I'm Lee Gustin, a Senior CMS Engineer and Web Developer with 15+ years of experience building scalable CMS-driven web platforms.
I’m Lee Gustin, a Senior CMS Engineer and Web Developer with 15+ years of experience building scalable CMS-driven web platforms. I translate design systems into production-ready UI, focusing on maintainability, performance, and collaborative delivery across design, development, and product teams. I’ve led the creation of reusable WordPress themes, custom plugins, and headless commerce integrations, prioritizing reliable architecture and long-term platform health.
I enjoy mentoring junior developers, guiding code reviews, and refining CMS architectures. My work spans from front-end implementations with React and Next.js to back-end content management with Contentful and WordPress, deployed on modern platforms like Vercel. I’m driven by clean code, measurable impact, and delivering fast, scalable web experiences for diverse brands.
Partnered with Jones Realty to launch their new real estate brand, creating a distinctive visual identity and a fully custom WordPress website tailored to showcase listings and services. The cohesive branding and digital presence positioned the company confidently within a competitive market.
Partnered with Jones Realty to launch their new real estate brand, creating a distinctive visual identity and a fully custom WordPress website tailored to showcase listings and services. The cohesive branding and digital presence positioned the company confidently within a competitive market. https://www.twine.net/signin
Personal portfolio branding design and website creation. Website is built on Strapi for the headless CMS and deploying with Vercel and Github. https://www.twine.net/signin
Led development of CMS-driven web platforms, translating Figma and Adobe XD designs into scalable, production-ready WordPress implementations with a strong focus on maintainability and performance. Architected and evolved a reusable WordPress base theme, establishing shared patterns and components that improved consistency across projects and reduced overall development time. Developed custom WordPress plugins and internal tooling to support platform workflows, including a maintenance automation system that reduced recurring operational effort by 75% and generated client-facing PDF reports. Collaborated across design, development, and project management teams to ensure CMS implementations aligned with content strategy, performance goals, and long-term platform needs. Integrated headless commerce solutions using BigCommerce Catalyst, supporting modern front-end architectures and scalable storefront experiences. Performed ongoing platform maintenance and optimization, including WordPress
Delivered custom CMS-based websites for regional and local clients, focusing on clean front-end implementation, content flexibility, and long-term maintainability. Worked on Tokensnap, building NFT branding and graphics tools using Contentful CMS for the backend and React.js for the frontend, integrating multiple APIs and deploying on Vercel for speed and scalability. Collaborated with Jones Realty to launch a new real estate brand with a fully custom WordPress site to showcase listings and services, delivering a cohesive brand identity and robust online presence.
Delivered custom CMS-based websites for regional and local clients, focusing on clean front-end implementation, content flexibility, and long-term maintainability.
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