Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns. I led initiatives that launched Zoomerang’s YouTube presence, reaching 200K subscribers in 4 months and earning the YouTube Creator Award. I’ve driven end-to-end marketing programs, from strategy and creative direction to execution and optimization, across multiple platforms and partners. I’m passionate about turning data into growth and collaborating with top creators to boost awareness and engagement. I excel at market research and trend analysis to guide product positioning, creative strategy, and messaging. I’ve directed video/photo content creation, supported PR and event efforts, and built scalable marketing systems. I enjoy leading cross-functional teams, mentoring colleagues, and delivering measurable results through integrated campaigns and compelling brand narratives.…Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns. I led initiatives that launched Zoomerang’s YouTube presence, reaching 200K subscribers in 4 months and earning the YouTube Creator Award. I’ve driven end-to-end marketing programs, from strategy and creative direction to execution and optimization, across multiple platforms and partners. I’m passionate about turning data into growth and collaborating with top creators to boost awareness and engagement. I excel at market research and trend analysis to guide product positioning, creative strategy, and messaging. I’ve directed video/photo content creation, supported PR and event efforts, and built scalable marketing systems. I enjoy leading cross-functional teams, mentoring colleagues, and delivering measurable results through integrated campaigns and compelling brand narratives.

Lilith Hovhannisyan

Digital Marketer, Marketing Strategist, Brand Strategist, +5





Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns. I led initiatives that launched Zoomerang’s YouTube presence, reaching 200K subscribers in 4 months and earning the YouTube Creator Award. I’ve driven end-to-end marketing programs, from strategy and creative direction to execution and optimization, across multiple platforms and partners. I’m passionate about turning data into growth and collaborating with top creators to boost awareness and engagement. I excel at market research and trend analysis to guide product positioning, creative strategy, and messaging. I’ve directed video/photo content creation, supported PR and event efforts, and built scalable marketing systems. I enjoy leading cross-functional teams, mentoring colleagues, and delivering measurable results through integrated campaigns and compelling brand narratives.…Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns. I led initiatives that launched Zoomerang’s YouTube presence, reaching 200K subscribers in 4 months and earning the YouTube Creator Award. I’ve driven end-to-end marketing programs, from strategy and creative direction to execution and optimization, across multiple platforms and partners. I’m passionate about turning data into growth and collaborating with top creators to boost awareness and engagement. I excel at market research and trend analysis to guide product positioning, creative strategy, and messaging. I’ve directed video/photo content creation, supported PR and event efforts, and built scalable marketing systems. I enjoy leading cross-functional teams, mentoring colleagues, and delivering measurable results through integrated campaigns and compelling brand narratives.

Available to hire

Hi, I’m Lilith Hovhannisyan, a marketing professional specializing in digital marketing, brand strategy, and content campaigns. I led initiatives that launched Zoomerang’s YouTube presence, reaching 200K subscribers in 4 months and earning the YouTube Creator Award. I’ve driven end-to-end marketing programs, from strategy and creative direction to execution and optimization, across multiple platforms and partners. I’m passionate about turning data into growth and collaborating with top creators to boost awareness and engagement.

I excel at market research and trend analysis to guide product positioning, creative strategy, and messaging. I’ve directed video/photo content creation, supported PR and event efforts, and built scalable marketing systems. I enjoy leading cross-functional teams, mentoring colleagues, and delivering measurable results through integrated campaigns and compelling brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Armenian

Fluent

Work Experience

Digital Marketing Specialist at Zoomerang App

April 30, 2022 - August 7, 2025

Executed digital marketing strategies targeting a 3M+ audience across major social platforms. Launched and grew Zoomerang's YouTube presence to 200K subscribers in 4 months, earning the YouTube Creator Award. Led influencer collaborations with top creators to boost awareness and campaign success. Managed market research and trend analysis for product positioning and creative strategy. Directed video/photo creators to produce viral, conversion-driven content. Supported PR efforts for events and prepared performance reports.

Brand Marketing Manager at Yeremyan Projects

October 31, 2022 - August 7, 2025

Led marketing strategy across content, social, and reputation channels. Directed rebranding projects including visuals and messaging. Developed proposals and collaborated closely with design teams. Used data analytics to optimize content and engagement. Mentored social media team ensuring tone and quality consistency. Organized 10+ events to grow brand loyalty, oversaw design work for packaging, menus, and displays, and managed PR campaigns with media impact tracking.

Digital Marketing Coordinator at Andava Digital Marketing Agency

August 31, 2024 - August 7, 2025

Coordinated digital marketing transformation including strategy, brand voice, visual identity, and content execution. Led rebranding efforts, curated pitch decks and case studies, crafted website content and site roadmap using WordPress. Managed entire online presence including social media, PR, and industry platforms resulting in multiple collaborations and acquisition of 2-3 high-potential leads within 3 months. Created and managed high-performing email campaigns in HubSpot and Mailchimp achieving 56-70% open rates. Optimized tracking systems using Google Analytics and UTM parameters to monitor performance and guide growth decisions. Directed UX/UI and visual design efforts. Owned all marketing aspects including strategic planning, messaging, daily execution, analytics, and brand expansion.

Digital Marketing Coordinator at Hack Tech

September 1, 2024 - Present

Leading Hack Tech's complete marketing transformation—from strategy and brand voice to visual identity and content execution. Spearheading rebranding efforts, creating pitches, case studies, and website content with WordPress. Managing online presence including social media, PR, and industry platforms resulting in collaborations and multiple high-potential leads. Creating and managing email campaigns with Mailchimp and HubSpot achieving high open rates. Setting up and optimizing tracking systems with Google Analytics and UTM codes. Overseeing UX/UI and visual design. Handling strategy, execution, analytics, and brand expansion.

Marketing Manager at Sard Chain Store

October 31, 2019 - August 7, 2025

Led marketing strategy across online and offline channels. Directed social strategy and content, increasing engagement. Organized 10+ events growing brand loyalty. Oversaw design work for packaging, menus, and displays. Ran PR campaigns and tracked media impact. Shared campaign insights and new ideas with CEO.

Marketing Manager at Eurobasashopping center

January 31, 2021 - August 7, 2025

Identified client needs and advised on bank services as customer service representative. Researched markets, developed and managed marketing and promotional strategies including brand style development. Created multichannel marketing content strategies and provided support for marketing and promotional efforts for retail merchandising.

Customer Service Representative at VTB Armenia

December 31, 2016 - August 7, 2025

Identified clients' needs and advised on bank services in accordance with bank standards. Provided customer service and support ensuring adherence to rules and procedures.

Marketing Manager at Centennials Design

June 30, 2019 - August 7, 2025

Handled client needs identification, informed and advised clients on services. Managed marketing and promotional strategies, created content strategy for product launches within the marketing team, prepared upcoming presentations, wrote content for brand books, managed the design team, and handled some HR responsibilities.

Digital Marketing Coordinator at Andava Digital Marketing Agency

August 1, 2024 - August 1, 2024

Led branding, content and digital marketing initiatives; directed branding efforts, curated pitch decks and case studies; created website content and site roadmap in WordPress; built and managed online presence across social media, PR, and industry platforms (Clutch, Tech Behemoths); secured multi-collaborations and 2–3 high-potential leads within 3 months; created and managed high-performing email campaigns via HubSpot and Mailchimp (56–70% open rates); implemented tracking systems (Google Analytics, UTMs) to inform growth decisions.

Digital Marketing Coordinator at Hack Tech

September 1, 2024 - November 12, 2025

Directed Hack Tech’s complete marketing transformation—from strategy and brand voice to visual identity and content execution. Led branding, pitched decks and case studies, and created website content and site roadmap. Managed online presence (social media, PR) and partnered with industry platforms; generated 2–3 high-potential leads within 3 months. Built and optimized email campaigns via HubSpot and Mailchimp with strong open rates. Developed tracking systems (Google Analytics, UTMs) to monitor performance and guide growth. Oversaw UX/UI and visual design efforts across marketing initiatives.

Brand Marketing Manager at Yerevan Projects

October 1, 2022 - October 1, 2022

Led marketing strategy across content, social and reputation; drove rebranding, shaping visuals and messaging; built proposals and collaborated with design team; managed brand style and multi-channel content; prepared marketing materials and content; contributed to growth and engagement.

Marketing Manager at Sard Chain Store

October 1, 2019 - October 1, 2019

Led marketing strategy, campaigns and promotions; developed pricing lists and promotional materials; oversaw brand presence, cross-functional collaboration, and PR; supported store openings and retail marketing initiatives.

Marketing Manager at Sard Chain Store

October 31, 2019 - October 31, 2019

Led marketing strategy across content, social channels, and branding; managed packaging and campaigns; collaborated with the design team; used data to optimize content and boost engagement; mentored the social team to maintain tone and quality.

Marketing Manager at Andava Digital Marketing Agency

August 31, 2024 - August 31, 2024

Led marketing strategy across content, social, and reputation; drove rebranding; shaped visuals and messaging; built proposals and worked closely with the design team; used data to optimize content and boost engagement; mentored social team and maintained content quality.

Digital Marketing Coordinator at Hack Tech

September 1, 2024 - November 20, 2025

Currently leading marketing operations as Digital Marketing Coordinator; overseeing strategy across content, social media, PR, and performance metrics; driving growth initiatives and cross-team collaboration.