Hi, I'm Leomar M. Valiao, a Senior UI and UX Design Leader and Creative Strategist with over 15 years of experience crafting intuitive digital experiences across web platforms, internal tools, and software solutions. I guide UX strategy, interface design, and creative direction to bring clarity, cohesion, and usability to complex products. My multidisciplinary background in motion design, music composition, and content creation informs my approach to rhythm, storytelling, and flow in user experiences, strengthening interaction design, design systems, and emotional resonance. I also integrate AI-assisted workflows to support ideation and execution while keeping human judgment and craft at the center.…

Leomar M. Valiao

Hi, I'm Leomar M. Valiao, a Senior UI and UX Design Leader and Creative Strategist with over 15 years of experience crafting intuitive digital experiences across web platforms, internal tools, and software solutions. I guide UX strategy, interface design, and creative direction to bring clarity, cohesion, and usability to complex products. My multidisciplinary background in motion design, music composition, and content creation informs my approach to rhythm, storytelling, and flow in user experiences, strengthening interaction design, design systems, and emotional resonance. I also integrate AI-assisted workflows to support ideation and execution while keeping human judgment and craft at the center.…

Available to hire

Hi, I’m Leomar M. Valiao, a Senior UI and UX Design Leader and Creative Strategist with over 15 years of experience crafting intuitive digital experiences across web platforms, internal tools, and software solutions. I guide UX strategy, interface design, and creative direction to bring clarity, cohesion, and usability to complex products.

My multidisciplinary background in motion design, music composition, and content creation informs my approach to rhythm, storytelling, and flow in user experiences, strengthening interaction design, design systems, and emotional resonance. I also integrate AI-assisted workflows to support ideation and execution while keeping human judgment and craft at the center.

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Language

English
Fluent

Work Experience

Sr. Transformational UI/UX Design Manager at Empower Tribe / Music Tribe (Music Global Shared Services Inc.)
August 1, 2025 - August 1, 2025
Spearheaded UX and UI design for global platforms used by 1,000+ internal users; Managed a senior design team locally and internationally; Directed visual systems that increased internal tool adoption; Collaborated with global stakeholders to align product goals and UX strategy; Delivered MVPs within 6–8 weeks through agile, end-to-end design sprints.
Founder at GoForwardDesign
January 1, 2020 - January 1, 2020
Managed creative projects annually, ensuring on-time delivery and resource alignment; Coordinated with client accounts and partner agencies; Led cross-industry collaborations on video and music production, resulting in several completed campaigns for tech, media, and entertainment clients.
Client Manager (Contractual) at BMAT Music Innovators (Philippines)
July 1, 2020 - July 1, 2020
Translated requirements from several clients into actionable tasks for internal teams; Coordinated cross-team projects, improving delivery on an estimated speed by 15%; Managed daily client communications, resolving issues within an average of 48 hours; Provided tech support, boosting client satisfaction.
Senior Creative Design Strategist at Rising Tide Digital
September 1, 2019 - September 1, 2019
Led creative strategy for digital campaigns, contributing to an increase in pitch success rate; Developed content plans that improved engagement across social channels; Managed several projects, ensuring on-time delivery and creative alignment; Conducted first-level QA, reducing design revisions; Supported in creating design collaterals for marketing teams, enhancing campaign turnaround speed.
Creative Services Supervisor at Wells Fargo EGS
April 1, 2019 - April 1, 2019
Managed a CX design team of 5, created strategies in improving task delivery efficiency; Oversaw day-to-day project execution, achieving roughly 90% on-time completion; Coordinated with US teams to align on timelines across projects; Handled team performance reviews and attendance.
Digital Marketing - Creatives Manager at PLDT Global Inc.
March 1, 2017 - March 1, 2017
Led a team of 6 creatives, delivering digital and traditional media assets annually; Coordinated with PoPs across 6 countries, ensuring consistent brand execution and timely rollout; Directed creative and production timelines, to help to reduce project delays; Supported website design and maintenance, enhancing site stability and UX consistency; Proposed UI improvements that increased mobile app engagement.
Content Manager at Radio Republic PH
September 1, 2014 - September 1, 2014
Led a content team of 3, publishing approved articles and visuals across digital channels; Oversaw daily updates for social media platforms, and helped grow audience engagement; Directed creative assets for video, print, and online campaigns across brand projects; Managed live event coverage, boosting portal traffic during peak promotions; Coordinated with corporate partners, securing digital collaborations and sponsorships.
Content and Production Manager at Information Gateway Inc.
June 1, 2011 - June 1, 2011
Supervised a 7-person art team, producing more than 100 mobile graphics monthly; Directed design for licensed content (Disney, Looney Tunes, local and international films), increasing content downloads; Managed monthly production calendars, maintaining 100% on-time asset delivery; Created animations and motion content that supported nationwide mobile campaigns; Designed billboards and print materials for top music and film promotions.
Sr. Content Architect at ePLDT Inc.
March 1, 2005 - March 1, 2005
Managed web design and development projects for internal teams and external clients; Acted as lead designer on cross-functional web builds, increasing user engagement on key platforms, 2 of which earned an award for Best Investor Relations Website and Philippine Webby Awards; Contributed visual assets and UI support for mobile game projects, 2 of which earned awards and recognition.
Senior Transformational UI/UX Design Manager at Empower Tribe / Music Tribe (Music Global Shared Services Inc.)
August 1, 2025 - August 1, 2025
Spearheaded UX and UI design for global platforms used by 1,000+ internal users; managed a senior design team locally and internationally; directed visual systems that increased internal tool adoption; collaborated with global stakeholders to align product goals and UX strategy; delivered MVPs within 6–8 weeks through agile, end-to-end design sprints.
Creatives Manager, Digital Marketing at PLDT Global Inc.
March 1, 2017 - March 1, 2017
Led a team of 6 creatives, delivering digital and traditional media assets annually; coordinated with PoPs across 6 countries, ensuring consistent brand execution and timely rollout; directed creative and production timelines, to help to reduce project delays; supported website design and maintenance, enhancing site stability and UX consistency; proposed UI improvements that increased mobile app engagement.
Sr. Transformational UI/UX Design Manager at Empower Tribe / Music Tribe (Music Global Shared Services Inc.)
October 1, 2020 - August 31, 2025
Spearheaded UX and UI design for global platforms used by 1,000+ internal users; managed a senior design team locally and internationally; directed visual systems that increased internal tool adoption; collaborated with global stakeholders to align product goals and UX strategy; delivered MVPs within 6–8 weeks through agile, end-to-end design sprints.
Founder at GoForwardDesign
March 1, 2017 - December 31, 2020
Managed creative projects annually, ensuring on-time delivery and resource alignment; coordinated with client accounts and partner agencies; led cross-industry collaborations on video and music production, resulting in campaigns for tech, media, and entertainment clients.
Creative Services Supervisor at Wells Fargo EGS Creative Services
October 1, 2018 - April 30, 2019
Managed a CX design team of 5, created strategies in improving task delivery efficiency; oversaw day-to-day project execution, achieving roughly 90% on-time completion rate; coordinated with US teams to align on timelines across projects; handled team performance reviews and attendance.
Creatives Manager at PLDT Global Inc. Digital Marketing - Creatives
September 1, 2014 - March 31, 2017
Led a team of 6 creatives, delivering digital and traditional media assets annually; coordinated with PoPs across 6 countries, ensuring consistent brand execution and timely rollout; directed creative and production timelines, helping to reduce project delays; supported website design and maintenance, enhancing site stability and UX consistency; proposed UI improvements that increased mobile app engagement.
Content Manager at Radio Republic PH
January 1, 2013 - September 30, 2014
Led a content team of 3, publishing approved articles and visuals across digital channels; oversaw daily updates for social media platforms, and helped grow audience engagement; directed creative assets for video, print, and online campaigns across brand projects; managed live event coverage, boosting portal traffic during peak promotions; coordinated with corporate partners, securing digital collaborations and sponsorships.
Content and Production Manager at Information Gateway Inc.
March 1, 2005 - June 30, 2011
Supervised a 7-person art team, producing more than 100 mobile graphics monthly; directed design for licensed content (Disney, Looney Tunes, local and international films), increasing content downloads; managed monthly production calendars, maintaining 100% on-time asset delivery; created animations and motion content that supported nationwide mobile campaigns; designed billboards and print materials for top music and film promotions.
Sr. Content Architect at ePLDT Inc.
February 1, 2001 - March 31, 2005
Managed web design and development projects for internal teams and external clients; acted as lead designer on cross-functional web builds, increasing user engagement on key platforms, including two that earned Best Investor Relations Website and Philippine Webby Awards recognition; contributed visual assets and UI support for mobile game projects, two of which earned awards and recognition.
Sr. Web Designer at Infocom Technologies
January 1, 2000 - December 31, 2001
Led web design efforts and collaborated on cross-functional digital projects; contributed to site improvements and interactive design initiatives.
Web Designer at i-Connect Inc.
January 1, 1999 - December 31, 2000
Designed and implemented web interfaces and assets for client projects, contributing to improved user experiences and digital presence.

Education

Bachelor of Science in Industrial Design at De La Salle University – College of Saint Benilde
January 1, 1995 - January 1, 1999
Bachelor of Science in Industrial Design at De La Salle University – College of Saint Benilde
January 1, 1995 - January 1, 1999
Bachelor of Science in Industrial Design at De La Salle University – College of Saint Benilde
January 1, 1995 - December 31, 1999
Bachelor of Science in Industrial Design at De La Salle University – College of Saint Benilde (Taft Avenue, Manila)
January 1, 1995 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Financial Services, Telecommunications, Education
    paper Music Tribe - Metaverse

    This is a concept virtual world on where the different brands under Music Tribe will be showcased in different settings. In this virtual world, user can choose which type of user or consumer are they: Music Hobbyist, Music Lover, Music Producer, Musician, etc. This is where people can collaborate and communicate in helping each other achieve their goals and even check-off some of their bucket lists like, enjoying a concert, master class, music product events, etc.

    paper Music Tribe Jam

    Music Tribe Jam is a Digital Audio Workstation (DAW) that was designed and developed for music lovers, music producers, DJs and hobbyists, to enable them to express themselves through music. This is not just an ordinary DAW, as the main concept was to enable musicians all around the world to collaborate using 1 music file session.

    Unfortunately, this did not release as priorities for the company shifted.