Available to hire
I’m a UX/UI Design Lead with 15+ years of experience crafting end-to-end digital products for ecommerce, SaaS, and agency clients. I blend UI/UX design with front-end development and CMS builds to deliver scalable, user-friendly platforms across Magento, Shopify, WordPress, Silverstripe, and Framer. I’ve led product design for complex multi-stakeholder systems and enjoy turning business goals into intuitive experiences that boost engagement and conversion.
I thrive in collaborative environments, build design systems, and create clear documentation for smooth handovers. When I’m not designing, I enjoy mentoring clients and teams to ship delightful, accessible products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Vietnamese
Advanced
Work Experience
Freelance Digital Designer
July 1, 2024 - PresentMaintain and enhance WordPress and Shopify websites for multiple clients across VIC, NSW and QLD. Build Shopify websites based on provided design. Design and schedule daily social media content for Wa: Melbourne Ikebana Festival, including Instagram stories, posts, reels, and Facebook events. Create promotional assets such as event posters and brochures for festival marketing. Set up and manage Google Analytics, Google Tag Manager, and Google Shopping Ads to support clients’ digital marketing strategies. Design and build custom email templates and marketing campaigns tailored to client needs.
Senior Web Designer / Full Stack Developer at Visualr
July 31, 2024 - July 17, 2025Designed and developed the front-end of the Bottle Stop website using Adobe Commerce (Magento 2). Created the complete UI/UX for the Yesterday online ordering system including interfaces for customers, venues, suppliers, and the public site. Developed the Yesterday platform from scratch incorporating evolving client requirements. Delivered Paramount Liquor public website using Silverstripe 4 and collaborated on design and development of a customer Rewards Program. Led improvements to Hairydog’s site navigation and checkout flow. Participated in redesigns of Hairydog and Paramount Liquor websites and internal portals. Delivered Shopify web projects from wireframes to launch. Created interactive landing pages using Framer. Handled ongoing maintenance and front-end QA. Worked with remote teams and provided client training and documentation.
Freelance Digital Designer & Developer at Hairydog (Alcohol Delivery)
September 30, 2020 - July 17, 2025Built the landing website in Silverstripe 4. Contributed to front-end development of the e-commerce platform. Collaborated on UI/UX design for the website and mobile app. Worked closely with marketing team on weekly campaigns. Created social media assets, digital marketing materials, and weekly email campaigns. Maintained the website with regular content and graphics updates.
Web Designer / Front-End & Back-End Developer / Full Stack at Splashbox Digital Agency
September 30, 2019 - July 17, 2025Collaborated with sales teams and product managers to scope and plan web design and development projects. Designed and developed front-end interfaces and full-stack web applications on platforms including Joomla, WordPress, Silverstripe 3 & 4. Managed projects end-to-end from wireframes to deployment. Led User Acceptance Testing. Troubleshot and upgraded code for performance improvements. Worked with databases like MySQL and MongoDB. Developed responsive features aligned with marketing goals. Created marketing and social media assets and weekly email campaigns. Created and optimized landing pages using Unbounce with A/B testing. Adapted to fast-paced project requirements.
Freelance Web Designer & Developer at the doq Pty Ltd
February 28, 2015 - July 17, 2025Collaborated with the Sydney marketing team to structure and design the JNTO Malaysia website. Developed the website using WordPress. Led User Acceptance Testing and managed a successful launch. Provided ongoing maintenance for Japanese tourism websites. Created digital marketing materials for Japanese Film Festival and managed a Facebook competition campaign.
Freelance Digital Designer at Kommunal
March 31, 2021 - July 17, 2025Handled full web project lifecycle including front-end architecture, UI design, back-end development and deployment. Maintained and updated websites and client portals ensuring optimal user experience. Implemented SEO strategies. Designed infographics, brochures, presentations. Created static and animated social media content.
Freelance Web Design & Developer at Royal Salute, Chivas 21
August 31, 2012 - July 17, 2025Rebuilt the Chivas 21 event website for the Vietnamese market. Created wireframes and visual designs. Developed the website using Joomla. Designed digital marketing collateral for event promotion.
Freelancer at DIC (Development Investment Construction - J.S Corporation)
March 31, 2012 - July 17, 2025Led rebranding of corporate identity ensuring consistency across digital platforms. Conducted research to develop a new sitemap enhancing website structure and user flow. Provided UX recommendations to improve engagement on company website.
Web Designer at Above1 Web Agency
July 31, 2011 - July 17, 2025Key design team member for CMS and e-commerce projects in Singapore. Created storyboards and infographic animations. Led redesign of company website and e-commerce platform. Managed quality control for web production.
Intern / Junior Multimedia Designer at sinkid Advertising Agency
September 30, 2009 - July 17, 2025Developed and maintained agency website. Created interactive animations for Singapore clients. Contributed creatively to Magnum Ice Cream 2009 campaign, designing interactive website, print advertising, and supporting launch events.
Part-time Web Designer at AWD IT & Web Solutions
January 31, 2013 - July 17, 2025Key designer for multiple CMS projects. Implemented designs into WordPress, Joomla, and custom CMS. Conducted User Acceptance Testing before launches. Managed multiple projects under tight deadlines.
Freelance UX/UI Designer & Web Developer
August 1, 2024 - PresentConsulted with clients across VIC, NSW and QLD to define digital strategy, optimise online presence and translate business goals into scalable web solutions. Designed and delivered Shopify and WordPress websites, balancing usability, performance and conversion while tailoring each build to client needs. Set up and managed analytics and marketing tools (Google Analytics, Tag Manager, Shopping Ads) to help clients track performance and improve results. Designed and built custom email templates and campaigns to support client marketing and customer communication. Directed digital presence for the Melbourne Ikebana Festival, managing social campaigns, event assets and audience engagement.
Senior Web Designer/ Full Stack Developer at Visualr
October 1, 2020 - July 1, 2024Led end-to-end delivery of digital platforms across Adobe Commerce, Silverstripe, Shopify, WordPress and Framer, from product strategy, concept and design through development, launch and optimisation. Directed product design and UX strategy for complex multi-stakeholder systems, including the Yesterday online ordering platform (customers, venues, suppliers and public site) and Paramount Liquor’s customer rewards program. Improved sites’ navigation, checkout flows, and customer journeys, leading to better usability and higher engagement. Oversaw UAT and front-end QA processes, ensuring scalability, performance and design fidelity. Trained clients and provided easy-to-follow documentation for smooth handover.
Web designer / Front-End & Back-End Developer / Full Stack at Splashbox Digital Agency
March 1, 2013 - September 1, 2019Designed and developed front-end interfaces and built full-stack web applications across platforms including Joomla, WordPress, Silverstripe 3 & 4. Managed projects end-to-end, from moodboards and wireframes to development and deployment. Led testing and UAT, troubleshooting and optimising performance for responsive, user-friendly products. Designed mobile-responsive landing pages with A/B testing and digital collateral to support marketing goals. Produced online marketing assets and weekly email campaigns for various clients.
Freelance Web Designer & Developer at the doq Pty Ltd
October 1, 2014 - February 1, 2015Collaborated with the Sydney marketing team to structure and conceptualise the JNTO Malaysia website. Designed and developed the JNTO Malaysia website using WordPress. Led User Acceptance Testing (UAT) and managed the successful launch of the website. Provided ongoing updates and maintenance for various Japanese tourism board websites. Created digital marketing materials for the Japanese Film Festival campaign. Managed a Facebook competition campaign promoting ANA flight sales to Japan.
Freelance Digital Designer & Web Developer at Kommunal
October 1, 2019 - March 1, 2021Handled full web project lifecycle, from UI design and front-end architecture to back-end development and deployment. Maintained and updated websites and client portals, ensured optimal performance and user experience. Implemented SEO strategies to improve search visibility and web traffic. Designed infographics, brochures and presentation materials for print and digital use. Created static and animated content for various clients’ social media campaigns.
Freelance Multimedia Designer at DIC ( Development Investment Construction J.S Corporation)
January 1, 2012 - March 1, 2012Freelancer Multimedia Designer in Vietnam.
Web Designer at Above1 Web Agency
May 1, 2010 - July 1, 2011Web Designer, Above1 Web Agency, Singapore.
Junior Multimedia Designer at sinkid Advertising Agency
March 1, 2009 - September 1, 2009Junior Multimedia Designer, sinkid Advertising Agency, Singapore.
Freelance Web Designer at AWD IT & Web Solutions
August 1, 2011 - January 1, 2013Freelance Web Designer, AWD IT & Web Solutions, Melbourne, Australia.
Education
Bachelor of Arts in Animation and Interactive Media at RMIT University
July 1, 2011 - December 1, 2012Advanced Diploma in Multimedia Design at First Media Design School
April 1, 2007 - April 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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