LUIS G. ESTRADA

Graphic Designer, UX, Marketing at Property Rights and Pipeline Center

Contributed to new brand identity development, from concept creation to design execution. Quickly acquired skills in Shopify and e-commerce operations to address complex challenges effectively. Sourced and hired freelance developers to implement advanced interactive website features. Trained new designers to help them enroll in the systems and workflows of the agency. Designed web layouts, email campaigns, and digital assets for diverse marketing initiatives. Played a key role in developing new brand identities; assisting with concept to executing design. Maintained an organized asset filing system aligned with agency standards.

Graphic Designer at Hello Monochrome, Agency

Collaborated with cross-functional teams to define requirements for user-centered design. Created wireframes, mockups, and prototypes in Figma to meet project goals and user needs. Managed and updated Webflow CMS to streamline website workflows. Contributed significantly to diverse projects, including brand strategy and marketing campaigns. Developed style guides and design systems to maintain cohesive branding across print and digital platforms. Transformed complex data into visually compelling content, including infographics and other creative assets. Designed and delivered professional presentations using Adobe InDesign and PowerPoint.

Graphic Designer (Freelance) at Self-Employed

Advised clients on design and marketing strategies, establishing expertise as a trusted design consultant. Led branding projects from strategy and ideation to logo creation and style guide completion. Supervised print projects and managed print vendor relationships. Oversaw print production and managed vendor relationships to ensure quality and consistency. Produced trade show graphics, banners, posters, and other on-brand print materials. Contributed to video editing, After Effects animations, and dynamic GIFs for engaging content. Conducted market research to identify brand differentiation opportunities and inform strategy for products, services, and social media.

Graphic Designer at Property Rights and Pipeline Center

Collaborated with cross-functional teams to define requirements for user-centered design. Created wireframes, mockups, and prototypes in Figma to meet project goals and user needs. Managed and updated Webflow CMS to streamline website workflows. Contributed to brand strategy and marketing campaigns. Developed style guides and design systems to maintain cohesive branding across print and digital platforms. Transformed complex data into visually compelling content, including infographics and other creative assets.

Graphic Designer at Hello Monochrome, Agency

Collaborated with cross-functional teams to define requirements for user-centered design. Created wireframes, mockups, and prototypes in Figma to meet project goals and user needs. Managed and updated Webflow CMS to streamline website workflows. Contributed significantly to brand strategy, marketing campaigns, and the development of design systems. Transformed data into visually engaging content and produced print and digital assets.

Freelance Designer, Self-Employed at Freelance

Advised clients on design and marketing strategies, leading branding projects from concept to logo creation and style guide completion. Supervised print production and vendor relationships, produced trade show graphics, banners, posters, and other on-brand print materials. Contributed to video editing, After Effects animations, and dynamic GIFs for engaging content. Conducted market research to identify brand differentiation opportunities and inform strategy for products, services, and social media.

Graphic Designer at Freelance Design, Self-Employed

Advised clients on design and marketing strategies, leading branding projects from strategy and ideation to logo creation and style guide completion. Produced print materials and digital assets, managed vendor relationships, and oversaw print production. Delivered web design updates and marketing collateral for diverse clients, including infographics, social media assets, and promotional materials.

Graphic Designer at Hello Monochrome, Agency

Contributed to new brand identity development, from concept creation to design execution. Quickly acquired skills in Shopify and e-commerce operations to address complex challenges effectively. Sourced and hired freelance developers to implement advanced interactive website features. Trained new designers to help them enroll in the systems and workflows of the agency. Designed web layouts, email campaigns, and digital assets for diverse marketing initiatives. Played a key role in developing new brand identities; assisting with concept to executing design. Maintained an organized asset filing system aligned with agency standards.

Graphic Designer, UX, Marketing at Property Rights and Pipeline Center

Collaborated with cross-functional teams to define requirements for user-centered design. Created wireframes, mockups, and prototypes in Figma to meet project goals and user needs. Managed and updated Webflow CMS to streamline website workflows. Contributed to brand strategy, and marketing campaigns. Developed style guides and design systems to maintain cohesive branding across print and digital platforms. Transformed complex data into visually compelling content, including infographics and other creative assets.

Graphic Designer at Property Rights and Pipeline Center

Contributed to brand identity development from concept to execution; expanded e-commerce capabilities with Shopify; sourced and managed freelance developers for advanced interactive website features; trained new designers on agency workflows; designed web layouts, email campaigns, and digital assets for marketing initiatives; maintained an organized asset filing system.

Graphic Designer at Hello Monochrome, Agency

Collaborated with cross-functional teams to define user-centered design requirements; created wireframes, mockups, and prototypes in Figma; managed Webflow CMS to streamline website workflows; contributed to brand strategy and marketing campaigns; developed style guides and design systems to maintain cohesive branding across print and digital platforms; produced data-driven visuals and professional presentations.

Graphic Designer (Freelance) at Self-Employed

Advised clients on design and marketing strategies; led branding projects from strategy and ideation to logo creation and style guide completion; supervised print production and vendor relationships; produced trade show graphics, banners, posters, and other on-brand print materials; contributed to video editing and After Effects animations; conducted market research to identify brand differentiation opportunities and inform strategy for products and social media.

Graphic Designer at Hello Monochrome, Agency

Contributed to new brand identity development, from concept creation to design execution. Sourced and hired freelance developers to implement advanced interactive website features. Trained new designers to help them enroll in the systems and workflows of the agency. Designed web layouts, email campaigns, and digital assets for diverse marketing initiatives. Played a key role in developing new brand identities; assisting with concept to executing design. Maintained an organized asset filing system aligned with agency standards.

Graphic Designer at Property Rights and Pipeline Center

Collaborated with cross-functional teams to define requirements for user-centered design. Created wireframes, mockups, and prototypes in Figma to meet project goals and user needs. Managed and updated Webflow CMS to streamline website workflows. Contributed significantly to diverse projects, including brand strategy, and marketing campaigns. Developed style guides and design systems to maintain cohesive branding across print and digital platforms. Transformed complex data into visually compelling content, including infographics and other creative assets. Designed and delivered professional presentations using Adobe InDesign and PowerPoint.