Social Media Graphics for Weekly Wing Promotion Campaign
Lori Konomos
Published
I created a cohesive set of social media graphics for a restaurant’s weekly Monday Wing Night marketing campaign. The goal was to drive bar traffic and increase sales of food and beverages through bold, eye-catching content designed for platforms like Instagram, Facebook, and digital signage.
Campaign Highlights:
Theme Variations: Each graphic features a unique concept—“A Wing and a Price,” “Wing Frenzy,” “Sizzle and Spice,” and “Wing Alert”—to maintain visual interest while reinforcing the same core promotion.
Consistent Messaging: All designs highlight the 50¢ wings special, with some including the $2 beer offer, and clearly state the time (Mondays, 5PM – close).
Visual Style: High-quality imagery of wings and beverages paired with playful typography, bold color schemes, and engaging icons (like peppers, beer mugs, and mascots) help the content stand out in social feeds.
Brand Compliance: Each post includes necessary disclaimers and brand alignment with Friday’s™ promotional standards for dine-in offers.
These graphics were optimized for digital engagement and brand consistency, helping boost awareness of the recurring Monday event and encouraging in-store visits. #graphicdesigner #branding #designer