London-based Creative Director with over a decade of experience across advertising, brand identity, and integrated campaigns. He co-founded OPALUKE alongside strategist and copywriter Opal Turner, a consultancy trained under Sir John Hegarty. With a portfolio spanning some of the world's most iconic brands including Rolls-Royce, Coca-Cola, Formula 1, LEGO, Sainsbury's, Mercedes-Benz, and the UN's World Food Programme. A true generalist with a career that spans agency, production and independent practice. He has held Art Director roles at Ogilvy, RAPP and M&C Saatchi. The work is distinguished by a rare combination of illustrative sensibility, strategic clarity and the ability to move fluidly between luxury, mass-market, digital and physical, commercial and cultural spaces.

Luke Lasenby

London-based Creative Director with over a decade of experience across advertising, brand identity, and integrated campaigns. He co-founded OPALUKE alongside strategist and copywriter Opal Turner, a consultancy trained under Sir John Hegarty. With a portfolio spanning some of the world's most iconic brands including Rolls-Royce, Coca-Cola, Formula 1, LEGO, Sainsbury's, Mercedes-Benz, and the UN's World Food Programme. A true generalist with a career that spans agency, production and independent practice. He has held Art Director roles at Ogilvy, RAPP and M&C Saatchi. The work is distinguished by a rare combination of illustrative sensibility, strategic clarity and the ability to move fluidly between luxury, mass-market, digital and physical, commercial and cultural spaces.

Available to hire

London-based Creative Director with over a decade of experience across advertising, brand identity, and integrated campaigns.

He co-founded OPALUKE alongside strategist and copywriter Opal Turner, a consultancy trained under Sir John Hegarty. With a portfolio spanning some of the world’s most iconic brands including Rolls-Royce, Coca-Cola, Formula 1, LEGO, Sainsbury’s, Mercedes-Benz, and the UN’s World Food Programme.

A true generalist with a career that spans agency, production and independent practice. He has held Art Director roles at Ogilvy, RAPP and M&C Saatchi.

The work is distinguished by a rare combination of illustrative sensibility, strategic clarity and the ability to move fluidly between luxury, mass-market, digital and physical, commercial and cultural spaces.

See more

Experience Level

Language

English
Fluent

Work Experience

Creative Director at OPALUKE
January 1, 2026 - Present
Co-founder of an independent creative consultancy delivering concept, art direction and strategy for brands.
Art Director at RAPP UK
January 1, 2025 - January 1, 2025
Integrated campaign work with a focus on digital-first storytelling and brand engagement, across; TV Licensing, Mercedes-Benz and Ralph Lauren.
Art Director at Ogilvy UK
January 1, 2023 - January 1, 2025
Concept & Art Direction on campaigns for Coca-Cola, Formula 1, & Sainsbury’s, spanning digital, e-commerce and social.
Mentor at Arts Emergency
January 1, 2023 - January 1, 2025
Supported young creatives with guidance and advice entering the design & arts industries.
Art Director at M&C Saatchi
January 1, 2023 - January 1, 2023
Crafted compelling narratives, concepts, scamps and design systems for ultra-luxe properties and experiences, both IRL and online for Jumeirah.
Creative at RANKIN Creative
January 1, 2022 - January 1, 2023
Creative & Art Director on productions for global brands including Rolls-Royce, Mercedes-Benz, LEGO, and Estée Lauder.
Designer at The Mill
January 1, 2020 - January 1, 2021
Designed and developed creative assets for their studios worldwide inc; major clients, with focus on concept visuals and campaign execution.
Designer at Electric Glue
January 1, 2019 - January 1, 2020
Branded design assets and pitch work for media clients.
Graphic Designer at Shiny Awards
January 1, 2018 - January 1, 2018
Print graphics , digital design and decks for emerging film/media awards.
Junior Designer at The Mill
January 1, 2017 - January 1, 2020
Supported on campaigns and internal projects with design, motion and branding work.
Marketing & Design Assistant at The Mill
January 1, 2016 - January 1, 2017
Created marketing assets, presentations and branding support for their London studio.
Client Services at The Mill
January 1, 2015 - January 1, 2015
Supported production teams and client operations with day-to-day studio coordination, hospitality and project logistics.
Intern at Williams Murray Hamm
January 1, 2015 - January 1, 2015
Assisted on branding and packaging design projects for multiple FMCG clients.
Design Lead at The Alacrity Foundation UK
January 1, 2014 - January 1, 2015
Lead designer on a Welsh Gov funded start-up incubator programme with branding, art direction and creative support.

Education

Bachelor's degree, Advertising Design at University of South Wales
January 1, 2011 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other