Leni Neto
I'm a versatile Senior Engineer blending 12+ years of web development with hardware engineering.
About
I’m a versatile Senior Engineer blending 12+ years of web development with hardware engineering. I lead end-to-end IoT and software projects, currently serving as Lead Hardware & Software Engineer for OnePuttPro, where I architect hardware, firmware, mobile, and cloud components to deliver real-time motion analysis for golfers. My experience spans WordPress, Laravel, Symfony, API integrations, deployment automation, and scalable cloud architectures across multiple domains.
In previous roles at Unified and Cardstream, I drove performance improvements, complex integrations, and large-scale web platforms. I also combine systems administration with digital marketing, holding certifications in SEO, Google Ads, and Google My Business, which helps me deliver holistic solutions that move the business forward.
- 16 years' experience
- Joined May 2026
Industry experience
- Software & Internet
- Financial Services
- Media & Entertainment
- Professional Services
- Retail
- Education
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Work experience· 9 roles
Led end-to-end development of OnePuttPro, an IoT sports technology product for real-time putting motion analysis. Hardware: designed a compact wearable with MPU6050 IMU, RGB LED feedback, and BLE; implemented power management for extended battery life; dual-sensor impact detection. Firmware (MicroPython) features real-time motion analysis, sensor fusion, BLE stack, OTA updates, and LED feedback. Mobile app (React Native) enables real-time BLE, motion data visualization, session management, cloud synchronization, and analytics. Backend REST API for data storage/analysis with secure authentication; WordPress integration for ecommerce; scalable cloud architecture.
Back-to-agency work delivering WordPress/WooCommerce websites, bespoke themes/plugins, and complex API integrations. Built and maintained deployment pipelines and automations; contributed to Symfony-based apps integrating WooCommerce with Akeneo PIM as SSOT.
Led the Platform team in a fast-paced fintech environment. Responsibilities spanned research, planning, development, and deployment. Optimized transaction processing, achieving roughly 50ms per transaction improvement and saving over 9 hours of CPU processing daily through performance enhancements and efficient deployments.
Education· 8
Certifications and awards· 14
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