Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Lee Ruo Yee, an AI workflow automation and web technology specialist based in Johor Bahru, Malaysia. I help ecommerce teams turn repetitive operational tasks into structured AI-assisted workflows and internal tools for product uploads, stock reconciliation, data lookup, content preparation, SEO metadata, and reporting support. I have a strong background in WordPress, Sitefinity, Shopify, analytics, testing, and UAT. I translate business needs into practical workflows, validate user-facing processes, document handover steps, and continuously improve operational consistency through data-driven feedback.…Hi, I'm Lee Ruo Yee, an AI workflow automation and web technology specialist based in Johor Bahru, Malaysia. I help ecommerce teams turn repetitive operational tasks into structured AI-assisted workflows and internal tools for product uploads, stock reconciliation, data lookup, content preparation, SEO metadata, and reporting support. I have a strong background in WordPress, Sitefinity, Shopify, analytics, testing, and UAT. I translate business needs into practical workflows, validate user-facing processes, document handover steps, and continuously improve operational consistency through data-driven feedback.

Lee Ruo Yee

Web Developer, CMS Developer, Full Stack Developer, +4





Hi, I'm Lee Ruo Yee, an AI workflow automation and web technology specialist based in Johor Bahru, Malaysia. I help ecommerce teams turn repetitive operational tasks into structured AI-assisted workflows and internal tools for product uploads, stock reconciliation, data lookup, content preparation, SEO metadata, and reporting support. I have a strong background in WordPress, Sitefinity, Shopify, analytics, testing, and UAT. I translate business needs into practical workflows, validate user-facing processes, document handover steps, and continuously improve operational consistency through data-driven feedback.…Hi, I'm Lee Ruo Yee, an AI workflow automation and web technology specialist based in Johor Bahru, Malaysia. I help ecommerce teams turn repetitive operational tasks into structured AI-assisted workflows and internal tools for product uploads, stock reconciliation, data lookup, content preparation, SEO metadata, and reporting support. I have a strong background in WordPress, Sitefinity, Shopify, analytics, testing, and UAT. I translate business needs into practical workflows, validate user-facing processes, document handover steps, and continuously improve operational consistency through data-driven feedback.

Available to hire

Hi, I’m Lee Ruo Yee, an AI workflow automation and web technology specialist based in Johor Bahru, Malaysia. I help ecommerce teams turn repetitive operational tasks into structured AI-assisted workflows and internal tools for product uploads, stock reconciliation, data lookup, content preparation, SEO metadata, and reporting support.

I have a strong background in WordPress, Sitefinity, Shopify, analytics, testing, and UAT. I translate business needs into practical workflows, validate user-facing processes, document handover steps, and continuously improve operational consistency through data-driven feedback.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Malay

Advanced

Korean

Beginner

Japanese

Beginner

Work Experience

E-commerce & Web Operations Executive (Part-time) at Lumo Collective Pte Ltd

January 1, 2026 - Present

Designed AI-assisted Codex workflows to standardize multi-platform product upload preparation, product information structuring, SEO-friendly descriptions, and monthly stock reconciliation, reducing repetitive manual checking and improving operational consistency. Supported ecommerce and web operations across Shopee, Lazada, TikTok Shop, Shopify, and WordPress for BRIO and Ravensburger toy products. Managed product listings, content updates, stock readiness, campaign participation, product launch preparation, and operational research. Optimized product titles, descriptions, and marketplace content to improve search visibility, content consistency, and user understanding across ecommerce platforms and Shopify. Maintained and updated the company WordPress website, supporting product visibility, content updates, SEO improvements, and ongoing website operations.

E-commerce & Web Operations Executive at Lumo Collective Pte Ltd

January 1, 2026 - Present

Support Shopify and WordPress web operations and manage marketplace activities across Shopee, Lazada, and TikTok Shop for BRIO and Ravensburger toy products. Handle product listings, marketplace content, stock readiness, campaign participation, and product launch preparation across multiple sales channels. Maintain and update the company WordPress website, supporting product visibility, content updates, SEO improvements, and ongoing website operations. Transform repetitive product upload and stock reconciliation tasks into structured AI-assisted Codex workflows to improve operational consistency.

Senior Software Developer at WhooshPro Pte. Ltd.

August 1, 2022 - October 1, 2025

Implemented GA4 and Google Tag Manager tracking frameworks across 20+ client websites, improving visibility into conversion funnels, user journeys, campaign performance, and attribution quality. Designed data layer specifications, event taxonomies, and conversion tracking for Google Ads, Meta Pixel, TikTok Pixel, and LinkedIn campaigns. Built Looker Studio dashboards integrating GA4, Google Search Console, and marketing data for SEO, traffic, engagement, and campaign performance reporting. Delivered WordPress and Sitefinity websites, CMS modules, templates, and post-launch enhancements; developed ASP.NET MVC widgets and SQL-backed features; supported Singpass / MyInfo, payment gateway flows, API integrations, and UAT.

Freelance WordPress & Analytics Developer at Freelance

May 1, 2022 - August 1, 2022

Delivered end-to-end WordPress websites for 3 clients, converting Figma and Adobe XD designs into responsive HTML, CSS, JavaScript, and CMS pages. Implemented Google Analytics and Google Tag Manager tracking at launch, enabling baseline measurement and campaign reporting from day one. Improved website speed and Core Web Vitals through plugin rationalization, custom code enhancements, and platform-specific optimization.

Business Intelligence Specialist at ValueinMind Academy

July 1, 2021 - May 1, 2022

Automated weekly reporting with Looker Studio dashboards, reducing manual reporting workload and improving data accuracy. Integrated Google Analytics, Google Tag Manager, CRM, and marketing platform data to monitor funnel performance, campaign effectiveness, and user behavior. Conducted A/B testing and funnel analysis to optimize landing page conversion outcomes. Built workflows using Google Sheets, Zapier, Webhooks, and CRM systems to streamline lead management and KPI tracking.

Founder & E-commerce Manager at Minimaru Enterprise

December 1, 2020 - December 1, 2024

Managed Shopee and Lazada ecommerce operations, including product listings, pricing, promotions, inventory monitoring, and customer service coordination. Achieved 20% year-over-year revenue growth through data-informed promotions and stock planning. Created dashboards and tracking workflows to monitor daily sales, marketing effectiveness, inventory turnover, and overall ecommerce performance. Analyzed sales trends and stock movement to support strategic decisions.

Software Engineer at MarsLab Solution

August 1, 2020 - August 1, 2021

Developed and maintained Magento and WordPress ecommerce platforms using PHP, HTML, CSS, JavaScript, and SQL. Translated business and user requirements into technical specifications and production-ready web solutions. Supported website enhancements, bug fixes, frontend updates, backend troubleshooting, and ecommerce functionality improvements.