Lisa

Built and led the marketing function for a commercial debt recovery firm, developing strategy, team structure, and a growth roadmap. Owned the department budget and managed a team of five across digital, content, and communications. Developed full-funnel strategy to support multi-channel lead generation. Created and implemented team structure, hiring roadmap, and onboarding flows. Led integrated campaigns across email, paid search, organic content, and social media. Directed value proposition, messaging revamp, and customer journey updates. Reported directly to senior leadership and advised on long-term brand direction.

Led digital strategy across 11 business units, driving lead generation through SEO, paid search, and conversion-optimised content. Interpreted campaign data across channels to refine strategy and briefing processes. Managed and optimised paid social & ads budget (£350k+) to support business growth objectives. Project managed and successfully launched the new website, managing multiple agencies and stakeholders. Managed the continued success of all owned channels. Led a team of four, including two marketing executives and two designers, across all digital initiatives. Worked closely with digital and performance teams to align channel strategy with creative execution, improving lead generation.

Hired to lead and elevate the marketing function for a fast-growing healthcare brand, with full responsibility for strategy, execution, team leadership, and performance across all digital and offline channels. Owned paid social strategy and performance across Meta and Google platforms, optimising campaigns for conversion and customer acquisition. Translated performance data into actionable creative briefs, collaborating with design and content teams to refine messaging and creative. Led creative revamp of brand tone and customer journey, improving engagement and online booking experience. Project managed new website build and CMS integration, improving user flow and reducing drop-off.