I'm Libby McKay, a multifaceted designer and illustrator with 20 years of experience across branding, animation, art direction, and visual storytelling. I own projects from concept to final file and thrive in remote, collaborative environments. I manage projects end-to-end—from concept to print production and brand identity—while embracing new tools and workflows as project needs evolve. I love collaborating with remote teams to create thoughtful, narrative-driven visuals.…

Libby McKay

I'm Libby McKay, a multifaceted designer and illustrator with 20 years of experience across branding, animation, art direction, and visual storytelling. I own projects from concept to final file and thrive in remote, collaborative environments. I manage projects end-to-end—from concept to print production and brand identity—while embracing new tools and workflows as project needs evolve. I love collaborating with remote teams to create thoughtful, narrative-driven visuals.…

Available to hire

I’m Libby McKay, a multifaceted designer and illustrator with 20 years of experience across branding, animation, art direction, and visual storytelling. I own projects from concept to final file and thrive in remote, collaborative environments.

I manage projects end-to-end—from concept to print production and brand identity—while embracing new tools and workflows as project needs evolve. I love collaborating with remote teams to create thoughtful, narrative-driven visuals.

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Language

English
Fluent

Work Experience

Children’s Book Author & Illustrator at The Tiny Wild Earth & Animal Wisdom
January 1, 2020 - Present
Authored, illustrated, and independently published a children’s book, managing design, layout, print production, and brand identity end-to-end. Led marketing materials, online presence, and sales.
Graphic Designer / Illustrator at Freelance Design
January 1, 2019 - Present
Deliver brand identities, print collateral, and digital assets for clients worldwide. Specialize in typography, layout, and illustration-forward design, packaging, and visual identity — managing projects independently from brief to final file.
Creative Director / Art Director / Animator at Gitwit
January 1, 2012 - January 1, 2019
Led creative direction, art direction, and motion design across apps, campaigns, websites, and videos. Designed and animated brands, storyboards, and UI assets balancing visual quality with functional clarity. Collaborated with designers, developers, strategists, and CEOs to deliver high-impact design and products.
Animator / Graphic Designer at TV Guide
January 1, 2009 - January 1, 2012
Produced animation, motion graphics, and photo editing for broadcast and live television — including Golden Globes red carpet livestream. Executed design under tight broadcast deadlines in a fast-paced production environment.

Education

Bachelor of Fine Art at The University of Tulsa
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet
    The Tiny Wild Creator
    A children's brand by myself, author and illustrator Libby McKay, centered on the debut animal card deck and book, The Tiny Wild Earth & Animal Wisdom, connecting children to themselves, nature, and one another. Design: Full brand concept — identity, product design, illustration, packaging, UX/UI, apparel, coloring pages, social, and marketing materials.…
    Pacha Mana Brand Identity, Packaging & Graphic Design
    Pacha Mana is a small, thoughtful company working with independent farmers in Peru to bring top-of-the-line cacao to hands around the world. The brief: honor Peruvian culture and craft while living on boutique shelves globally. Design: Brand identity & packaging.…
    Four Visions Brand Identity and Implementation, & Design
    Four Visions is a company dedicated to bringing indigenous plants and medicines — tinctures, botanicals, and teas — to the modern world. The brand goal: modern sophistication meets earthy and organic. Design: Brand identity, packaging, illustration, website, print, and art direction.…