I'm Lee Gustin, a Senior CMS Engineer and Web Developer with 15+ years of experience building scalable CMS-driven web platforms. I translate design systems into production-ready UI, focusing on maintainability, performance, and collaborative delivery across design, development, and product teams. I’ve led the creation of reusable WordPress themes, custom plugins, and headless commerce integrations, prioritizing reliable architecture and long-term platform health. I enjoy mentoring junior developers, guiding code reviews, and refining CMS architectures. My work spans from front-end implementations with React and Next.js to back-end content management with Contentful and WordPress, deployed on modern platforms like Vercel. I’m driven by clean code, measurable impact, and delivering fast, scalable web experiences for diverse brands.…

Lee Gustin

I'm Lee Gustin, a Senior CMS Engineer and Web Developer with 15+ years of experience building scalable CMS-driven web platforms. I translate design systems into production-ready UI, focusing on maintainability, performance, and collaborative delivery across design, development, and product teams. I’ve led the creation of reusable WordPress themes, custom plugins, and headless commerce integrations, prioritizing reliable architecture and long-term platform health. I enjoy mentoring junior developers, guiding code reviews, and refining CMS architectures. My work spans from front-end implementations with React and Next.js to back-end content management with Contentful and WordPress, deployed on modern platforms like Vercel. I’m driven by clean code, measurable impact, and delivering fast, scalable web experiences for diverse brands.…

Available to hire

I’m Lee Gustin, a Senior CMS Engineer and Web Developer with 15+ years of experience building scalable CMS-driven web platforms. I translate design systems into production-ready UI, focusing on maintainability, performance, and collaborative delivery across design, development, and product teams. I’ve led the creation of reusable WordPress themes, custom plugins, and headless commerce integrations, prioritizing reliable architecture and long-term platform health.

I enjoy mentoring junior developers, guiding code reviews, and refining CMS architectures. My work spans from front-end implementations with React and Next.js to back-end content management with Contentful and WordPress, deployed on modern platforms like Vercel. I’m driven by clean code, measurable impact, and delivering fast, scalable web experiences for diverse brands.

See more

Skills

Experience Level

WordPress
Expert
HTML5
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe XD
Expert
PHP
Expert
Figma
Expert
jQuery
Expert
JavaScript
Expert
GraphQL
Intermediate
Webflow
Intermediate
Node.js
Intermediate
Big Commerce
Intermediate
TypeScript
Intermediate
Docker
Beginner
See more

Language

English
Fluent

Work Experience

Senior Web Developer at Weidenhammer
June 30, 2012 - Present
Led development of CMS-driven web platforms, translating Figma and Adobe XD designs into scalable, production-ready WordPress implementations with a strong focus on maintainability and performance. Architected and evolved a reusable WordPress base theme, establishing shared patterns and components that improved consistency across projects and reduced overall development time. Developed custom WordPress plugins and internal tooling to support platform workflows, including a maintenance automation system that reduced recurring operational effort by 75% and generated client-facing PDF reports. Collaborated across design, development, and project management teams to ensure CMS implementations aligned with content strategy, performance goals, and long-term platform needs. Integrated headless commerce solutions using BigCommerce Catalyst, supporting modern front-end architectures and scalable storefront experiences. Performed ongoing platform maintenance and optimization, including WordPress
Contracted Developer at Connected Web Solutions
September 30, 2008 - Present
Delivered custom CMS-based websites for regional and local clients, focusing on clean front-end implementation, content flexibility, and long-term maintainability.
Contracted Web Developer at Connected Web Solutions
October 1, 2008 - Present
Delivered custom CMS-based websites for regional and local clients, focusing on clean front-end implementation, content flexibility, and long-term maintainability. Worked on Tokensnap, building NFT branding and graphics tools using Contentful CMS for the backend and React.js for the frontend, integrating multiple APIs and deploying on Vercel for speed and scalability. Collaborated with Jones Realty to launch a new real estate brand with a fully custom WordPress site to showcase listings and services, delivering a cohesive brand identity and robust online presence.

Education

Bachelor's Degree in Interactive and Graphic Design at Moravian University
January 11, 2030 - January 1, 2009
Bachelor's Degree in Interactive and Graphic Design at Moravian University
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    uniE621 Jones Realty - Branding
    Partnered with Jones Realty to launch their new real estate brand, creating a distinctive visual identity and a fully custom WordPress website tailored to showcase listings and services. The cohesive branding and digital presence positioned the company confidently within a competitive market.…
    uniE621 Jones Realty - Website Design / Development
    Partnered with Jones Realty to launch their new real estate brand, creating a distinctive visual identity and a fully custom WordPress website tailored to showcase listings and services. The cohesive branding and digital presence positioned the company confidently within a competitive market. https://www.twine.net/signin…
    uniE621 WebNinja - Website Design, Development and Branding
    Personal portfolio branding design and website creation. Website is built on Strapi for the headless CMS and deploying with Vercel and Github. https://www.twine.net/signin…