Pardal Beer brand refresh

I was the graphic designer - tasked with a brand refresh of Budweiser Budvar Pardal Beer. I had to create new concepts, while keeping their namesake Panther within the design. Pardal is brewed in the Czech Republic. I researched traditional patterns, typography to allow the heritage of the country to show through in the branding. Budvar wanted to ensure that red was still featured within the colour palette. To bring a lighter tone and reflect the colour of the lager I took creams and golds from the architecture of Český Krumlov - the town where the brewery is based #branding #graphicdesigner