I’m not like most creatives. Over my career, I’ve done everything from copywriting to traffic, graphic design to account management for a range of clients — nonprofit, Fortune 500, retail, banking, worksite wellness, manufacturing, tourism… the list goes on. In short, I know the entire creative process from start to finish — and all the nuances in between. **Employment Experience** **Freelance Designer/Copywriter (current)** Write, design, and coordinate project activity for a diverse group of B2C and B2B clients — from tourism, hospitals, and non-profit foundations to banks, specialty stores, community theater, and professional recruiters. **Strategy and Marketing Specialist — Sonic Boom Wellness (Jan 2021 to Aug 2024)** Based on behavioral science research, developed strategies and the associated materials to drive engagement for a diverse portfolio of Fortune 500 companies. **Content Manager — Health Enhancement Systems (Oct 2008 to Oct 2019)** Coordinated the program content process, along with assisting in new product creation and development. **Senior Account Executive — Seven Worldwide (Nov 2001 to May 2005** Re-established former Kellogg Company client relationships, while re-organizing the off-pack department to be more efficient, generating a 25% increase in profits in 12 months. **Senior Art Director — Sharp Marketing (Aug 1998 to Mar 1999)** Wrote, designed, and art-directed photography, as well as coordinated project activity from concept to completion. **Advertising Manager — First of America Bank Corporation (June 1995 to June 1998)** Was instrumental in “selling” senior management on the benefits of designing the Annual Report in-house (saving $50,000) and was selected to be part of the Commercial Print Production team for Strategic Procurement Services that saved the corporation over $1 million. **Advertising Manager — Gilmore Brothers, Inc (June 1989 to June 1995)** Bought media space and developed creative concepts, layout design, copy, and production schedules for multi-media projects and events for 18 stores throughout Michigan, Indiana, Kentucky, South Carolina, North Carolina, and Ohio. If you think we’d be a good fit, let’s connect.

lisacochran521052261

I’m not like most creatives. Over my career, I’ve done everything from copywriting to traffic, graphic design to account management for a range of clients — nonprofit, Fortune 500, retail, banking, worksite wellness, manufacturing, tourism… the list goes on. In short, I know the entire creative process from start to finish — and all the nuances in between. **Employment Experience** **Freelance Designer/Copywriter (current)** Write, design, and coordinate project activity for a diverse group of B2C and B2B clients — from tourism, hospitals, and non-profit foundations to banks, specialty stores, community theater, and professional recruiters. **Strategy and Marketing Specialist — Sonic Boom Wellness (Jan 2021 to Aug 2024)** Based on behavioral science research, developed strategies and the associated materials to drive engagement for a diverse portfolio of Fortune 500 companies. **Content Manager — Health Enhancement Systems (Oct 2008 to Oct 2019)** Coordinated the program content process, along with assisting in new product creation and development. **Senior Account Executive — Seven Worldwide (Nov 2001 to May 2005** Re-established former Kellogg Company client relationships, while re-organizing the off-pack department to be more efficient, generating a 25% increase in profits in 12 months. **Senior Art Director — Sharp Marketing (Aug 1998 to Mar 1999)** Wrote, designed, and art-directed photography, as well as coordinated project activity from concept to completion. **Advertising Manager — First of America Bank Corporation (June 1995 to June 1998)** Was instrumental in “selling” senior management on the benefits of designing the Annual Report in-house (saving $50,000) and was selected to be part of the Commercial Print Production team for Strategic Procurement Services that saved the corporation over $1 million. **Advertising Manager — Gilmore Brothers, Inc (June 1989 to June 1995)** Bought media space and developed creative concepts, layout design, copy, and production schedules for multi-media projects and events for 18 stores throughout Michigan, Indiana, Kentucky, South Carolina, North Carolina, and Ohio. If you think we’d be a good fit, let’s connect.

Available to hire

I’m not like most creatives. Over my career, I’ve done everything from copywriting to traffic, graphic design to account management for a range of clients — nonprofit, Fortune 500, retail, banking, worksite wellness, manufacturing, tourism… the list goes on. In short, I know the entire creative process from start to finish — and all the nuances in between.

Employment Experience

Freelance Designer/Copywriter (current)
Write, design, and coordinate project activity for a diverse group of B2C and B2B clients — from tourism, hospitals, and non-profit foundations to banks, specialty stores, community theater, and professional recruiters.

Strategy and Marketing Specialist — Sonic Boom Wellness (Jan 2021 to Aug 2024)
Based on behavioral science research, developed strategies and the associated materials to drive engagement for a diverse portfolio of Fortune 500 companies.

Content Manager — Health Enhancement Systems (Oct 2008 to Oct 2019)
Coordinated the program content process, along with assisting in new product creation and development.

Senior Account Executive — Seven Worldwide (Nov 2001 to May 2005
Re-established former Kellogg Company client relationships, while re-organizing the off-pack department to be more efficient, generating a 25% increase in profits in 12 months.

Senior Art Director — Sharp Marketing (Aug 1998 to Mar 1999)
Wrote, designed, and art-directed photography, as well as coordinated project activity from concept to completion.

Advertising Manager — First of America Bank Corporation (June 1995 to June 1998)
Was instrumental in “selling” senior management on the benefits of designing the Annual Report in-house (saving $50,000) and was selected to be part of the Commercial Print Production team for Strategic Procurement Services that saved the corporation over $1 million.

Advertising Manager — Gilmore Brothers, Inc (June 1989 to June 1995)
Bought media space and developed creative concepts, layout design, copy, and production schedules for multi-media projects and events for 18 stores throughout Michigan, Indiana, Kentucky, South Carolina, North Carolina, and Ohio.

If you think we’d be a good fit, let’s connect.

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Language

Work Experience

Add your work experience history here.

Education

Bachelor of Arts at Michigan State University
September 20, 1982 - August 29, 1986
Advertising with Telecommunications emphasis
Bachelor of Science at Western Michigan University
August 31, 1992 - April 7, 1995
Elementary Education; Minors: Early Childhood Development, Science, and English

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Financial Services, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Retail, Telecommunications, Travel & Hospitality
    uniE621 Flyer/Infographic Design
    One of Sonic Boom Wellness's Fortune 500 clients requested a flyer (that could also be used as an infographic) on women's critical health screenings to promote to their population. After gathering the info for each age group, I wrote the intro, then designed the promotional material using Canva. Canva infographic flyer graphicdesigner copywriter writer
    uniE621 Multi-Page Designs
    Multi-page documents are one of my specialties and passions. I’ve designed product catalogs, go-to/branding guides, community college financials, and annual reports. This example illustrates a sustainability report for a gluten-free protein bar company. Needing a refresh from the previous year’s design, I created this more casual, updated version to better match their organization’s vibe. multi-pagebrochure brochure annualreport productcatalog brandingguide graphicdesigner
    uniE621 Logo Design
    I’ve created several logos for a variety of clients — from higher-ed executive advisors to commercial rotisserie cradle sellers, visitors’ bureaus to chili cook-offs, and everything in between — with a keen, creative eye that showcases the organization and what it does, while resonating with the target audience. logodesign branding graphicdesigner logo
    uniE621 Newsletter/Newspaper Design and Writing
    I’ve designed multiple newsletters for a variety of different organizations. And I’ve been the designer (and sometimes writer of an article or two) for a community college newspaper. newsletterdesigner newsletter newsletterwriter newspaperlayout multi-pagelayout
    uniE608 Smart Brevity Training Video
    After reading *Smart Brevity* by VandeHei, Allen, and Schwartz, I thought their insights would be great training for the Sonic Boom Wellness team. So I wrote, designed, and recorded this Canva presentation to rave reviews from the C suite and my colleagues. It was later added as part of the onboarding process for new employees. trainingvideo Canva video videowriter videoproducer videocreator videodesigner