Lil Nikoletti

Available to hire

I’m a creative digital designer who loves turning marketing goals into high-impact visuals and conversion-focused experiences.

About

I’m a creative digital designer who loves turning marketing goals into high-impact visuals and conversion-focused experiences. I work mainly in Figma, building clean component systems and style guides, and I enjoy crafting landing pages and digital assets that feel cohesive across every channel.

I also bring hands-on performance marketing knowledge to my design decisions, with experience supporting paid social creatives and direct-response principles. From brochures and social graphics to email/EDM layouts and website updates, I aim to blend strategy, storytelling, and strong visual design—so brands can grow faster and stand out.

  • 4 years' experience
  • Joined August 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Education

Work experience· 6 roles

Digital Designer · FreelanceMar 2023 – Present · 3 yrs 9 mos

Produced brand and marketing materials across print and digital formats (brochures, flyers, and digital content) and adapted designs to different platforms and ratios. Built and maintained Figma component systems and style guides to keep work consistent and easy to hand off. Updated websites using platforms like Shopify and WordPress, ensuring smooth user experiences and consistent branding. Created social media assets including graphics, videos, and occasional animations, plus email/EDM layouts for launches and promotions. Collaborated with teams to understand design briefs and deliver creative solutions aligned with brand guidelines, while managing multiple assignments quickly in a fast-paced environment.

Digital Designer (Freelance)Mar 2023 – Present · 3 yrs 9 mos

Designed and produced marketing and creative materials across print and digital formats (brochures, flyers, and digital content). Built and maintained Figma component systems and style guides to keep branding consistent and handoff smooth. Supported website updates using Shopify and WordPress while maintaining a cohesive user experience. Created social media content including graphics, animations, and video assets, and occasionally designed email/EDM layouts for launches and promotions. Collaborated with teams and stakeholders to interpret design briefs and align creative output with brand guidelines, while managing multiple tasks in a fast-paced environment.

Support Advisor · Shopify, New ZealandSep 2022 – Jul 2023 · 11 mos

Assisted Shopify merchants with redesigned online stores and tailored guidance for ecommerce needs, ranging from resolving coding issues to selecting ideal templates. Engaged merchants through active listening and problem solving, providing strategies for growth. Managed diverse communication channels including phone calls, live chats, and emails, while maintaining prompt response times. Handled support tickets efficiently and completed required documentation after interactions to ensure effective follow-up and continuity.

Support Advisor (Remote) · Shopify, New ZealandSep 2022 – Jul 2023 · 11 mos
Visual Designer · Scanbot SDKAug 2022 – Mar 2023 · 8 mos
Visual Designer (Remote) · Scanbot SDK, Bonn, GermanyAug 2022 – Mar 2023 · 8 mos

Education· 7

Craft - School of Design · Craft - School of Design2030 – 2026
UI and Web Design Course · UI and Web Design Course2020 – 2021
Master's degree in Art History · Pázmány Péter University2012 – 2015
Public relations assistant · Szent Gergely Education Centre2013 – 2014

Certifications and awards

UI and Web Design Course2030 – 2026
Craft+ Mentor Group mentorship (Deloitte Digital Australia)2024 – 2026

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