Available to hire
Hi, I’m Luciana Pérez Luppino. I’m a Creative Director and Digital Strategist with 15+ years of experience in branding, design, and project management. I enjoy leading cross-functional teams and turning complex briefs into high-impact content across multiple platforms. I’m passionate about crafting design solutions that balance aesthetics with tangible business outcomes.
I specialize in strategic design, brand systems, and digital marketing for education, non-profit, and creative industries. I thrive on building strong partnerships, aligning creative output with business goals, and delivering scalable solutions across time zones.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Creative Strategy Lead at Nomad Futurist Foundation
January 1, 2025 - PresentLed creative strategy and project workflows for a nonprofit focused on digital innovation and sustainability. Designed branding, marketing materials, presentations, and digital assets for global events. Managed executive support, cross-functional coordination, and communications across time zones. Produced multimedia content for podcasts and managed community planning, scheduling, and publishing to drive engagement and growth.
Creative Strategy Lead at Nomad Futurist Foundation
January 1, 2025 - PresentLed creative strategy and project workflows for a nonprofit focused on digital innovation and sustainability; designed branding, marketing materials, and digital assets for global events; managed executive support and cross-time-zone communications; produced multimedia content and managed community engagement.
Creative Project Manager | Executive Operations at Nomad Futurist Foundation – Remote (USA)
January 1, 2025 - PresentLed creative strategy and project workflows for a nonprofit focusing on digital innovation and sustainability. Designed branding, marketing materials, presentations, and digital assets for global events. Managed executive support and cross-functional coordination across time zones. Produced multimedia content including videos and podcasts. Handled community management, content planning, scheduling, and publishing to drive engagement and growth.
Creative Project Manager | Executive Operations at Nomad Futurist Foundation – Remote (USA)
January 1, 2025 - PresentManaged creative strategy and project workflows for a nonprofit focused on digital innovation and sustainability. Developed branding, marketing materials, presentations, and digital assets for global events. Provided executive support and cross-functional coordination across time zones. Produced multimedia content including videos and audio for podcasts, and managed community engagement via content planning and publishing.
Design Director at European Bartender School
July 1, 2018 - October 6, 2025Manage processes and projects; lead designers, videographers, photographers and other creatives; deliver goals and performance reviews to Marketing Director; craft design solutions with high visual impact; contribute creative ideas and high-performance content.
Creative Project Manager | Executive Operations at Nomad Futurist Foundation
January 1, 2018 - PresentLed the agency’s digital creative operations and strategic vision. Services included Branding, Graphic Design, Community Management, Photography & Video Production, Digital Marketing, and Web Development. Achieved ~30% growth in client sales through digital marketing strategies. Managed end-to-end operations, from client acquisition to multidisciplinary team leadership and project delivery. In 2025 onward, led creative strategy and project workflows for a nonprofit focused on digital innovation and sustainability; designed branding, marketing materials, presentations, and digital assets for global events; managed executive support and cross-time-zone communications; produced multimedia content and podcasts; planned and published community content.
Creative Project Manager | Executive Operations at Nomad Futurist Foundation – Remote (USA)
January 1, 2018 - PresentLed a digital creative agency, driving its strategic vision and operational success. Key service areas included Branding, Graphic Design, Community Management, Photography & Video Production, Digital Marketing, and Web Development. Designed and executed digital marketing strategies that resulted in a 30% growth in client sales. Managed end-to-end business operations from client acquisition to multidisciplinary team leadership and project delivery. Crafted tailored strategies to foster business growth for clients across diverse industries, ensuring creative excellence and impactful results.
Design Director at European Bartender School
January 1, 2018 - October 6, 2025Led design processes and projects, managed designers, videographers, and photographers to meet deadlines and deliverables; set goals and performance reviews for the Marketing Director; produced high-visual-impact design solutions and contributed creative ideas across projects.
Creative Project Manager | Executive Operations at Nomad Futurist Foundation
January 1, 2018 - PresentLed a digital creative agency, defining strategic vision and operational success. Managed branding, graphic design, community management, photography & video production, digital marketing, and web development; achieved 30% growth in client sales; oversaw end-to-end operations from client acquisition to multi-disciplinary project delivery.
Design Director at European Bartender School
January 1, 2018 - October 6, 2025Led design solutions with high visual impact; managed designers, videographers, and photographers; set goals and conducted performance reviews; contributed creative ideas and artwork for projects across channels.
Strategic Director at Con Tutti Digital Creative Agency
January 1, 2018 - PresentLed the digital creative agency, driving its strategic vision and operational success. Focus areas included branding, graphic design, community management, photography, video production, digital marketing, and web development. Designed and executed digital marketing strategies that boosted client sales by 30%. Managed end-to-end business operations, including client acquisition, team leadership, and project delivery, delivering tailored strategies for business growth across diverse industries.
Design Director at European Bartender School
January 1, 2018 - August 25, 2025Managed processes and projects while leading a team of designers, videographers, photographers, and other creatives to meet deadlines and deliverables. Wrote and delivered performance goals and reviews to the Marketing Director. Responsible for creating design solutions with high visual impact and contributed creative ideas and artwork that ensured high-performance content.
Design Director at European Bartender School
January 1, 2018 - August 25, 2025Oversaw design processes and projects, managed designers, videographers, photographers, and other creatives ensuring deadlines and deliverables were met. Set goals and conducted performance reviews for the Marketing Director. Created high-impact design solutions and contributed creative ideas and artwork to enhance project outcomes.
Strategic Director at Con Tutti Digital Creative Agency
January 1, 2018 - PresentLed the digital creative agency by driving strategic vision and overseeing operational success. Managed multidisciplinary teams and executed branding, graphic design, community management, photography, video production, digital marketing, and web development services. Designed digital marketing strategies that grew client sales by 30%. Responsible for client acquisition, project leadership, and delivering creative excellence across diverse industries.
Freelancer - Photography & Graphic Design at Freelance
December 31, 2015 - October 6, 2025Graphic design, art direction and photography for multiple clients, studios, agencies and individuals; delivered branding, design and marketing assets.
Senior Graphic Designer at European Bartender School
July 31, 2015 - October 6, 2025Design for social media and global campaigns; website content; interior design of different schools; printed branding materials; photography editing and photoshoots management; presentations; POP materials; B2B projects; corporate communications.
Senior Designer at European Bartender School
July 1, 2015 - October 6, 2025Provided design support for branding and campaigns during the transition period; contributed to global campaigns and internal design systems.
Senior Designer at European Bartender School
July 1, 2015 - October 6, 2025Conceptual development and design for social media (Twitter, Facebook, Instagram, Pinterest, Snapchat, Google ads), global campaigns (awareness, landing pages, emails), website content, interior school branding, printed materials (brochures, flyers, expo materials), photography management, and internal/external presentations.
Sr. Graphic Designer at European Bartender School
July 1, 2015 - August 25, 2025Created designs for social media platforms including Twitter, Facebook, Instagram, Pinterest, Snapchat, and Google ads. Developed design content for global awareness campaigns, landing pages, emails, and social media. Produced website images, illustrations, and structured content pages, as well as interior designs for schools. Managed photography editing and photoshoots and developed printed branding materials including brochures and flyers. Delivered corporate communications and B2B projects.
Senior Graphic Designer at European Bartender School
July 1, 2015 - August 25, 2025Designed engaging content for social media platforms, global campaigns, websites, printed branding materials, and corporate communications. Managed photography editing and photoshoot logistics. Developed PowerPoint presentations for internal and external use and handled B2B projects and POP materials.
Freelancer at Photography & Graphic Design
January 1, 2015 - October 6, 2025Graphic design, art direction and photography for diverse clients including individuals, design studios, publicity agencies and marketing agencies.
Freelancer - Photography & Graphic Design at Freelancer
January 1, 2015 - October 6, 2025Provided graphic design, art direction, and photography services for a diverse range of clients and studios; managed projects from concept to delivery.
Freelancer - Photography & Graphic Design
January 1, 2015 - August 25, 2025Performed graphic design, art direction, and photography for various clients including individuals, design studios, advertising agencies, and media & marketing agencies.
Freelancer - Photography & Graphic Design
January 1, 2015 - August 25, 2025Provided graphic design, art direction, and photography services to various clients including design studios, advertising and marketing agencies, and individual clients.
Team Leader & Senior Designer at APPLE INC. - SELLBYTEL G.
December 31, 2013 - October 6, 2025Euro Mac Expert; managed photoshoots and PowerPoint presentations; coached the Spanish sales team; participated in recruitment; performed administrative tasks.
Team Leader & Sr. Designer at APPLE INC. - SELLBYTEL G.
January 1, 2013 - October 6, 2025Euro Mac Expert; managed photoshoots and PowerPoint presentations at freelance level; coached the Spanish sales team (20-30 people); coordinated, trained, and guided the team to reach Apple targets; participated in recruitment; handled administrative tasks.
Team Leader & Sr. Designer at APPLE INC. - SELLBYTEL G.
January 1, 2013 - October 6, 2025Led a sales-support design team (20–30 people); coached and trained the team; managed photoshoots and presentations; recruited and reported on team performance.
Team Leader & Sr. Designer at Apple Inc. - Sellbytel G.
January 1, 2013 - August 25, 2025Served as Euro Mac Expert and freelance-level photo shoot and PowerPoint manager. Coached a Spanish sales team of 20-30 people, coordinating, training, and guiding them to meet Apple Inc. targets. Reported on team performance and participated in recruitment and administrative tasks.
Team Leader & Senior Designer at Apple Inc. - Sellbytel Group
January 1, 2013 - August 25, 2025Served as Euro Mac Expert and managed photoshoots and PowerPoint presentations. Coached and coordinated the Spanish sales team (20-30 people), conducted recruitment for new agents, and reported team performance. Handled administrative tasks and ensured team met Apple Inc. targets.
Junior Designer at Imagen Visual S.A
December 31, 2009 - October 6, 2025Designed and developed promotional and corporate identity materials, including POP displays, catalogues, websites, and event stands; managed production logistics and coordination with external providers.
Senior Graphic Designer at IMC Comunicacion
December 31, 2009 - October 6, 2025Conceptual development and execution of creative and graphic advertising campaigns; direct marketing pieces; involvement in research processes; multidisciplinary teams to support project delivery.
Junior Designer at IMAGEN VISUAL S.A
January 1, 2009 - October 6, 2025Designed and developed promotional and corporate identity materials, including POP displays, catalogs, websites, and event stands; managed production logistics, prepress, and coordination with external providers; ensured seamless client communications and brand alignment.
Sr. Graphic Designer at IMC COMUNICACIÓN
January 1, 2009 - October 6, 2025Conceptual development, creative and graphic advertising campaigns; direct marketing pieces (brochures, manuals, packaging, infographics, posters, banners, logos); research, conceptualization, development, design, production and evaluation of creative projects; multidisciplinary collaboration with creatives, multimedia designers and account managers to support project delivery.
Junior Designer at IMAGEN VISUAL S.A
January 1, 2009 - October 6, 2025Designed promotional and corporate identity materials, including POP displays, catalogs, websites, and event stands; managed production logistics and coordination with external providers; ensured alignment with brand objectives.
Senior Designer at IMC COMUNICACIÓN
January 1, 2009 - October 6, 2025Conceptual development and creative campaigns; production of promotional materials; collaboration within multidisciplinary teams; support for planning and evaluation of creative projects.
Jr. Designer at IMAGEN VISUAL S.A
January 1, 2009 - August 25, 2025Designed and developed promotional and corporate identity materials such as POP displays, catalogues, websites, and event stands. Managed production logistics, prepress processes, and coordinated with external providers including photographers, art directors, and printers. Maintained communication with clients and suppliers to align deliverables with brand objectives.
Senior Designer at IMC COMUNICACIÓN
January 1, 2009 - August 25, 2025Contributed to conceptual development, creative and graphic advertising campaigns including brochures, manuals, packaging, infographics, posters, banners, logos, and merchandising. Participated in research, development, production, and evaluation of creative projects. Collaborated within multidisciplinary teams to support project development.
Junior Designer at Imagen Visual S.A
January 1, 2009 - August 25, 2025Designed promotional and corporate identity materials such as POP displays, catalogues, websites, and event stands. Coordinated production logistics, prepress, and communications with clients and suppliers to align deliverables with brand objectives.
Senior Designer at IMC Comunicación
January 1, 2009 - August 25, 2025Created conceptual and graphic advertising campaigns including brochures, packaging, infographics, posters, banners, logos, and merchandising. Participated in research, design, production, and evaluation of creative projects, collaborating in multidisciplinary teams to ensure project success.
Education
University Degree in Graphic Design at University of Architecture, Design & Planning, Buenos Aires University
January 1, 2002 - January 1, 2007Bilingual High School Diploma, Humanities and Social Studies at Florida Day School
January 1, 1990 - January 1, 2001University Degree, Graphic Design at Buenos Aires University, University of Architecture, Design & Planning
January 1, 2002 - January 1, 2007Bilingual High School Diploma, Humanities and Social Studies at Florida Day School
January 1, 1990 - January 1, 2001University Degree, Graphic Design at BUENOS AIRES UNIVERSITY FLORIDA DAY SCHOOL
January 1, 2002 - January 1, 2007University Degree at BUENOS AIRES UNIVERSITY FLORIDA DAY SCHOOL
January 1, 2002 - January 1, 2007High School Diploma at Bilingual High School
January 1, 1990 - January 1, 2001Bachelor's Degree in Graphic Design at Buenos Aires University / Florida Day School
January 1, 2002 - January 1, 2007High School Diploma (Bilingual) at Bilingual High School
January 1, 1990 - January 1, 2001Qualifications
Bilingual High School Diploma (Humanities and Social Studies)
January 1, 1990 - January 1, 2001Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services, Travel & Hospitality, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Barcelona today.