Available to hire
I’m a results-driven Agile-certified remote-based Senior Digital Producer and Project Manager with 15+ years delivering end-to-end digital projects, marketing campaigns and content strategy for enterprise websites and digital channels. I bring a solid background in UX/UI design, web development (HTML/CSS/JS) and hands-on CMS expertise, guiding teams through complex technical projects while ensuring content meets design, web and accessibility standards.
I’m passionate about leveraging AI technology to deliver innovative, customer-focused solutions in dynamic, fast-changing environments. I thrive in collaborative, remote settings and enjoy turning ambiguity into clear roadmaps, delivering measurable outcomes and high-quality experiences.
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
German
Advanced
Work Experience
Senior Digital Specialist (Projects) at NSW Department of Environment
May 1, 2025 - PresentPlan, coordinate and drive strategic delivery of roadmap for digital tools (energy rebate finder, savings calculator and planner) for the Consumer Energy Strategy, to improve accessibility and effectiveness of government programs and initiatives. Manage website BAU updates in Drupal, email campaigns and lead execution of WCAG accessibility audit.
Digital Campaign Manager at Bansko Nomad Fest
January 1, 2026 - PresentCoordinate, design and execute digital campaign strategy and journeys and automation across website, email and social channels, supporting registration, attendee and sponsor growth for a large-scale international event.
Senior Digital Producer at Insignia Financial
August 1, 2023 - June 30, 2024Managed end-to-end website projects, BAU and feature releases across 20+ financial websites in AEM and Sitecore, including MLC, IOOF and Plum, achieving a 95% on-time delivery rate. Improved website quality by 30% by leveraging Siteimprove to build QA, SEO and accessibility policies. Developed custom Jira dashboards to resolve Agile project planning and reporting inefficiencies, boosting visibility and team engagement. Achieved 40% uplift in web governance by writing guidelines and training publishers to build clean and accessible content that adheres to web and WCAG standards. Integrated analytics with a governance platform to build intelligent reports and improve performance of high-traffic pages.
Freelance Digital Producer at World Wildlife Fund (WWF)
January 1, 2023 - April 30, 2023Led a CMS migration project and audit of 1500+ web pages and assets to a headless CMS (Contentful) and DAM (Cloudinary) for the redesign of the WWF website. Awarded Best Change Project at MACH Innovation Awards in Amsterdam.
Senior Project Manager at Mediafellows GmbH
June 1, 2022 - December 31, 2022Led end-to-end projects and Scrum teams to build complex video streaming websites and mobile apps integrating with SaaS Mediastore for key clients (ITVStudios, FilmRise, Emmys) to host popular films and TV series. Led delivery of a scheduling application and mobile app to set up virtual meetings and streaming of personalised video playlists to boost client sales. Supported clients with design enhancements that improved product feature usability, leading to a 25% reduction in user friction and increase in feature adoption.
Digital Producer / Project Manager at AustralianSuper
April 1, 2020 - June 30, 2022Directed end-to-end website updates, builds and campaigns in Sitecore and Marketo across web and email channels, achieving over 90% on-time completion rate, ensuring deliverables were on point with strict brand and UX guidelines. Launched a project to introduce a Content Governance Framework to optimise content workflows, roles, policies and approval processes for effective risk mitigation. Coordinated project for the integration of Sitecore CMS, Content Hub and external DAM platform for centralised and improved end-to-end production workflow. Delivered project to install Monsido and technical policies to vastly improve quality, governance and reporting over website content and ensure WCAG accessibility compliance. Led Brand Refresh project to improve brand engagement and user experience across digital channels by uplifting creative assets and implementing new designs and brand guidelines. Coordinated SEN email journeys, cleansing and automation for 2.5M member accounts working with Li
Senior Digital Producer at Donor Republic (Digital Agency)
March 1, 2019 - April 30, 2020Planned and delivered (email and SMS) fundraising campaigns and website updates for Vinnies CEO Sleepout (raising $7.7M), Mater Fun Run ($1M, up 50%), Cancer 200 ($4.8M) and MS Readathon ($3M, doubled participants). Independently led and executed campaigns for Steptember, managing stakeholders across 7 countries to ensure briefs, designs, reviews and approvals were completed within strict deadlines, raising around $6M. Provided setup of email segmentations, journeys, data migrations, built and coded email templates in Marketo, Campaign Monitor and Fundraisin platforms. Increased customer engagement and traffic of email campaigns by 30% with improved design and A/B testing strategy.
Digital Producer at Freelancer
January 1, 2018 - March 31, 2019HIA – Designed, built and executed campaign mini-sites for a housing industry association in Sitecore Remote; Digivizer – Led UX review and redesign of multiple client websites. Hills FC – Launched design and content updates for Hills FC website in WordPress. Cooper St – Built email campaigns for a well-known Australian fashion brand. KISS (Digital agency) – Built email campaigns and WordPress website updates for clients Mercedes Benz, 542 Partners, Wellman Strata. Foxtel – Built and delivered banner and ad campaigns on major AU websites.
User Researcher at MarketLogic Software AG
August 1, 2018 - October 31, 2018Launched research initiatives for the MarketLogic marketing platform, design improvements to search and chat modules.
Technical Digital Producer at Sanders Real Estate
March 1, 2018 - June 30, 2018Leading real estate property agency; Built and managed delivery of the front-end for a dynamic real estate website, reviewed designs and made optimisations to UI design components.
UX Designer / Digital Producer at Digivizer
November 1, 2017 - February 28, 2018Full-service agency; Conceptualised designs and led implementation of new client website builds in Wordpress and email campaigns (Solotel, Aria, Chiswick, MiRunners, Kitchwin Hills).
UX Designer / Digital Producer at Renovating for Profit
March 1, 2017 - October 31, 2017Australia's most popular property renovation educator; Built website designs, managed production and builds for a blog and redesign updates for a home renovation education website in Wordpress. Increased leads and conversions with targeted website campaigns; Led a content audit to optimise SEO and improve the ranking of web pages.
Web Accessibility Specialist at Gold Coast Commonwealth Games
January 1, 2016 - April 30, 2016Ran WCAG accessibility review and built technical fixes to achieve AA level compliance for the launch of the 2018 Gold Coast Commonwealth Games website.
UX Developer at FlightRight GmbH
August 1, 2016 - December 31, 2016Led a UX review to redesign complex workflows in FlightRight airline compensation app to remove roadblocks and dramatically improve user engagement, conversions and the website user experience. Built front-end product enhancements (HTML, CSS, JS, EmberJS) under Scrum. Improved UX via A/B testing with Optimizely, tracking user behaviour and review of analytics reports.
User Interface Developer at StayFriends GmbH
May 1, 2011 - August 31, 2016Built front-end product features (HTML, CSS, JS, JQuery, Angular) on desktop and mobile for a social network platform; developed CMS enhancements to improve performance; led onboarding improvements that increased registrations.
UX / UI Consultant at EMC Consulting – Client: Barclays Bank
May 1, 2011 - August 31, 2016Built and delivered the front-end of the Barclays Internet Banking application with a strong focus on UX and WCAG accessibility; conducted live user testing sessions, evaluated test results and proposed workable solutions.
UX Designer / Digital Producer at Digivizer (Digital Agency)
November 1, 2017 - February 28, 2018Conceptualised designs and led implementation of new client website builds in WordPress and email campaigns.
Education
Bachelor of Business / Computing at University of Western Sydney, Australia
January 11, 2030 - March 1, 2026Bachelor of Law at University of New England, Australia
January 11, 2030 - March 1, 2026Qualifications
Certified Professional Scrum Master (PSM1)
January 11, 2030 - March 1, 2026Diploma of Project Management
January 11, 2030 - March 1, 2026Industry Experience
Government, Non-Profit Organization, Financial Services, Media & Entertainment, Software & Internet, Education, Professional Services
Skills
Experience Level
Expert
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Intermediate
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