Hi, I’m Liza Khoshtaria, a results-driven Social Media Manager based in Tbilisi, Georgia. Over 3+ years I’ve delivered measurable impact for both B2B and B2C brands, driving follower growth, engagement, and brand visibility through data-driven social campaigns. I excel at building content calendars, optimizing paid campaigns, and turning analytics into actionable improvements. I’m passionate about community building, authentic storytelling, and delivering ROI across Meta, LinkedIn, and Google channels while collaborating across teams to align with business goals.

Liza Khoshtaria

Hi, I’m Liza Khoshtaria, a results-driven Social Media Manager based in Tbilisi, Georgia. Over 3+ years I’ve delivered measurable impact for both B2B and B2C brands, driving follower growth, engagement, and brand visibility through data-driven social campaigns. I excel at building content calendars, optimizing paid campaigns, and turning analytics into actionable improvements. I’m passionate about community building, authentic storytelling, and delivering ROI across Meta, LinkedIn, and Google channels while collaborating across teams to align with business goals.

Available to hire

Hi, I’m Liza Khoshtaria, a results-driven Social Media Manager based in Tbilisi, Georgia. Over 3+ years I’ve delivered measurable impact for both B2B and B2C brands, driving follower growth, engagement, and brand visibility through data-driven social campaigns.

I excel at building content calendars, optimizing paid campaigns, and turning analytics into actionable improvements. I’m passionate about community building, authentic storytelling, and delivering ROI across Meta, LinkedIn, and Google channels while collaborating across teams to align with business goals.

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Language

English
Fluent
Georgian
Fluent

Work Experience

Social Media Manager at TEKA Georgia
November 1, 2023 - Present
Designed and executed end-to-end social media campaigns, driving 55% follower growth and boosting engagement by 38% across Facebook, Instagram, and LinkedIn. Built content calendars, aligned assets with brand messaging and campaign timelines. Optimized paid campaigns across Facebook, Instagram, and LinkedIn, increasing ROI by 15–30% and improving conversion rate by 20% through data-driven strategies. Expanded brand visibility by increasing social referrals by 35% and generated 120+ qualified B2B leads. Applied SEO/SEM best practices to content and ads strategy, improving organic reach and campaign efficiency. Reduced average response time on social channels to under 1 hour, strengthening customer trust.
Social Media Manager at Palitra Media Holding
June 1, 2024 - October 23, 2025
Managed social presence across multi-platform media group, achieving 50% follower growth and 30% boost in engagement. Designed high-performing content campaigns that increased video views by 25% and CTR by 15%. Analyzed performance data to optimize posting frequency, expanding reach by 40%. Generated 120+ qualified B2B leads and strengthened brand visibility.
Social Media Manager at Phubber
May 1, 2024 - October 23, 2025
Increased active community participation by 40% through events, workshops, and networking activities. Organized 12+ events with average attendance of 70+ members, boosting retention by 25%. Streamlined communication channels, reducing average response time to member inquiries by 50%. Elevated member satisfaction (survey score 4.7/5). Boosted follower base by 60% and increased engagement by 35% through tailored content strategies. Achieved 20% more app downloads via organic and paid social campaigns and grew user-generated content participation by 45%. Improved ad campaign CTR by 18% through data-driven optimization.

Education

Bachelor of Journalism & Mass Communication at Tbilisi State University
January 1, 2019 - December 31, 2023
Digital Marketing Course at TSDigital Academy
January 1, 2023 - December 31, 2024
Digital Marketing Course at Academy of Digital Industries
January 1, 2022 - December 31, 2023

Qualifications

Digital Marketing Course
January 1, 2023 - December 31, 2024
Digital Marketing Course
January 1, 2022 - December 31, 2023

Industry Experience

Media & Entertainment