Lilith Hovhannisyan
Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns.
About
Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns. I led initiatives that launched Zoomerang’s YouTube presence, reaching 200K subscribers in 4 months and earning the YouTube Creator Award. I’ve driven end-to-end marketing programs, from strategy and creative direction to execution and optimization, across multiple platforms and partners. I’m passionate about turning data into growth and collaborating with top creators to boost awareness and engagement.
I excel at market research and trend analysis to guide product positioning, creative strategy, and messaging. I’ve directed video/photo content creation, supported PR and event efforts, and built scalable marketing systems. I enjoy leading cross-functional teams, mentoring colleagues, and delivering measurable results through integrated campaigns and compelling brand narratives.
- 9 years' experience
- Joined June 2024
Skills· 20
Languages
- EnglishFluent
- RussianFluent
- ArmenianFluent
Industry experience
- Professional Services
- Retail
- Software & Internet
- Media & Entertainment
- Education
- Other
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Work experience· 15 roles
Currently leading marketing operations as Digital Marketing Coordinator; overseeing strategy across content, social media, PR, and performance metrics; driving growth initiatives and cross-team collaboration.
Directed Hack Tech’s complete marketing transformation—from strategy and brand voice to visual identity and content execution. Led branding, pitched decks and case studies, and created website content and site roadmap. Managed online presence (social media, PR) and partnered with industry platforms; generated 2–3 high-potential leads within 3 months. Built and optimized email campaigns via HubSpot and Mailchimp with strong open rates. Developed tracking systems (Google Analytics, UTMs) to monitor performance and guide growth. Oversaw UX/UI and visual design efforts across marketing initiatives.
Leading Hack Tech's complete marketing transformation—from strategy and brand voice to visual identity and content execution. Spearheading rebranding efforts, creating pitches, case studies, and website content with WordPress. Managing online presence including social media, PR, and industry platforms resulting in collaborations and multiple high-potential leads. Creating and managing email campaigns with Mailchimp and HubSpot achieving high open rates. Setting up and optimizing tracking systems with Google Analytics and UTM codes. Overseeing UX/UI and visual design. Handling strategy, execution, analytics, and brand expansion.
Education
Certifications and awards· 9
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