LC

Leandro Chaves

Available to hire

I’m a senior full-stack engineer and PHP/WordPress technical lead with 10+ years of experience building business-critical web platforms.

About

I’m a senior full-stack engineer and PHP/WordPress technical lead with 10+ years of experience building business-critical web platforms. I lead end-to-end delivery—requirements, architecture, implementation, deployment, performance, and ongoing maintenance—on systems that handle millions of visits, generate thousands of leads, and support multi-million dollar annual revenue.

I specialize in PHP, WordPress Multisite, Laravel, JavaScript/React, and MySQL, and I connect web platforms with CRMs like Salesforce and Odoo, payment gateways, analytics, and marketing tools to automate workflows. I also focus heavily on technical SEO and GEO, structured data, and conversion optimization, and I’ve built AI/agentic pipelines (with security gates and validation) to speed up reliable production delivery while improving site performance and user outcomes.

  • 21 years' experience
  • Joined October 2026

Languages

  • EnglishFluent
  • PortugueseFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Software & Internet
  • Education
  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Work experience· 7 roles

Full-Stack Software Engineer · Magicka Performance Digital Software house & Digital marketing agencyMay 2022 – Present · 4 yrs 7 mos

Lead architecture, development, integrations, automation, and optimization of large-scale digital platforms for travel, vacation-ownership, hospitality, and e-commerce brands. Designed and implemented a multi-stage agentic AI development pipeline (Claude Code) with security gates, Playwright UI validation, and resumable progress tracking, cutting feature delivery time by ~80%. Own the full lifecycle from requirements and solution architecture through deployment, performance optimization, modernization, and long-term maintenance. Built custom applications, WordPress themes/plugins, backend services, APIs, checkout flows, voucher/affiliate systems, and AI-powered solutions using PHP/Laravel, WordPress, JavaScript/React, MySQL, and AWS. Optimized performance across hundreds of sites (reducing load times between 6–40s to ~1s) and improved Core Web Vitals. Contributed to Solr/SearchStax enterprise search implementations, improving search response times up to 95%. Drove technical SEO/GEO

Software Developer / Digital Marketing Strategist · Magicka Performance Digital Software house & Digital marketing agencyAug 2014 – May 2022 · 7 yrs 10 mos

Developed custom software solutions for digital marketing agencies focused on lead generation sites, CRM platforms, marketing automation, systems integration, technical SEO, and performance-driven applications. Built the digital marketing growth infrastructure for a national franchise network, including a lead-distribution CRM that scaled lead volume from hundreds to multi-thousands per month and automated email/remarketing, helping the network grow from 23 to 70+ units in one year. Implemented and customized LMS platforms (Moodle and Claroline). Designed and developed custom web applications and internal business tools with workflow automation across multiple industries, providing technical consulting, end-user training, documentation, onboarding support, and recommendations to improve adoption and operational efficiency.

Manager · Curso Evidente Brazilian franchise networkOct 2010 – Jul 2016 · 5 yrs 10 mos
Coordinator · Curso Evidente Brazilian franchise networkSep 2009 – Oct 2010 · 1 yr 2 mos
Supervisor · Curso Evidente Brazilian franchise networkJan 2009 – Sep 2009 · 9 mos
General Coordinator · Data Byte Brazilian franchise networkOct 2006 – Dec 2008 · 2 yrs 3 mos
Teacher · Data Byte Brazilian franchise networkOct 2005 – Sep 2006 · 1 yr

Education

Postgraduate Degree, Software Architecture · XP Educacao2024
Postgraduate Degree, Computer Software Engineering · XP Educacao2024
Postgraduate Degree in Digital Marketing Management · Unidade de Ensino Superior Dom Bosco2016 – 2018
Information Systems, Information Technology, Information Security · UniBrasil Centro Universitario2010 – 2014

Certifications and awards· 5

Claude Code in Action (Anthropic)2026
Claude 101 (Anthropic)2026
Claude Code 101 (Anthropic)2026
curso.dev — Full Software Development Cycle & Test-Driven Development (TDD)2030 – 2026

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