I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality.

About

I design authentic, timeless pieces that tell stories and bring people together. My brand Cake does not follow trends or mass production but stands for care and quality. Our customers contribute to a positive impact on society and the environment. I collaborate with diverse clients from municipalities and universities to architects and medical centers, creating bold and accessible designs for websites, brochures, flyers, invitations, packaging, newsletters, and presentations. I also write articles and marketing materials, and manage social media and communications to support outreach and engagement.

  • 22 years' experience
  • Joined December 2024

Industry experience

  • Other
  • Consumer Goods
  • Professional Services
  • Retail
  • Software & Internet
  • Education
  • Media & Entertainment
  • Healthcare

Work experience· 13 roles

Visual Merchandiser, Marketing & Sales · Groninger Museum / More Music at the Groningen MuseumJan 2022 – Sep 2025 · 3 yrs 9 mos

At the Groningen Museum: More Music, played a key role in visual merchandising, creating captivating displays, implementing targeted campaigns, and executing projects that contributed to the museum shop's overall success. Also held a sales and marketing position, driving sales and campaigns to enhance the customer experience.

Visual Merchandiser, Marketing & Sales · Groninger MuseumDec 2020 – Sep 2025 · 4 yrs 10 mos

Created captivating displays, implemented targeted campaigns, and contributed to the museum shop's overall success. Also held a sales and marketing role, actively driving sales and enhancing the customer experience.

Content creator · FreelanceMay 2020 – Present · 6 yrs 7 mos

I manage social media content for a music studio, healthcare organization, and second-hand store franchise, creating dynamic, trend-aligned online presences. I handle all communications, including newsletters, and implement effective strategies to boost brand visibility for lighting designers through engaging content and targeted campaigns.

Visual Merchandiser, Marketing & Sales · Groninger MuseumJan 2020 – Sep 2025 · 5 yrs 9 mos
Visual Merchandiser, Marketing & Sales · Groninger MuseumJan 2020 – Sep 2025 · 5 yrs 9 mos
Visual Merchandiser / Marketing & Sales · Groninger MuseumJan 2020 – Sep 2025 · 5 yrs 9 mos
Voice-over Artist · Groninger MuseumJan 2017 – Present · 9 yrs 11 mos
Product Designer · Cake+ StoreJan 2013 – Present · 13 yrs 11 mos

Education

Bachelor Fine Arts · Minerva Academy of Arts2000 – 2004

Design and Media Art

Bachelor of Media Arts · Art Academy of Fine Arts2000 – 2004

Certifications and awards

ArtOlive Young Talent Award2004 – 2005
Bachelor of Media Arts2000 – 2004

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