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I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality. Our customers contribute to a positive impact on society and the environment. I collaborate with diverse clients from municipalities and universities to architects and medical centers, creating bold and accessible designs for websites, brochures, flyers, invitations, packaging, newsletters, and presentations. I also write articles and marketing materials, and manage social media and communications to support outreach and engagement.…I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality. Our customers contribute to a positive impact on society and the environment. I collaborate with diverse clients from municipalities and universities to architects and medical centers, creating bold and accessible designs for websites, brochures, flyers, invitations, packaging, newsletters, and presentations. I also write articles and marketing materials, and manage social media and communications to support outreach and engagement.

Laurine Brugman

Graphic Designer, Infographic Designer, Social Media Freelancer, +7

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I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality. Our customers contribute to a positive impact on society and the environment. I collaborate with diverse clients from municipalities and universities to architects and medical centers, creating bold and accessible designs for websites, brochures, flyers, invitations, packaging, newsletters, and presentations. I also write articles and marketing materials, and manage social media and communications to support outreach and engagement.…I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality. Our customers contribute to a positive impact on society and the environment. I collaborate with diverse clients from municipalities and universities to architects and medical centers, creating bold and accessible designs for websites, brochures, flyers, invitations, packaging, newsletters, and presentations. I also write articles and marketing materials, and manage social media and communications to support outreach and engagement.

Available to hire

I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality. Our customers contribute to a positive impact on society and the environment. I collaborate with diverse clients from municipalities and universities to architects and medical centers, creating bold and accessible designs for websites, brochures, flyers, invitations, packaging, newsletters, and presentations. I also write articles and marketing materials, and manage social media and communications to support outreach and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

French

Beginner

Work Experience

Product design at Cake

January 1, 2013 - Present

Designer for a lifestyle brand creating sustainable, limited-run homeware and accessories that blend folk craft with contemporary design. I lead concept, design, and production, collaborating with artisans to deliver original collections that emphasize culture, individuality, and timeless quality.

Graphic designer at Studio Lau

September 1, 2004 - Present

I work with clients of all sizes and sectors, including municipalities, state universities, architects and university medical centers, to create bold, distinctive designs. My focus is on building unique visual identities by blending thoughtful details with accessible design, ensuring results that are both impactful and memorable.

DTP at Freelance

September 1, 2004 - Present

I design the visual layout and format of documents, including brochures, flyers, invitations, birth announcements, product packaging, newsletters, magazines, and presentations.

Content creator at Freelance

May 1, 2020 - Present

I manage social media content for a music studio, healthcare organization, and second-hand store franchise, creating dynamic, trend-aligned online presences. I handle all communications, including newsletters, and implement effective strategies to boost brand visibility for lighting designers through engaging content and targeted campaigns.

Visual Merchandiser, Marketing & Sales at Groninger Museum

December 31, 2020 - September 15, 2025

Created captivating displays, implemented targeted campaigns, and contributed to the museum shop's overall success. Also held a sales and marketing role, actively driving sales and enhancing the customer experience.

Product Designer / Founder at Cake+

January 1, 2013 - Present

Leading product design and branding for Cake+, crafting timeless pieces and brand identity across websites, brochures, packaging, and communications; responsible for design strategy and production of web assets.

Visual Merchandiser / Marketing & Sales at Groninger Museum

January 1, 2020 - September 15, 2025

Designed captivating visual displays, implemented targeted campaigns, and contributed to the museum shop's success; held sales and marketing responsibilities to drive revenue and improve customer experience.

Graphic Designer at Studio Laurine Brugman

January 1, 2004 - Present

Manage social media, newsletters, and communications for a music studio, a health care organization, and a thrift store franchise; create engaging content to boost brand visibility; write articles and design marketing materials.

Visual Merchandiser, Marketing & Sales at Groninger Museum

January 1, 2020 - September 15, 2025

Played a key role in visual merchandising, creating captivating displays, implementing targeted campaigns, and executing projects contributing to the museum shop's overall success. Also held a sales and marketing position, actively driving sales, implementing campaigns, and enhancing the customer experience.

Visual Merchandiser, Marketing & Sales at Groninger Museum / More Music at the Groningen Museum

January 1, 2022 - September 15, 2025

At the Groningen Museum: More Music, played a key role in visual merchandising, creating captivating displays, implementing targeted campaigns, and executing projects that contributed to the museum shop's overall success. Also held a sales and marketing position, driving sales and campaigns to enhance the customer experience.

Voice-over Artist at Groninger Museum

January 1, 2017 - Present

Provide professional voice-over work for a variety of clients and projects, including educational content, commercials, explainers, and online platforms.

Product Designer at Cake+ Store

January 1, 2013 - Present

Designed and shipped product design across packaging, in-store and online assets; contributed to brand identity and customer experience for Cake+ Store.

Visual Merchandiser, Marketing & Sales at Groninger Museum

January 1, 2020 - September 15, 2025

Led visual merchandising with captivating displays, implemented targeted campaigns, and executed projects contributing to the museum shop's success. Also held a sales and marketing role to drive sales and enhance customer experience.