Social Media Graphics Collection for TruMark Custom Homes
Lori Konomos
Published
I designed a cohesive series of social media graphics for TruMark Custom Homes, a home builder showcasing beautifully crafted properties across Kansas City. This collection was created to strengthen the brand’s online presence, highlight unique home features, and attract potential buyers through visual storytelling.
Design Objectives:
Brand Consistency: Each post aligns with TruMark’s branding—clean lines, modern fonts, and warm, inviting color palettes that reflect the homes’ aesthetic.
Content Variety: The graphics feature a mix of home exteriors, interior highlights, model names, floor plans, and promotional captions to keep the feed dynamic and engaging.
Visual Focus: High-resolution photos are paired with minimalist design elements, allowing the craftsmanship and finishes to speak for themselves.
Platform Optimization: All graphics were tailored for Instagram, Facebook, and Pinterest, with scroll-stopping layouts and copy designed to encourage saves, shares, and inquiries.
This collection was part of an ongoing content strategy aimed at boosting visibility, building brand trust, and ultimately driving new home sales through elevated visual marketing. #graphicdesigner #branding #designer