Digital Communications and Press Strategy at APRA, Government of Buenos Aires
December 1, 2018 - March 1, 2021
Developed and executed the digital communication and press strategy for the Health and Responsible Pet Ownership Unit. Planned monthly content and wrote/produced scripts for public awareness campaigns.
Social Media Manager / Creative Copywriter at DM Fusion S.A. (Buenos Aires)
May 1, 2021 - June 1, 2023
Created social media copy and digital content for multiple brands. Executed daily digital marketing strategies and optimized campaign performance. Managed brand accounts such as @VitalCan.org, @SegurosSuraAR, @NutriQuePetFood, and @CremaclateOS.
Video Script Writer & Editor at Movimento BDS
October 1, 2025 - Present
Production of social media videos, including scripting, editing, translations, and basic videography.

Education

Bachelor’s degree in Social Communication at University of Buenos Aires (UBA)
January 1, 2010 - January 1, 2020
Bachelor's degree in Social Communication at UBA, Argentina
January 1, 2010 - January 1, 2020
Bachelor's degree in Social Communication at University of Buenos Aires (UBA), Argentina
January 1, 2010 - January 1, 2020
Bachelor's degree in Social Communication at University of Buenos Aires (UBA), Argentina
January 1, 2010 - January 1, 2020
Bachelor's degree in Social Communication at UBA, Argentina
January 11, 2030 - October 20, 2025
Certificate at Afibia (UNSAM, Argentina)
January 1, 2020 - January 6, 2026

Qualifications

Digital Narratives and Podcast Production
January 1, 2020 - September 4, 2025
Meta Certified Community Manager
January 1, 2022 - September 4, 2025
Digital Narratives and Podcast Production
January 1, 2020 - September 4, 2025
Meta Certified Community Manager
January 1, 2022 - September 4, 2025
Digital Narratives and Podcast Production
January 1, 2020 - October 10, 2025
Digital Narratives and Podcast Production
January 1, 2020 - October 20, 2025
Meta Certified Community Manager
January 1, 2022 - January 6, 2026

Industry Experience

Government, Non-Profit Organization, Media & Entertainment, Healthcare, Education, Professional Services, Software & Internet, Other