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I'm an artist, art director and designer with over 10 years of experience in licensing across multiple types of consumer products. I was most recently the Art Director of Licensed Products at Lovepop, where I oversaw the full licensing collection—ranging from Disney, Lucasfilm, and Marvel to Warner Brothers, Netflix and many others—while also illustrating and designing products, staging photoshoots, and copywriting. Before that, I worked on Star Wars and Marvel action figures at Hasbro.…I'm an artist, art director and designer with over 10 years of experience in licensing across multiple types of consumer products. I was most recently the Art Director of Licensed Products at Lovepop, where I oversaw the full licensing collection—ranging from Disney, Lucasfilm, and Marvel to Warner Brothers, Netflix and many others—while also illustrating and designing products, staging photoshoots, and copywriting. Before that, I worked on Star Wars and Marvel action figures at Hasbro.

Laura Jones

Art Director, Illustrator, Product Designer, +7

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I'm an artist, art director and designer with over 10 years of experience in licensing across multiple types of consumer products. I was most recently the Art Director of Licensed Products at Lovepop, where I oversaw the full licensing collection—ranging from Disney, Lucasfilm, and Marvel to Warner Brothers, Netflix and many others—while also illustrating and designing products, staging photoshoots, and copywriting. Before that, I worked on Star Wars and Marvel action figures at Hasbro.…I'm an artist, art director and designer with over 10 years of experience in licensing across multiple types of consumer products. I was most recently the Art Director of Licensed Products at Lovepop, where I oversaw the full licensing collection—ranging from Disney, Lucasfilm, and Marvel to Warner Brothers, Netflix and many others—while also illustrating and designing products, staging photoshoots, and copywriting. Before that, I worked on Star Wars and Marvel action figures at Hasbro.

Available to hire

I’m an artist, art director and designer with over 10 years of experience in licensing across multiple types of consumer products. I was most recently the Art Director of Licensed Products at Lovepop, where I oversaw the full licensing collection—ranging from Disney, Lucasfilm, and Marvel to Warner Brothers, Netflix and many others—while also illustrating and designing products, staging photoshoots, and copywriting. Before that, I worked on Star Wars and Marvel action figures at Hasbro.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Brand Identity

Expert

3D Model

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Director & Illustrator, Licensed Product at Lovepop

July 1, 2022 - Present

Direct and create cards and paper gifts for the licensed product line ($10M+) including Disney, Star Wars, Marvel, Warner Brothers, Netflix and NBC/Universal. Illustrate, design and write greeting card sentiments for select products. Manage external relationships with partners, onboarding new partnerships. Lead a team of illustrators and 3D designers to bring concepts to life. Develop seasonal and quarterly line plans with marketing partners. Direct and prop lifestyle photo shoots to support product launches and campaigns. Create graphic marketing assets to support product launches and campaigns. Work closely with partners in Vietnam to bring product to market.

Senior Designer & Illustrator, Licensed Product at Lovepop

March 1, 2021 - July 1, 2022

Created top-notch, revenue-building illustrations and designs for licensed product. Developed and pitched new product concepts. Grew the licensed product revenue +16% in 2022. Worked with 3D designers to bring 2D concepts and illustrations to life. Owned projects from concept through delivery to production partners. Created specification packages to send with artwork to production. Designed all paint applications for Star Wars and Marvel 6 inch collector action figures. Traditionally & digitally painted models for decoration aids for manufacturing, presentation samples used for trade shows, conventions, and promotional assets. Spearheaded the photo-real face technique used on 6 inch collector brands. Developed Illustrator and Photoshop files used for print on figures in production. Created specification sheets for manufacturing with Pantone color selections and breaks. Worked with engineering and design to define and track decoration operation cost. Worked directly with Disney and othe

Model Artist Illustrator II at Hasbro

February 1, 2015 - March 1, 2021

Art Director, Illustrator, Designer at Jill Rosenwald Studio

September 1, 2013 - February 1, 2015

Created drawings for bedding, shower curtains, and other fabric home goods; reproduced hand-painted designs on high-end tableware; assisted photographer styling shoots; oversaw production steps from kilns to trimming 14k gold; developed seasonal color palettes; traveled to trade shows to style displays and engage buyers.

Designer & Studio Artist at Jill Rosenwald Studio

September 1, 2013 - February 1, 2015

Created drawings for bedding, shower curtains, and other fabric home goods. Reproduced intricate hand-painted designs on high-end tabletop ceramics. Assisted photographer in styling photo shoots for press and promotional purposes. Performed production steps from loading kilns through trimming pieces in 14k gold. Formulated and named new colors for every season. Traveled to trade shows to style, set up, and speak with buyers.