I’m Helena Way, AI Creative Director with 10+ years of global experience creating award-winning cases for Fortune 500 brands like LVMH, IBM, Google, Apple, Coca-Cola & Unilever, Gisou, MiuMiu, Lululemon, Rhode. Excited about our future possibilities together. _Website not available. Sign in: https://www.twine.net/signup_…

Helena Way

I’m Helena Way, AI Creative Director with 10+ years of global experience creating award-winning cases for Fortune 500 brands like LVMH, IBM, Google, Apple, Coca-Cola & Unilever, Gisou, MiuMiu, Lululemon, Rhode. Excited about our future possibilities together. _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Helena Way, AI Creative Director with 10+ years of global experience creating award-winning cases for Fortune 500 brands like LVMH, IBM, Google, Apple, Coca-Cola & Unilever, Gisou, MiuMiu, Lululemon, Rhode.
Excited about our future possibilities together.

Website not available. Sign in: https://www.twine.net/signup

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

AI Creative Director Consultant - EMEA at IBM
February 1, 2025 - Present
Direct global cross-functional team of 16+ tech and creative experts, delivering AI-powered GTM campaigns with +45% enterprise engagement.
Brand PR Creative Strategy Manager at Taste Makers
February 1, 2025 - September 7, 2025
Led 16-person team on award-shortlisted campaigns for Unilever, Diageo, Nubank, Heineken, L'Oreal Paris; delivered creative, influencer, and social media strategies with 3M+ reach and 4.8% avg engagement.
Senior Graphic Designer & Brand Strategist at Alice Wonders
June 1, 2024 - September 7, 2025
Led end-to-end creative strategy and graphic design for 14+ global brands, including Volkswagen, Google, Nestlé, Unilever, and P&G. Guided tech-driven brand activations and experiential campaigns, driving over 60% growth in foot traffic and customer engagement. Managed cross-functional creative teams and production workflows. Achieved 89% client satisfaction.
Creative Coordinator at Octagon
September 30, 2023 - September 6, 2025
Led creative planning and GTM strategy for 30+ experiential campaigns for top-tier clients such as McDonald's, AMBEV, Mastercard, Heineken, Stella Artois, Nestlé, Globo S.A., NBA, and Red Bull. Directed a cross-functional team of 15 creatives and producers, delivering AI-driven brand experiences with measurable ROI (average +45% consumer engagement uplift).

Education

Executive MBA (Executive Education) - Digital Strategy at Harvard University
January 11, 2030 - January 1, 2023
EMBA in Creative Leadership at Berlin School of Creative Leadership
January 11, 2030 - January 1, 2022

Qualifications

Google Analytics Certified Professional
January 11, 2030 - January 1, 2023
Adobe Certified Expert in Graphic Design
January 11, 2030 - January 1, 2022

Industry Experience

Computers & Electronics, Consumer Goods, Education, Agriculture & Mining, Life Sciences, Healthcare, Real Estate & Construction, Gaming, Financial Services, Energy & Utilities, Professional Services, Non-Profit Organization, Travel & Hospitality, Telecommunications, Wholesale & Distribution, Software & Internet, Manufacturing, Media & Entertainment, Government, Retail, Transportation & Logistics, Other

Skills

Experience Level