Web Designer with a background in industrial and graphic design and over four years of experience creating responsive, user-centered websites and engaging digital assets. Skilled in front-end development (HTML, CSS, WordPress) and graphic design using Adobe Creative Suite. Experienced collaborating in remote and agile teams to deliver thoughtful, visually compelling solutions that support brand consistency and enhance online presence. Passionate about purposeful design, I approach each project with curiosity and persistence to understand not just how users interact with websites, but why. Most recently, I led the end-to-end design of a website, from research, information architecture to wireframes, coding, and deployment. I also supported a service research project for Sentiers Wakefield Trails, where we conducted interviews and surveys to recommend ways to attract and retain more users, work that aligns closely with your focus on journey mapping and systems thinking.

Laura Avila

Web Designer with a background in industrial and graphic design and over four years of experience creating responsive, user-centered websites and engaging digital assets. Skilled in front-end development (HTML, CSS, WordPress) and graphic design using Adobe Creative Suite. Experienced collaborating in remote and agile teams to deliver thoughtful, visually compelling solutions that support brand consistency and enhance online presence. Passionate about purposeful design, I approach each project with curiosity and persistence to understand not just how users interact with websites, but why. Most recently, I led the end-to-end design of a website, from research, information architecture to wireframes, coding, and deployment. I also supported a service research project for Sentiers Wakefield Trails, where we conducted interviews and surveys to recommend ways to attract and retain more users, work that aligns closely with your focus on journey mapping and systems thinking.

Available to hire

Web Designer with a background in industrial and graphic design and over four years of experience creating responsive, user-centered websites and engaging digital assets. Skilled in front-end development (HTML, CSS, WordPress) and graphic design using Adobe Creative Suite. Experienced collaborating in remote and agile teams to deliver thoughtful, visually compelling solutions that support brand consistency and enhance online presence. Passionate about purposeful design, I approach each project with curiosity and persistence to understand not just how users interact with websites, but why.
Most recently, I led the end-to-end design of a
website, from research, information architecture to wireframes, coding, and deployment. I
also supported a service research project for Sentiers Wakefield Trails, where we
conducted interviews and surveys to recommend ways to attract and retain more users,
work that aligns closely with your focus on journey mapping and systems thinking.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent
German
Advanced

Work Experience

User Experience Designer at Algonquin College School of Media & Design
January 1, 2025 - Present
Designed wireframes, prototypes, and design systems in Figma to support user-centered interfaces. Developed front-end features using PHP and WordPress, ensuring responsive and functional design. Managed project schedules and organized mind maps to structure UX strategy and team workflows.
User Experience Research Assistant at Human Centred-Design Lab
December 1, 2024 - October 7, 2025
Analyzed data on trail usage, to provide actionable insights for enhancing family experiences. Developed recommendations to foster long-term family engagement with nature and environmental stewardship. Conducted surveys and interviews with families and industry professionals to identify barriers and opportunities for trail accessibility, safety, and engagement.
User Experience and Interface Designer at Global Solutions
April 1, 2024 - October 7, 2025
Developed a research plan and conducted qualitative and quantitative research to understand users’ needs. Created user-friendly and intuitive UI designs for multiple websites to improve the communication. Redesigned the visual identity and brand system for the company to improve their visual presentation. Conducted heuristic evaluations to find pain points and opportunities of improvement.
Graphic Designer at Ascer Colombia
October 1, 2022 - October 7, 2025
Produced marketing material and ensured brand consistency achieving further visibility of the brand. Utilized the Adobe Creative Suite for presentations and publications in the organization. Created and edited visual elements and assets for print and digital media. Conducted market evaluations and gathered feedback to improve design concepts.
Bilingual Customer Service Representative at Teleperformance
August 1, 2021 - October 7, 2025
Employed problem-solving skills to address customer concerns promptly and efficiently. Provided customer service and support to English and Spanish-speaking customers. Handled around 70 daily inquiries and issues via phone, email, and chat.
Kindergarten Teacher Assistant at Stadt Singen, Germany
January 1, 2019 - October 7, 2025
Supported early childhood educators and contributed to classroom activities, developing empathy and communication skills.
User Experience Designer at Algonquin College School of Media & Design
January 1, 2015 - Present
Designed wireframes, prototypes, and design systems in Figma to support user-centered interfaces. Developed front-end features using PHP and WordPress, ensuring responsive and functional design. Managed project schedules and organized mind maps to structure UX strategy and team workflows.
User Experience Research Assistant at Human Centred Design Lab
December 1, 2024 - October 7, 2025
Analyzed data on trail usage to provide actionable insights for enhancing family experiences. Developed recommendations to foster long-term family engagement with nature and environmental stewardship. Conducted surveys and interviews with families and industry professionals to identify barriers and opportunities for trail accessibility, safety, and engagement.
User Experience and Interface Designer at Global Solutions
April 1, 2024 - October 7, 2025
Developed a research plan and conducted qualitative and quantitative research to understand users’ needs. Created user-friendly and intuitive UI designs for multiple websites to improve the communication. Redesigned the visual identity and brand system for the company to improve their visual presentation. Conducted heuristic evaluations to find pain points and opportunities for improvement.
Graphic Designer at Ascer Colombia
October 1, 2022 - October 7, 2025
Produced marketing material and ensured brand consistency achieving further visibility of the brand. Utilized the Adobe Creative Suite for presentations and publications in the organization. Created and edited visual elements and assets for print and digital media. Conducted market evaluations and gathered feedback to improve design concepts.
Bilingual Customer Service Representative at Teleperformance
August 1, 2021 - October 7, 2025
Employed problem-solving skills to address customer concerns promptly and efficiently. Provided customer service and support to English and Spanish-speaking customers. Handled around 70 daily inquiries and issues via phone, email, and chat.
Kindergarten Teacher Assistant at Stadt Singen, Germany
January 1, 2019 - October 7, 2025
Supported early childhood educators and contributed to classroom activities, developing empathy and communication skills.
User Experience Designer at Algonquin College School of Media & Design
January 1, 2015 - Present
Designed wireframes, prototypes, and design systems in Figma to support user-centered interfaces. Developed front-end features using PHP and WordPress, ensuring responsive and functional design. Managed project schedules and organized mind maps to structure UX strategy and team workflows.
User Experience Research Assistant at Human Centred-Design Lab
December 1, 2024 - October 7, 2025
Analyzed data on trail usage, to provide actionable insights for enhancing family experiences. Developed recommendations to foster long-term family engagement with nature and environmental stewardship. Conducted surveys and interviews with families and industry professionals to identify barriers and opportunities for trail accessibility, safety, and engagement.
User Experience and Interface Designer at Global Solutions
April 1, 2024 - October 7, 2025
Developed a research plan and conducted qualitative and quantitative research to understand users’ needs. Created user-friendly and intuitive UI designs for multiple websites to improve the communication. Redesigned the visual identity and brand system for the company to improve their visual presentation. Conducted heuristic evaluations to find pain points and opportunities of improvement.
Graphic Designer at Ascer Colombia
October 1, 2022 - October 7, 2025
Produced marketing material and ensured brand consistency achieving further visibility of the brand. Utilized the Adobe Creative Suite for presentations and publications in the organization. Created and edited visual elements and assets for print and digital media. Conducted market evaluations and gathered feedback to improve design concepts.
Bilingual Customer Service Representative at Teleperformance
August 1, 2021 - October 7, 2025
Employed problem-solving skills to address customer concerns promptly and efficiently. Provided customer service and support to English and Spanish-speaking customers. Handled around 70 daily inquiries and issues via phone, email, and chat.
Kindergarten Teacher Assistant at Stadt Singen, Germany
January 1, 2019 - October 7, 2025
Supported early childhood educators and contributed to classroom activities, developing empathy and communication skills.
User Experience Designer at Algonquin College School of Media & Design
January 1, 2015 - Present
Designed wireframes, prototypes, and design systems in Figma to support user-centered interfaces. Developed front-end features using PHP and WordPress, ensuring responsive and functional design. Managed project schedules and organized mind maps to structure UX strategy and team workflows.
User Experience Research Assistant at Human Centred Design Lab
December 1, 2024 - October 7, 2025
Analyzed data on trail usage to provide actionable insights for enhancing family experiences. Developed recommendations to foster long-term family engagement with nature and environmental stewardship. Conducted surveys and interviews with families and industry professionals to identify barriers and opportunities for trail accessibility, safety, and engagement.
User Experience and Interface Designer at Global Solutions
April 1, 2024 - October 7, 2025
Developed a research plan and conducted qualitative and quantitative research to understand users’ needs. Created user-friendly and intuitive UI designs for multiple websites to improve the communication. Redesigned the visual identity and brand system for the company to improve their visual presentation. Conducted heuristic evaluations to find pain points and opportunities for improvement.
Graphic Designer at Ascer Colombia
October 1, 2022 - October 7, 2025
Produced marketing material and ensured brand consistency achieving further visibility of the brand. Utilized the Adobe Creative Suite for presentations and publications in the organization. Created and edited visual elements and assets for print and digital media. Conducted market evaluations and gathered feedback to improve design concepts.
Bilingual Customer Service Representative at Teleperformance
August 1, 2021 - October 7, 2025
Employed problem-solving skills to address customer concerns promptly and efficiently. Provided customer service and support to English and Spanish-speaking customers. Handled around 70 daily inquiries and issues via phone, email, and chat.
Kindergarten Teacher Assistant at Stadt Singen, Germany
December 31, 2019 - October 7, 2025
Supported early childhood educators and contributed to classroom activities, developing empathy and communication skills.
User Experience Designer at Algonquin College School of Media & Design
January 1, 2025 - Present
Designed wireframes, prototypes, and design systems in Figma to support user-centered interfaces. Developed front-end features using PHP and WordPress, ensuring responsive and functional design. Managed project schedules and organized mind maps to structure UX strategy and team workflows.
User Experience Research Assistant at Human Centred-Design Lab
December 1, 2024 - October 7, 2025
Analyzed data on trail usage, providing actionable insights for enhancing family experiences. Developed recommendations to foster long-term family engagement with nature and environmental stewardship. Conducted surveys and interviews with families and industry professionals to identify barriers and opportunities for trail accessibility, safety, and engagement.
User Experience and Interface Designer at Global Solutions
April 1, 2024 - October 7, 2025
Developed a research plan and conducted qualitative and quantitative research to understand users’ needs. Created user-friendly and intuitive UI designs for multiple websites to improve the communication. Redesigned the visual identity and brand system for the company to improve their visual presentation. Conducted heuristic evaluations to identify pain points and opportunities for improvement.
Graphic Designer at Ascer Colombia
October 1, 2022 - October 7, 2025
Produced marketing material and ensured brand consistency to increase visibility. Utilized the Adobe Creative Suite for presentations and publications. Created and edited visual elements and assets for print and digital media. Conducted market evaluations and gathered feedback to improve design concepts.
Bilingual Customer Service Representative at Teleperformance
August 1, 2021 - October 7, 2025
Employed problem-solving skills to address customer concerns promptly and efficiently. Provided customer service and support to English and Spanish-speaking customers. Handled around 70 daily inquiries and issues via phone, email, and chat.
Kindergarten Teacher Assistant at Stadt Singen, Germany
January 1, 2019 - October 7, 2025
Supported early childhood educators and contributed to classroom activities, developing empathy and communication skills.

Education

Graduate Certificate in Interactive Media Management (Honours) at Algonquin College, Ottawa ON
January 1, 2025 - September 1, 2025
Graduate Certificate in Human Centred Design (Honours) at Algonquin College, Ottawa ON
May 1, 2024 - January 1, 2025
Bachelor of Industrial Design at Universidad Nacional de Colombia
January 1, 2015 - January 1, 2023
Industrial Design - Bachelor at Universidad Nacional de Colombia
January 1, 2015 - January 1, 2023
Graduate Certificate in Human Centred Design at Algonquin College, Ottawa ON
May 1, 2024 - January 1, 2025
Graduate Certificate in Interactive Media Management at Algonquin College, Ottawa ON
January 1, 2025 - September 1, 2025
Graduate Certificate (Honours) in Interactive Media Management at Algonquin College
January 1, 2025 - September 1, 2025
Graduate Certificate (Honours) in Human Centred Design at Algonquin College
May 1, 2024 - January 1, 2025
Bachelor of Industrial Design at Universidad Nacional de Colombia
January 1, 2015 - January 1, 2023
Graduate Certificate (Honours) in Interactive Media Management at Algonquin College, Ottawa ON
January 1, 2025 - September 1, 2025
Graduate Certificate (Honours) in Human Centred Design at Algonquin College, Ottawa ON
May 1, 2024 - January 1, 2025
Bachelor of Industrial Design at Universidad Nacional de Colombia
January 1, 2015 - January 1, 2023
Bachelor of Industrial Design at Universidad Nacional de Colombia
January 1, 2015 - January 1, 2023
UX/UI Design Certificate at Universidad Nacional de Colombia
February 1, 2023 - June 1, 2023
Graduate Certificate in Human Centred Design at Algonquin College
May 1, 2024 - January 1, 2025
Graduate Certificate in Interactive Media Management at Algonquin College
January 1, 2025 - September 1, 2025

Qualifications

UX/UI Design Certificate
February 1, 2023 - June 1, 2023
UX/UI Design Certificate
February 1, 2023 - June 1, 2023
UX/UI Design Certificate
February 1, 2023 - June 1, 2023
UX/UI Design Certificate
February 1, 2023 - June 1, 2023
Heritage in Motion: Defining the Future by Design - 1st place
September 1, 2024 - September 1, 2024
Applied Research Student Project Showcase - 2nd place
September 1, 2024 - December 1, 2024

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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