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Marketing Operations and Digital Marketing professional with 10+ years’ experience improving online presence, generating qualified leads, and streamlining business processes. Experienced in SEO, website development, CRM implementation, content marketing, and customer journey optimisation across charity, construction, healthcare, and professional services. Studying towards a BSc (Hons) Computing & IT (Open University), building practical skills in programming, networking, cybersecurity, cloud computing, and AI. Passionate about combining technology and marketing systems to solve problems and improve organisational performance.…Marketing Operations and Digital Marketing professional with 10+ years’ experience improving online presence, generating qualified leads, and streamlining business processes. Experienced in SEO, website development, CRM implementation, content marketing, and customer journey optimisation across charity, construction, healthcare, and professional services. Studying towards a BSc (Hons) Computing & IT (Open University), building practical skills in programming, networking, cybersecurity, cloud computing, and AI. Passionate about combining technology and marketing systems to solve problems and improve organisational performance.

Louise Thacker

Digital Marketer, SEO Expert, Web Developer, +2

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Marketing Operations and Digital Marketing professional with 10+ years’ experience improving online presence, generating qualified leads, and streamlining business processes. Experienced in SEO, website development, CRM implementation, content marketing, and customer journey optimisation across charity, construction, healthcare, and professional services. Studying towards a BSc (Hons) Computing & IT (Open University), building practical skills in programming, networking, cybersecurity, cloud computing, and AI. Passionate about combining technology and marketing systems to solve problems and improve organisational performance.…Marketing Operations and Digital Marketing professional with 10+ years’ experience improving online presence, generating qualified leads, and streamlining business processes. Experienced in SEO, website development, CRM implementation, content marketing, and customer journey optimisation across charity, construction, healthcare, and professional services. Studying towards a BSc (Hons) Computing & IT (Open University), building practical skills in programming, networking, cybersecurity, cloud computing, and AI. Passionate about combining technology and marketing systems to solve problems and improve organisational performance.

Available to hire

Marketing Operations and Digital Marketing professional with 10+ years’ experience improving online presence, generating qualified leads, and streamlining business processes. Experienced in SEO, website development, CRM implementation, content marketing, and customer journey optimisation across charity, construction, healthcare, and professional services.

Studying towards a BSc (Hons) Computing & IT (Open University), building practical skills in programming, networking, cybersecurity, cloud computing, and AI. Passionate about combining technology and marketing systems to solve problems and improve organisational performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Executive at Elite Building Maintenance, Halifax

May 1, 2021 - February 1, 2023

Redesigned an existing website and developed a second website from the ground up, owning site architecture, content creation, user journey design, calls-to-action, hosting and ongoing maintenance. Developed and executed SEO strategies using keyword research, search intent and competitor analysis to improve visibility and generate qualified leads. Identified a high-value opportunity in the Positive Input Ventilation (PIV) market and created targeted content achieving strong national rankings and increased installation enquiries. Increased organic lead generation through SEO, website optimisation and content marketing. Created and optimised Google Business Profiles to strengthen local search visibility. Produced website content, blogs, branding assets and social media content. Implemented and customised Bitrix24 CRM improving lead tracking and workflow management from initial enquiry through quotation to project completion. Worked with directors to introduce new processes improving ope

Freelance Marketing, Lead Generation & Business Support at Self-employed

February 1, 2016 - Present

Provide freelance marketing and business support to organisations across health care, eCommerce, technology, charity and professional services. Partner with clients to understand commercial objectives and develop cost-effective marketing solutions that increase brand visibility, generate qualified leads, and improve business processes. Planned and delivered lead generation and appointment-setting campaigns (B2B and B2C). Designed, developed and managed WordPress websites including redesigns, user journey planning, content creation and ongoing optimisation. Produced SEO-focused web copy and marketing content aligned to keyword research, user intent and conversion best practices. Conducted keyword research, competitor analysis and on-page SEO improvements. Delivered digital PR campaigns securing high-authority editorial coverage and backlinks. Supported CRM administration, customer data management and database cleansing. Coordinated events, diary management and business administration

Corporate Appointment Executive at Sovereign Health Care, Bradford

February 1, 2014 - February 1, 2016

Generated qualified leads through outbound business development activities. Scheduled appointments for business development managers and consistently met monthly performance targets.

Events Coordinator & PA to the Managing Director at Allied PR A, Twickenham

January 1, 2011 - December 31, 2013

Prepared proposals, quotations and RFQ responses. Coordinated events from concept through to delivery. Managed supplier relationships and negotiated costs. Provided PA support and handled office administration.