I’m not like most creatives. Over my career, I’ve done everything from copywriting to traffic, graphic design to account management for a range of clients — nonprofit, Fortune 500, retail, banking, worksite wellness, manufacturing, tourism… the list goes on. In short, I know the entire creative process from start to finish — and all the nuances in between.
Employment Experience
Freelance Designer/Copywriter (current)
Write, design, and coordinate project activity for a diverse group of B2C and B2B clients — from tourism, hospitals, and non-profit foundations to banks, specialty stores, community theater, and professional recruiters.
Strategy and Marketing Specialist — Sonic Boom Wellness (Jan 2021 to Aug 2024)
Based on behavioral science research, developed strategies and the associated materials to drive engagement for a diverse portfolio of Fortune 500 companies.
Content Manager — Health Enhancement Systems (Oct 2008 to Oct 2019)
Coordinated the program content process, along with assisting in new product creation and development.
Senior Account Executive — Seven Worldwide (Nov 2001 to May 2005
Re-established former Kellogg Company client relationships, while re-organizing the off-pack department to be more efficient, generating a 25% increase in profits in 12 months.
Senior Art Director — Sharp Marketing (Aug 1998 to Mar 1999)
Wrote, designed, and art-directed photography, as well as coordinated project activity from concept to completion.
Advertising Manager — First of America Bank Corporation (June 1995 to June 1998)
Was instrumental in “selling” senior management on the benefits of designing the Annual Report in-house (saving $50,000) and was selected to be part of the Commercial Print Production team for Strategic Procurement Services that saved the corporation over $1 million.
Advertising Manager — Gilmore Brothers, Inc (June 1989 to June 1995)
Bought media space and developed creative concepts, layout design, copy, and production schedules for multi-media projects and events for 18 stores throughout Michigan, Indiana, Kentucky, South Carolina, North Carolina, and Ohio.
If you think we’d be a good fit, let’s connect.
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