Available to hire
I’m a marketing professional with years of experience in sales, social media strategy, paid advertising, marketing planning, and App Store Optimization (ASO). I’m passionate about crafting data-driven strategies that not only meet key performance indicators (KPIs) but also create memorable and lasting customer experiences.
From 2022 to 2025, I co-founded Cyntroid, a consulting business where I managed a range of responsibilities, including brand identity and marketing design, accounting, communications, and strategic research. This hands-on experience gave me a comprehensive understanding of what it takes to run and grow a business, and deepened my skills in operations, client strategy, and creative problem-solving.
Currently, I’m pursuing my Master’s in Marketing Analytics at Western Governors University (WGU). My focus is on utilizing data to uncover insights, measure performance, and inform marketing decisions that drive sustainable growth. I’m particularly interested in roles that blend analytics with strategy and creativity.
I thrive in fast-paced, collaborative environments and enjoy connecting with others who share my passion for innovation, technology, and customer-centric marketing. I am continually seeking new career challenges and learning opportunities, and I would appreciate the opportunity to connect with you for networking, career discussions, and more.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
Spanish; Castilian
Advanced
English
Fluent
Work Experience
Co-Owner at Cyntroid LLC
January 31, 2025 - July 8, 2025Created the Cyntroid logo, brand identity, and marketing collateral to establish a clear and professional presence across platforms and customer communication that effectively communicated brand positioning. Increased customer lifetime value (CLV) by 10% through strategic negotiations. Improved operational efficiency by 20% through the implementation of a new management system.
Digital Marketing Strategist at Veryable
July 31, 2022 - July 8, 2025Curated a digital strategy with performance trackers to ensure optimization of organic and paid campaigns. Increased app store visits through social media clicks by over 1000% while lowering costs by 60%. Directed data analysis surveys and studies without added costs to understand the app's users and increase acquisition through personas and targeted campaigns. Managed a $120,000 annual budget for paid ads and social media campaigns. Achieved user acquisition costs of less than $0.23 per user. Developed marketing automation streams through HubSpot integrating social media, website, and email for seamless customer journeys.
ASO Manager at Veryable
July 31, 2022 - July 8, 2025Collaborated with customer experience and tech teams to improve app ratings from 3.5 to over 4.5, positioning the app among the top 50 in the Business/Lifestyle category. Developed new app store creatives localized in different languages, resulting in increased conversion rates of 41% on Google Play and 69% on the App Store. Increased downloads by 200% in Apple Store and over 130% in Google Play.
Financial Services Representative II (Spanish) at Fidelity Investments
October 31, 2021 - July 8, 2025Assisted hundreds of international account holders with financial discussions and solutions while implementing international retirement transaction laws. Led meetings for new employees due to exemplary personal metrics. Consulted with thousands of retirement participants about product usage, account security, and promoted new financial products.
Financial Services Representative I at Fidelity with Education At Work
June 30, 2021 - July 8, 2025Consulted retirement participants on financial products and account security. Promoted new financial products and services to clients.
Digital Marketing Strategist at Soluciones Constructoras
December 31, 2020 - July 8, 2025Developed a comprehensive creative brief and industry analysis which doubled profits in one year. Coordinated marketing teams across 3 countries to grow social media presence, resulting in a 140% increase in organic social followers and successful launch of a new website.
Social Media Marketing Intern at Big Brothers Big Sisters
November 30, 2019 - July 8, 2025Created email newsletters, social media templates, and printed content for a stewardship campaign. Developed and curated local donor database to optimize efficiency and costs.
Assistant Manager at Abercrombie & Fitch
August 31, 2018 - July 8, 2025Awarded Most Profitable Abercrombie Store in North American Region 2018 at $4.5 million. Increased profits by more than $1 million in one year through team efforts. Monitored CRM tools, KPIs, and scheduling for over 100 employees.
Department Manager at Jos. A. Bank
November 30, 2017 - July 8, 2025Awarded Best Jos. A. Bank Team in Mid-Western Region 2016 and Highest Customer Service Rating in District 2016.
Content Creator at Freelance
January 1, 2023 - PresentDesigned data visualization elements and presentations for various teams. Developed and optimized brand guidelines, including logo creation and digital and print content templates.
Digital Marketing Strategist at Veryable
July 31, 2022 - July 8, 2025Curated digital strategies with performance trackers to optimize organic and paid campaigns, increasing app store visits by over 1000% while reducing costs by 60%. Directed cost-free data analysis surveys to understand user personas and buyer journeys, boosting user acquisition. Managed a $120,000 annual budget for paid ads and social media campaigns, achieving user acquisition costs below $0.23 per user. Developed marketing automation streams through HubSpot to enhance user experience across the customer journey.
ASO Manager at Veryable
July 31, 2022 - July 8, 2025Collaborated with customer experience and tech teams to improve app ratings from 3.5 to over 4.5, placing the app in the top 50 of the Business/Lifestyle category. Developed new app store creatives including screenshots and localized preview videos, increasing conversion rates by 41% on Google Play and 69% on the App Store. Led to a 200% increase in Apple Store downloads and over 130% increase in Google Play downloads.
Financial Services Representative II (Spanish) at Fidelity Investments
October 31, 2021 - July 8, 2025Assisted international account holders with financial discussions and solutions while implementing international retirement transaction laws. Led meetings for new employees due to exemplary personal metrics and consulted thousands of retirement participants about product usage, account security, and new financial products.
Financial Services Representative I at Fidelity with Education At Work
June 30, 2021 - July 8, 2025Consulted retirement participants on product usage, promoted new financial products, and supported client accounts, improving client relations and service quality.
Co-Owner at Cyntroid LLC
January 31, 2025 - July 8, 2025Created the Cyntroid brand identity, including logo and marketing collateral, establishing a strong professional presence. Increased customer lifetime value by 10% through strategic negotiations, and improved operational efficiency by 20% by implementing a new management system.
Digital Marketing Strategist at Soluciones Constructoras
December 31, 2020 - July 8, 2025Developed creative briefs and industry analyses that doubled profits in one year. Coordinated marketing teams across three countries to boost social media presence, increasing organic social followers by over 140%, and collaborated to launch a new website.
Social Media Marketing Intern at Big Brothers Big Sisters
November 30, 2019 - July 8, 2025Created email newsletters, social media templates, and printed content for stewardship campaigns. Developed and curated local donor databases to optimize efficiency and reduce costs.
Assistant Manager at Abercrombie & Fitch
August 31, 2018 - July 8, 2025Managed CRM tools, KPIs, and scheduling for over 100 employees. Awarded Most Profitable Abercrombie Store in North America in 2018, increasing profits by more than $1 million in one year through team efforts.
Department Manager at Jos. A. Bank
November 30, 2017 - July 8, 2025Received awards for best team in Mid-West region and highest customer service rating. Managed store operations, team leadership, and customer relations.
Content Creator at Freelance
January 1, 2023 - PresentDesigned data visualization elements and presentations for various teams to clearly communicate findings. Developed and optimized brand guidelines including logos, digital, and print templates for multiple companies.
Education
BBA in Marketing at University of North Texas
August 1, 2018 - May 31, 2021MS in Marketing Analytics at Western Governors University
January 1, 2025 - December 31, 2026Qualifications
Industry Experience
Software & Internet, Financial Services, Retail, Non-Profit Organization, Professional Services, Media & Entertainment, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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