I am a digital designer with 4 years of experience crafting custom illustrations, web and mobile experiences, motion graphics, campaign visuals, and branded content for both digital and print platforms. I am skilled in visual storytelling, design systems, and thrive in fast-paced environments. My expertise allows me to transform client requirements into interactive and high-fidelity prototypes, while also delivering creative work from concept through to final production. I have a solid background in digital illustration, surface pattern design, character design, and full-stack UI/UX solutions. I am experienced collaborating with cross-functional teams to meet brand and marketing goals, and I am comfortable working independently or in collaboration with product, engineering, and operations teams to drive seamless feature releases and high-quality creative outputs.

Yuting Li

I am a digital designer with 4 years of experience crafting custom illustrations, web and mobile experiences, motion graphics, campaign visuals, and branded content for both digital and print platforms. I am skilled in visual storytelling, design systems, and thrive in fast-paced environments. My expertise allows me to transform client requirements into interactive and high-fidelity prototypes, while also delivering creative work from concept through to final production. I have a solid background in digital illustration, surface pattern design, character design, and full-stack UI/UX solutions. I am experienced collaborating with cross-functional teams to meet brand and marketing goals, and I am comfortable working independently or in collaboration with product, engineering, and operations teams to drive seamless feature releases and high-quality creative outputs.

Available to hire

I am a digital designer with 4 years of experience crafting custom illustrations, web and mobile experiences, motion graphics, campaign visuals, and branded content for both digital and print platforms. I am skilled in visual storytelling, design systems, and thrive in fast-paced environments. My expertise allows me to transform client requirements into interactive and high-fidelity prototypes, while also delivering creative work from concept through to final production.

I have a solid background in digital illustration, surface pattern design, character design, and full-stack UI/UX solutions. I am experienced collaborating with cross-functional teams to meet brand and marketing goals, and I am comfortable working independently or in collaboration with product, engineering, and operations teams to drive seamless feature releases and high-quality creative outputs.

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Work Experience

UI/UX Designer at DoraHacks
March 1, 2025 - August 15, 2025
Designed and launched Web3 hackathon platform features for B2B and B2C users, integrating AI to boost organizer efficiency and conversions while streamlining end-user experience. Led end-to-end product design, rapidly delivering high-fidelity solutions while maintaining and evolving the design system. Worked independently while collaborating with product, engineering, and operations teams to drive seamless feature releases.
Digital Designer & Illustrator at Freelance
May 1, 2024 - August 15, 2025
Designed and developed full-stack UI/UX solutions, transforming client requirements into interactive, high-fidelity prototypes using Figma. Designed branded visuals, illustrations, and motion content for web, social, products, and seasonal campaigns across digital and print. Delivered creative work from concept through final production, collaborating with cross-functional teams to meet brand and marketing goals. Highlights include creating original illustrations for Cathay Bank’s holiday campaigns, custom watch back design for Guess Watches, and seasonal surface pattern prints for Shein.

Education

Master of Science in Information and Communication Technology at University of Wisconsin - Stout
September 1, 2017 - May 1, 2019
Bachelor of Art in Economics at University of Wisconsin - Madison
September 1, 2012 - December 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services