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I'm a Madrid based graphic designer with 10 years of experience in branding, illustration, marketing and web design from Buenos Aires, Argentina. I have worked with clients from Latin America, the U.S. and Spain, across various industries including construction, food, pharmaceuticals and communications, among others. My approach is based on prior research and strategic thinking aligned with the business's needs and its environment. I enjoy multidisciplinary work and continuous learning. I also like to train and guide colleagues, and I am always up-to-date with new trends and tools. I bring a critical vision from strategic design to business development, with an empathetic, efficient, and adaptable attitude.…I'm a Madrid based graphic designer with 10 years of experience in branding, illustration, marketing and web design from Buenos Aires, Argentina. I have worked with clients from Latin America, the U.S. and Spain, across various industries including construction, food, pharmaceuticals and communications, among others. My approach is based on prior research and strategic thinking aligned with the business's needs and its environment. I enjoy multidisciplinary work and continuous learning. I also like to train and guide colleagues, and I am always up-to-date with new trends and tools. I bring a critical vision from strategic design to business development, with an empathetic, efficient, and adaptable attitude.

Malena Schaffner

Designer, Brand Designer, Community Manager, +2

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I'm a Madrid based graphic designer with 10 years of experience in branding, illustration, marketing and web design from Buenos Aires, Argentina. I have worked with clients from Latin America, the U.S. and Spain, across various industries including construction, food, pharmaceuticals and communications, among others. My approach is based on prior research and strategic thinking aligned with the business's needs and its environment. I enjoy multidisciplinary work and continuous learning. I also like to train and guide colleagues, and I am always up-to-date with new trends and tools. I bring a critical vision from strategic design to business development, with an empathetic, efficient, and adaptable attitude.…I'm a Madrid based graphic designer with 10 years of experience in branding, illustration, marketing and web design from Buenos Aires, Argentina. I have worked with clients from Latin America, the U.S. and Spain, across various industries including construction, food, pharmaceuticals and communications, among others. My approach is based on prior research and strategic thinking aligned with the business's needs and its environment. I enjoy multidisciplinary work and continuous learning. I also like to train and guide colleagues, and I am always up-to-date with new trends and tools. I bring a critical vision from strategic design to business development, with an empathetic, efficient, and adaptable attitude.

Available to hire

I’m a Madrid based graphic designer with 10 years of experience in branding, illustration, marketing and web design from Buenos Aires, Argentina. I have worked with clients from Latin America, the U.S. and Spain, across various industries including construction, food, pharmaceuticals and communications, among others.

My approach is based on prior research and strategic thinking aligned with the business’s needs and its environment. I enjoy multidisciplinary work and continuous learning. I also like to train and guide colleagues, and I am always up-to-date with new trends and tools. I bring a critical vision from strategic design to business development, with an empathetic, efficient, and adaptable attitude.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Adobe Premiere Elements

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Visual Designer and Community Manager at Freelance

February 1, 2024 - Present

Planning, writing and designing content for social media (Meta, Instagram, Facebook, Youtube, X and Threads). Clients include Casa de América (ESP) and Fetén Comunicación (ESP). Taking and editing materials for reels and stories. Web design with Wix. Editorial design for large publications (layout + final art) for clients like CAF (LATAM) and Simple Agency (ARG).

Senior Brand Designer at FutureBrand

July 31, 2023 - July 28, 2025

Led, devised and developed design proposals independently. Managed project work teams of up to 3 people in the Design area. Trained junior team members and clients on specific methodologies. Supervised commercial proposals. Established working guidelines for brand analysis and diagnostics. Introduced new digital tools for teamwork.

Mid-weight Brand Designer at FutureBrand

March 1, 2020 - July 28, 2025

Built and presented design proposals internally and externally to national and international clients in Spanish and English. Developed brand guidelines, packaging, illustrations, iconography, web design and UX/UI principles, environmental branding, digital communications, storyboards and brand videos. Analyzed products, brands, and competitors through benchmarking. Managed and supervised tasks of 4 team members. Prepared and delivered training materials; conducted working sessions and interviews with large client groups both face-to-face and remotely.

Junior Brand Designer at FutureBrand

March 1, 2018 - July 28, 2025

Devised and executed concepts for campaign pieces in collaboration with copywriters. Produced communication pieces of varying complexity including editorial pieces, mailings, social media posts and animated gifs, invitations, stationery, digital and street ads, merchandising, press kits, and brand guidelines. Managed clients with monthly contracting dynamics ensuring brand consistency.

Graphic and Visual Designer at Blühend Crystals S.R.L.

March 1, 2020 - July 28, 2025

Led rebranding of visual identity. Developed digital marketing pieces including email and social media marketing managing mailings for over 100 subscribers via Mailchimp. Designed stationery, packaging, labels, product catalogs, and ads. Created and maintained the online store. Designed and implemented environmental branding for two physical stores in Buenos Aires. Managed relationships with external suppliers and prepared final artwork for printing.

Senior Brand Designer at FutureBrand

March 1, 2020 - July 1, 2023

Lead, devise and develop design proposals independently. Manage project work teams of up to 3 people in the Design area. Train junior team members and clients on specific methodologies. Supervise commercial proposals. Establish working guidelines for brand analysis and diagnostics. Introduce new digital tools for teamwork.

Mid-weight Brand Designer at FutureBrand

March 1, 2018 - March 1, 2020

Build and present design proposals internally and externally, both to national and international clients (in Spanish and English). Develop brand guidelines, packaging, illustrations and iconography, web design and UX/UI principles, environmental branding, digital communications, story boards and brand videos. Analyse and diagnose products, brands and competitors (benchmarking) from different categories. Trends research and prepare reports with results. Manage and supervise tasks of 4 team members. Prepare and deliver training materials, both for team members and non-designers from other teams and clients. Conduct working sessions and interviews with clients of more than 10 people, both face-to-face and remotely.

Junior Brand Designer at FutureBrand

March 1, 2017 - March 1, 2018

Devis e and execute concepts for campaign pieces in collaboration with copywriters. Produce communication pieces of different degrees of complexity: editorial pieces, internal mailings and newsletters, invitations, stationery, social media pieces (posts, stories and animated gifs), PowerPoint templates, photo retouching, digital and street ads, merchandising, press kits and brand guidelines. Manage clients with monthly contracting dynamics (fee). Ensure consistency in the application of their brand in different environments.

Graphic and Visual Designer at Blühend Crystals S.R.L.

March 1, 2014 - March 1, 2020

Rebranding of its visual identity. Develop digital marketing pieces (email marketing and social media marketing). Manage and track mailings for more than 100 subscribers through Mailchimp. Design stationary, packaging and labels, product catalogs, digital and magazine ads. Create, implement and keep updated their online shop (drag and drop website). Design, develop and implement the environmental branding of its two physical stores in City of Buenos Aires, Argentina. Source, contact and follow up external suppliers for the production and implementation of communication pieces. Prepare final artwork for printing.