Premier Inn European Dispatch Magazine

Premier Inn briefed our team on creating a travel guide for their customers. This was based around Europeans visiting the UK and exploring the areas of food, history and culture. Wanting to go with a retro-feel, to bring Nostalgia – we based the look and feel around the style of Wes Anderson. I collaborated with another designer on my team to create the guide, including working on the internal illustrations and laying out the copy. The additions of hand drawn illustrations provided a more artisanal approach to a corporate brand. #illustrator #graphicdesigner