Hey, nice to meet you! I’m Lily, a go-getter graphic designer jazzed about storytelling and standout ideas. Emerging from Capilano University’s IDEA School of Design, I weave tone and texture into my projects with a soft spot for playful copy, nifty typography, and dashing visuals. The common thread? Keeping work fresh. Beyond the artboard, you’ll find me planning a campy double feature or crafting “experimental” makeup looks—likely salvaged by glitter.

Lily Rosen

Hey, nice to meet you! I’m Lily, a go-getter graphic designer jazzed about storytelling and standout ideas. Emerging from Capilano University’s IDEA School of Design, I weave tone and texture into my projects with a soft spot for playful copy, nifty typography, and dashing visuals. The common thread? Keeping work fresh. Beyond the artboard, you’ll find me planning a campy double feature or crafting “experimental” makeup looks—likely salvaged by glitter.

Available to hire

Hey, nice to meet you!

I’m Lily, a go-getter graphic designer jazzed about storytelling and standout ideas. Emerging from Capilano University’s IDEA School of Design, I weave tone and texture into my projects with a soft spot for playful copy, nifty typography, and dashing visuals. The common thread? Keeping work fresh.

Beyond the artboard, you’ll find me planning a campy double feature or crafting “experimental” makeup looks—likely salvaged by glitter.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Practicum Designer at ONBOX Creative
February 1, 2020 - April 30, 2021
Crafted brand identities from concept to application by developing moodboards, stylescapes, type hierarchy, and packaging mockups. Collaborated with the creative director and design crew to handle tight turnarounds in the health, wellness, and food/beverage sectors. Participated in internal meetings through open ideation and critique.
Crew Writer at Capilano Courier
August 1, 2024 - April 30, 2021
Wrote monthly newspaper articles for print and web on various topics, including unique band interviews and on-campus sports. Communicated effectively with a team of writers, editors, illustrators, and photographers to manage time and collaborate.
Graphic Design Intern at Hangar 18 Design Continuum
May 1, 2024 - August 31, 2024
Designed a responsive multi-page website with desktop, mobile, and tablet UI in Figma for developer handoff. Supported UX strategy with sitemaps and competitive analysis. Finalized production files for print and refined existing assets for digital use in web portfolio and social media posts.
Graphic Design Intern at Thought Shop Creative
May 1, 2018 - August 31, 2017
Created brand assets for client and internal use, including brand guidelines, decks, wireframes, maps, and graphic icons. Prepared and labeled logo, signage, and stationery files in the real estate, restaurant, and retail sectors.

Education

Bachelor of Design at Capilano University’s IDEA School of Design
September 1, 2021 - April 30, 2025

Qualifications

RGD Award for Packaging Design (Series) Honourable Mention
January 1, 2024 - December 31, 2024
Brand Battle for Good Runner-Up
January 1, 2022 - December 31, 2022
ABCDE Youthwright Original Play Winner
January 1, 2021 - December 31, 2021
Dean’s List
January 1, 2021 - December 31, 2025

Industry Experience

Consumer Goods, Healthcare, Real Estate & Construction, Retail
    paper Nought | Zero-Proof Cocktails

    Project Link

    Nought is a zero-proof cocktail brand shaking up what sober looks and tastes like. These flavour-forward beverages were made for curious sippers who crave creativity, not compromise. Each drink features eye-catching symbols that capture an abstract take on what’s happening on your tongue. Take a sip—that’s a promise.

    What does “sour” look like? Earthy? Spicy? Umami? What about all of them at once?

    Nought answers those questions by emphasizing visual taste. Flavour is a wild and wonderful sensory experience—let’s drink it all in. The packaging totes custom “palate patterns” built from a conceptual graphic system. Mixing and matching the eleven symbols inspires innovative combinations, like orange bitters + saffron salt.

    Even the name plays its part. Nought is a nod to zero, yes, but also to starting from scratch, making space for something new. It sets the tone for a brand that doesn’t just exist without alcohol, but thrives without it. Nought isn’t about substitution. It’s about invention.

    RGD Award for Packaging Design (Series)
    Honourable Mention, 2024

    paper Wag & Wander | Dog Enrichment Playgrounds

    Project Link

    Wag & Wander is a trail-based initiative that brings thoughtfully designed “doggy playgrounds” to the North Shore, boosting dogs’ mental and physical health through low-barrier enrichment equipment. These play zones create more engaging walks for the modern pup and the busy humans who love them.

    Dogs need more than a leashed walk to feel fulfilled—they need to sniff, solve, climb, chase, and think. Yet most owners are left to manage enrichment without the time or tools to do it well. Wag & Wander meets this need by adding playgrounds along trails, fostering structured agility activities with educational signage.

    Play has a purpose. It prevents boredom, reduces anxiety, and builds dogs’ focus, impulse control, coordination, and more.

    Scout and Trek, the brand’s mascots and “Pup Park Rangers,” extend the experience online, offering enrichment tips and emotional insights from a dog’s-eye-view. With a mission rooted in practical care, Wag & Wander empowers owners to be better stewards of their dogs’ happiness.

    Designed by Lily Rosen (Branding + Copywriting) and Lauren Howard (Logo Design + Illustration).

    paper BPM | Collaborative Musicians App

    Project Link

    BPM (short for Buddies Playing Music) is a community-powered app and space for musicians who want to jam, learn, and grow without the pressure to “go pro.” Whether you’re relearning an old instrument or hunting for a new band/orchestra to join, BPM connects casual players to easy, local, and lasting collaboration.

    People miss playing music together. Not just on a stage or in a school band, but on weeknights, in living rooms, garages, or squeezed into practice rooms. For many amateur musicians, those moments are hard to find. Without the space, formal programs, or peer network, it becomes nearly impossible to connect. Instruments gather dust. Passions fizzle.

    So BPM set out to keep the music going.

    The app, paired with a theoretical community space, streamlines play. With over 120 screens, you can experience it all. Users can create or join jam groups filtered by genre, skill level, or instrument. They can book practice rooms solo or with friends. A chat feature lets users stay in touch. And a rotating lineup of casual classes—from movie-score ensembles to theory lessons—invites learning without intimidation. Because playing together doesn’t require perfection; all you need is a beat and a buddy.

    Designed by Lily Rosen (Branding + Secondary UI/UX) and Samantha Yeung (Research + Primary UI/UX).

    paper Troupe | Community Circus School

    Project Link

    Troupe is a nonprofit circus school asking, “Whatever happened to running away with the circus?” Returning to the radically inclusive roots of the big top, Troupe offers free programs to youth and young adults navigating poverty, housing instability, and systemic exclusion. Circus is more than a spectacle—circus is throwing caution to the wind while knowing you have somewhere safe to land.

    Circuses historically placed outcasts in the center of the ring, displaying the extraordinary to an often close-minded public. But infamous travelling troupes of the 19th century were still oppressive, touting these entertainers as “freaks.” Troupe reclaims circus as a place of belonging without exploitation, accepting and protecting performers of all genders, sexualities, ethnicities, and abilities.

    Troupe’s visual identity draws from the circular motifs of the circus—rings, hoops, and a sense of unity. The compressed logo suggests a tight-knit community, while vibrant, fanfare-inspired colours spotlight joy. These carry through every touchpoint: merch becomes wearable pride and outreach, billboards sensationalize, and the homepage welcomes you to be bold and take flight.

    Designed by Lily Rosen and mentored by Alex Bakker (CD at Rethink).

    paper Bookish | Adult Literacy Education

    Project Link

    Bookish is a branded education system that reimagines how we teach reading, bolstering low-literacy adults. Prioritizing approachable design, it respects adult learners from all walks of life, especially those left behind by traditional schooling. With ten reading levels and genre-spanning stories from romance to horror, Bookish meets readers where they’re at with no shame and no shortcuts.

    Every detail works toward accessibility—clean, legible typography; supportive pacing; meaningful fiction with adult emotional stakes; and seamless transitions between print and digital—structured to make progress feel possible.

    The adult literacy crisis is one of the world’s most solvable problems, yet it remains largely overlooked. A staggering 48% of Canadians struggle to read complex texts, sitting below minimum reading proficiency. Many don’t even know it. But the impact is everywhere: through limited job opportunities, health risks, lower civic engagement, and the pervasive cycle of intergenerational poverty.

    Literacy extends far beyond education—it encircles dignity, agency, and social justice.

    From interviews with BC educators, reviews of OECD data, and analysis of existing tools and barriers, Bookish took shape. The result is a system tackling the psychological and practical obstacles adult learners face. By focusing on daily enjoyment and achievable goals, Bookish makes proficient literacy not just a skill, but a lifelong practice.

    paper Yawpfest! | Femme Punk Music Festival

    Project Link

    Yawpfest! is a three-day riot grrrl revival shaking the walls of Vancouver’s historic Commodore Ballroom. Loud, scrappy, and femme-led, it’s an immersive alt-music festival for women sick of sitting down and hushing up. If kids called you bossy, you’ll like this one. With high-decibel live shows revelling in rowdy sisterhood, Yawpfest! is a jubilant, unifying scream.

    Yawpfest! recaptures punk’s angriest, fiercest roots for a new generation of misfits. No getting sidelined in the mosh pit. The brand taps into a shared hunger for catharsis, community, and volume. It’s a middle finger to the idea that softness is all femininity can be and an invitation to let it all out.

    Calling back to riot grrrl zines of the early 1990s, Yawpfest! is visually angsty, gritty, and collage-inspired. The typography is tall and roaring, and the colours riot with a feminine edge. The poster comes alive with AR/augmented reality, built with Adobe Aero. It tears itself down and builds back up again.

    Yawpfest! is a rallying cry for loud hearts and proud voices—together, we yawp!