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I’m a senior marketing specialist with over 15 years of experience working with brands across beauty, wellness, healthcare, professional services and e-commerce. I help businesses build and deliver marketing strategies that drive real commercial results. My work covers performance marketing, paid social, content strategy, customer acquisition and retention, and digital campaigns. I also have a strong background in leading teams, shaping brand messaging and improving the full customer journey. I’ve worked both in-house and agency side, and I understand the pressures and opportunities that come with growing a brand. My approach is practical, hands-on and focused on what matters to the business. I’m available for freelance and fractional marketing projects, whether that is improving campaign performance, refining brand strategy or helping to scale customer growth.…I’m a senior marketing specialist with over 15 years of experience working with brands across beauty, wellness, healthcare, professional services and e-commerce. I help businesses build and deliver marketing strategies that drive real commercial results. My work covers performance marketing, paid social, content strategy, customer acquisition and retention, and digital campaigns. I also have a strong background in leading teams, shaping brand messaging and improving the full customer journey. I’ve worked both in-house and agency side, and I understand the pressures and opportunities that come with growing a brand. My approach is practical, hands-on and focused on what matters to the business. I’m available for freelance and fractional marketing projects, whether that is improving campaign performance, refining brand strategy or helping to scale customer growth.

Lisa

Digital Marketer, Performance Marketer, Project Manager, +1

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I’m a senior marketing specialist with over 15 years of experience working with brands across beauty, wellness, healthcare, professional services and e-commerce. I help businesses build and deliver marketing strategies that drive real commercial results. My work covers performance marketing, paid social, content strategy, customer acquisition and retention, and digital campaigns. I also have a strong background in leading teams, shaping brand messaging and improving the full customer journey. I’ve worked both in-house and agency side, and I understand the pressures and opportunities that come with growing a brand. My approach is practical, hands-on and focused on what matters to the business. I’m available for freelance and fractional marketing projects, whether that is improving campaign performance, refining brand strategy or helping to scale customer growth.…I’m a senior marketing specialist with over 15 years of experience working with brands across beauty, wellness, healthcare, professional services and e-commerce. I help businesses build and deliver marketing strategies that drive real commercial results. My work covers performance marketing, paid social, content strategy, customer acquisition and retention, and digital campaigns. I also have a strong background in leading teams, shaping brand messaging and improving the full customer journey. I’ve worked both in-house and agency side, and I understand the pressures and opportunities that come with growing a brand. My approach is practical, hands-on and focused on what matters to the business. I’m available for freelance and fractional marketing projects, whether that is improving campaign performance, refining brand strategy or helping to scale customer growth.

Available to hire

I’m a senior marketing specialist with over 15 years of experience working with brands across beauty, wellness, healthcare, professional services and e-commerce. I help businesses build and deliver marketing strategies that drive real commercial results.

My work covers performance marketing, paid social, content strategy, customer acquisition and retention, and digital campaigns. I also have a strong background in leading teams, shaping brand messaging and improving the full customer journey.

I’ve worked both in-house and agency side, and I understand the pressures and opportunities that come with growing a brand. My approach is practical, hands-on and focused on what matters to the business.

I’m available for freelance and fractional marketing projects, whether that is improving campaign performance, refining brand strategy or helping to scale customer growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

HEAD OF MARKETING at Darcey Quigley & Co.

December 1, 2025 - May 1, 2025

Built and led the marketing function for a commercial debt recovery firm, developing strategy, team structure, and a growth roadmap. Owned the department budget and managed a team of five across digital, content, and communications. Developed full-funnel strategy to support multi-channel lead generation. Created and implemented team structure, hiring roadmap, and onboarding flows. Led integrated campaigns across email, paid search, organic content, and social media. Directed value proposition, messaging revamp, and customer journey updates. Reported directly to senior leadership and advised on long-term brand direction.

SENIOR MARKETING MANAGER at Jones Whyte

October 1, 2021 - November 30, 2024

Led digital strategy across 11 business units, driving lead generation through SEO, paid search, and conversion-optimised content. Interpreted campaign data across channels to refine strategy and briefing processes. Managed and optimised paid social & ads budget (£350k+) to support business growth objectives. Project managed and successfully launched the new website, managing multiple agencies and stakeholders. Managed the continued success of all owned channels. Led a team of four, including two marketing executives and two designers, across all digital initiatives. Worked closely with digital and performance teams to align channel strategy with creative execution, improving lead generation.

MARKETING MANAGER at Elanic – Nationwide Cosmetic Surgery Clinic

January 1, 2017 - October 1, 2021

Hired to lead and elevate the marketing function for a fast-growing healthcare brand, with full responsibility for strategy, execution, team leadership, and performance across all digital and offline channels. Owned paid social strategy and performance across Meta and Google platforms, optimising campaigns for conversion and customer acquisition. Translated performance data into actionable creative briefs, collaborating with design and content teams to refine messaging and creative. Led creative revamp of brand tone and customer journey, improving engagement and online booking experience. Project managed new website build and CMS integration, improving user flow and reducing drop-off.

SENIOR CHANNEL MARKETING MANAGER at Dog (Agency)

January 1, 2012 - December 31, 2017

Promoted to lead and expand the agency’s search offering, driving both financial growth and strategic integration of search across departments. Led all organic search campaigns and championed an integrated approach combining SEO, paid, and social channels for maximum performance. Directed high-profile campaigns for Curves, L’Oréal, Garnier, F&C Investments, Crieff Hydro, and Bibby Financial Services; managed budgets of £300k+. Oversaw paid and organic campaigns for Curves EU across Google Ads and the Display Network. Defined KPIs, led performance reporting and analysis, and drove continual optimisation. Spearheaded new business development for the marketing team from opportunity through to pitch. Played a key role in securing major accounts including Curves EU, Scottish Enterprise, Historic Scotland, and L’Oréal. Developed content strategies aligned to client audiences and the full sales cycle.

SEO MANAGER at Dog

January 1, 2012 - December 31, 2017

Managed SEO strategies and execution within the agency.

SEO EXECUTIVE at Dog

January 1, 2012 - December 31, 2017

Supported SEO initiatives and campaign management.

MARKETING ASSISTANT at PoLR (Agency)

January 1, 2010 - December 31, 2012

Assisted with marketing administration and project support.