I'm a dynamic UI/UX & digital designer with 9 years of expertise in SaaS and eCommerce. I love crafting intuitive digital experiences and high-impact marketing strategies. My aim is always to elevate engagement, optimize conversions, and drive revenue growth through my design work. I'm passionate about collaborating with cross-functional teams to create user-centered designs that resonate with users.

Lorelie Sierra

I'm a dynamic UI/UX & digital designer with 9 years of expertise in SaaS and eCommerce. I love crafting intuitive digital experiences and high-impact marketing strategies. My aim is always to elevate engagement, optimize conversions, and drive revenue growth through my design work. I'm passionate about collaborating with cross-functional teams to create user-centered designs that resonate with users.

Available to hire

I’m a dynamic UI/UX & digital designer with 9 years of expertise in SaaS and eCommerce. I love crafting intuitive digital experiences and high-impact marketing strategies. My aim is always to elevate engagement, optimize conversions, and drive revenue growth through my design work. I’m passionate about collaborating with cross-functional teams to create user-centered designs that resonate with users.

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Experience Level

Language

English
Advanced

Work Experience

Lead UI/UX Designer at TinyURL LLC
July 1, 2022 - Present
Developed a scalable Design System and Component Library, enhancing design efficiency and consistency across UI elements. Designed customer-centric pages and led competitor research to drive UX improvements.
UI/UX Team Lead at Stores Specialists, Inc.
January 1, 2016 - December 31, 2022
Led the UI/UX and Creative Marketing Teams for eCommerce initiatives, driving strategic design initiatives and brand growth. Successfully spearheaded the design for Trunc.ph, achieving significant sales and user growth.

Education

Bachelor of Fine Arts and Design at University of Santo Tomas
January 1, 2010 - January 1, 2014
Bachelor of Fine Arts and Design major in Advertising Arts at University of Santo Tomas
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment