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12+ years in digital writing across UX writing, content design, and content marketing. Led copy and UX content for web and mobile products across fintech, government, healthcare, and e-commerce. In the last 3 years, specialized in generative AI, prompt engineering, and trust & safety, with expertise in designing, evaluating, and improving AI-driven user experiences for leading LLM providers. I've contributed to trust & safety evaluations, including red-teaming and model-behavior analysis, for clients such as xAI (child-safety risks, misinformation robustness), Leonardo AI (harmful/hateful content), You.com (hallucination & factual robustness testing), Synthesia, and AWS.…12+ years in digital writing across UX writing, content design, and content marketing. Led copy and UX content for web and mobile products across fintech, government, healthcare, and e-commerce. In the last 3 years, specialized in generative AI, prompt engineering, and trust & safety, with expertise in designing, evaluating, and improving AI-driven user experiences for leading LLM providers. I've contributed to trust & safety evaluations, including red-teaming and model-behavior analysis, for clients such as xAI (child-safety risks, misinformation robustness), Leonardo AI (harmful/hateful content), You.com (hallucination & factual robustness testing), Synthesia, and AWS.

Leigh G.

UX Writer, Content Designer, Copywriter, +4

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12+ years in digital writing across UX writing, content design, and content marketing. Led copy and UX content for web and mobile products across fintech, government, healthcare, and e-commerce. In the last 3 years, specialized in generative AI, prompt engineering, and trust & safety, with expertise in designing, evaluating, and improving AI-driven user experiences for leading LLM providers. I've contributed to trust & safety evaluations, including red-teaming and model-behavior analysis, for clients such as xAI (child-safety risks, misinformation robustness), Leonardo AI (harmful/hateful content), You.com (hallucination & factual robustness testing), Synthesia, and AWS.…12+ years in digital writing across UX writing, content design, and content marketing. Led copy and UX content for web and mobile products across fintech, government, healthcare, and e-commerce. In the last 3 years, specialized in generative AI, prompt engineering, and trust & safety, with expertise in designing, evaluating, and improving AI-driven user experiences for leading LLM providers. I've contributed to trust & safety evaluations, including red-teaming and model-behavior analysis, for clients such as xAI (child-safety risks, misinformation robustness), Leonardo AI (harmful/hateful content), You.com (hallucination & factual robustness testing), Synthesia, and AWS.

Available to hire

12+ years in digital writing across UX writing, content design, and content marketing. Led copy and UX content for web and mobile products across fintech, government, healthcare, and e-commerce. In the last 3 years, specialized in generative AI, prompt engineering, and trust & safety, with expertise in designing, evaluating, and improving AI-driven user experiences for leading LLM providers. I’ve contributed to trust & safety evaluations, including red-teaming and model-behavior analysis, for clients such as xAI (child-safety risks, misinformation robustness), Leonardo AI (harmful/hateful content), You.com (hallucination & factual robustness testing), Synthesia, and AWS.

Skills

Experience Level

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Work Experience

AI Content & Prompt Specialist (Remote) at Contract Freelance

January 1, 2025 - November 18, 2025

Supported multi-client generative AI projects as part of large global training and evaluation programs. Designed and refined prompts to improve tone, clarity, factuality, and safety in LLM outputs; documented patterns and proposed improvements in UX and linguistics. Advised startups on prompt strategy, content rules, and AI-generated content quality; aligned prompts with brand voice and technical constraints in collaboration with linguists, UX and engineering teams. Contributed to trust & safety evaluations, including red-team analyses and model-behavior analyses, for clients such as OpenAI, Cohere, AI21 Labs, xAI, Amazon, and Inflection AI.

Generative AI Prompt Engineer at Invisible Technologies

January 1, 2025 - January 1, 2025

Designed, tested, and refined advanced prompts to train generative models under SFT, RLHF, RLFAIF and related frameworks; maintained prompt libraries, best practices, and internal guidelines to ensure consistent output quality. Promoted to Quality Analyst to evaluate model outputs for accuracy, safety, cultural nuance, and bias; recommended and implemented improvements based on qualitative and quantitative performance data. Partnered with language specialists and R&D teams to run experiments, analyze results, and iteratively improve model behavior. Contributed to internal docs and training materials and joined client meetings to align deliverables with stakeholder objectives. Clients included: OpenAI, Cohere, AI21 Labs, xAI, Amazon, and Inflection AI.

UX Writer & Content Designer (Remote) at WPP

January 1, 2023 - January 1, 2023

Led UX writing, product copy, brand language, and content design for consumer-facing websites and mobile applications. Improved product flows and crafted interface copy, product names, navigational labels, taxonomies, and user education materials across web and app experiences. Delivered pitches and content design projects for government, fintech, healthcare, e-commerce, and food sector clients (Enterprise Singapore, Mandai Wildlife Group, NTU, Pharmaniaga, UniFi, AEON Bank).

Content Marketing Manager at Inmagine Group

January 1, 2020 - January 1, 2020

Promoted from Content Marketing Specialist to Manager; led long-term content strategies that scaled globally, achieving 425k+ monthly pageviews and a 53% increase in monthly e-commerce revenue. Grew site-wide organic traffic from ~15% to 60%+ in 6 months via on-page SEO and content optimization. Translated complex, technical topics into accessible content, generating 120k+ monthly visits to knowledge base platforms and blogs for brands under the Inmagine Group umbrella (TheHungry JPEG, 123RF, Pixlr). Owned brand voice, style guides, and content plans; coordinated cross-functional teams on product and brand messaging. Piloted generative AI content to automate routine workflows and improve content efficiency and engagement.