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I am a creative and commercially driven marketing leader, specializing in brand building, digital strategy, and content-led growth across hospitality, property, and lifestyle sectors. I currently lead the marketing vision and execution for Cove 55, a boutique luxury resort in Sarawak, overseeing brand positioning, digital channels, partnerships, and campaign performance to drive visibility and revenue growth. Beyond the hotel, I’m a dedicated content creator and digital marketer with a personal platform of 90,000+ followers, delivering high-performing campaigns for global brands across social, web, and live environments. I bring strong storytelling, strategic project leadership, and cross-channel marketing expertise, supported by a postgraduate degree in English Literature and experience across global agencies and media organisations. I’m currently based in Singapore and freelance under a Letter of Consent valid until May 2027.…I am a creative and commercially driven marketing leader, specializing in brand building, digital strategy, and content-led growth across hospitality, property, and lifestyle sectors. I currently lead the marketing vision and execution for Cove 55, a boutique luxury resort in Sarawak, overseeing brand positioning, digital channels, partnerships, and campaign performance to drive visibility and revenue growth. Beyond the hotel, I’m a dedicated content creator and digital marketer with a personal platform of 90,000+ followers, delivering high-performing campaigns for global brands across social, web, and live environments. I bring strong storytelling, strategic project leadership, and cross-channel marketing expertise, supported by a postgraduate degree in English Literature and experience across global agencies and media organisations. I’m currently based in Singapore and freelance under a Letter of Consent valid until May 2027.

lydiaelder

Content Creator, Marketer, Brand Strategist, +4

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I am a creative and commercially driven marketing leader, specializing in brand building, digital strategy, and content-led growth across hospitality, property, and lifestyle sectors. I currently lead the marketing vision and execution for Cove 55, a boutique luxury resort in Sarawak, overseeing brand positioning, digital channels, partnerships, and campaign performance to drive visibility and revenue growth. Beyond the hotel, I’m a dedicated content creator and digital marketer with a personal platform of 90,000+ followers, delivering high-performing campaigns for global brands across social, web, and live environments. I bring strong storytelling, strategic project leadership, and cross-channel marketing expertise, supported by a postgraduate degree in English Literature and experience across global agencies and media organisations. I’m currently based in Singapore and freelance under a Letter of Consent valid until May 2027.…I am a creative and commercially driven marketing leader, specializing in brand building, digital strategy, and content-led growth across hospitality, property, and lifestyle sectors. I currently lead the marketing vision and execution for Cove 55, a boutique luxury resort in Sarawak, overseeing brand positioning, digital channels, partnerships, and campaign performance to drive visibility and revenue growth. Beyond the hotel, I’m a dedicated content creator and digital marketer with a personal platform of 90,000+ followers, delivering high-performing campaigns for global brands across social, web, and live environments. I bring strong storytelling, strategic project leadership, and cross-channel marketing expertise, supported by a postgraduate degree in English Literature and experience across global agencies and media organisations. I’m currently based in Singapore and freelance under a Letter of Consent valid until May 2027.

Available to hire

I am a creative and commercially driven marketing leader, specializing in brand building, digital strategy, and content-led growth across hospitality, property, and lifestyle sectors. I currently lead the marketing vision and execution for Cove 55, a boutique luxury resort in Sarawak, overseeing brand positioning, digital channels, partnerships, and campaign performance to drive visibility and revenue growth.

Beyond the hotel, I’m a dedicated content creator and digital marketer with a personal platform of 90,000+ followers, delivering high-performing campaigns for global brands across social, web, and live environments. I bring strong storytelling, strategic project leadership, and cross-channel marketing expertise, supported by a postgraduate degree in English Literature and experience across global agencies and media organisations. I’m currently based in Singapore and freelance under a Letter of Consent valid until May 2027.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Marketing at Cove 55

May 1, 2022 - Present

Develop and implement comprehensive marketing plans to enhance hotel visibility and reputation; analyze market trends and competitors; establish and promote the brand identity; oversee online presence including website, social media, and online advertising; coordinate creation of marketing content (blogs, newsletters via MailChimp) and photo/video assets; liaise with external digital agency; foster relationships with local businesses, tourism boards, travel agents and influencers; collaborate with GM and sales to develop packages and promotions; manage marketing budget and ensure ROI; supervise freelance Social Media Executive and Photographers/Videographers; coordinate participation in B2B/B2C events such as Wedding Fairs and Travel Expos.

Marketing / Branding Consultant at Limar Group

May 1, 2022 - Present

Developed the complete brand strategy for Pascali Residences, including brand positioning, tone of voice, visual identity direction, and key messaging framework. Defined the project’s unique value proposition and target buyer segments to differentiate the development within the luxury residential market. Personally designed and created the development website. Led naming conventions, brand guidelines, marketing collateral direction, and storytelling for brochures, website, social media, and sales materials. Oversaw creative agencies and vendors to deliver assets on schedule and within budget. Designed the buyer journey from first touchpoint to booking, ensuring premium brand experience and conversion optimisation. Supported investor presentations and stakeholder communications with brand narratives and decks. Set up and managed social media platforms to inform current and prospective buyers. Coordinated compelling marketing content and materials for online sales and in-person events.

Content Creator/Digital Marketer at Layton Media / @lydias_layton_life

May 1, 2018 - Present

Built a 90k+ follower platform through content creation, research, analytics, and engagement with the target audience; produced blogs, photography, and edited videos; hosted/panelist at live events; planned marketing strategies including giveaways; collaborated with multiple brands; produced marketing collateral and SEO-driven content for self-built website; managed influencer campaigns for Dyson, LG, Hilton, Banyan Tree, MBS, Resorts World, ZARA, and others; represented the brand at industry events and secured editorial features.

Marketing & PR Manager at ER Productions

October 1, 2019 - December 31, 2020

Led marketing and PR initiatives, built campaigns, managed brand messaging, and coordinated content creation; nurtured media relationships and oversaw events and promotions to raise brand profile.

Account Manager at Absolutely Advertising

June 1, 2016 - April 30, 2018

Managed client accounts, planned and executed integrated campaigns across multiple channels, monitored budgets, and delivered performance reporting.

Media and Creative Strategist at Media with Impact

April 1, 2014 - May 31, 2016

Developed media strategies and creative briefs, led cross-functional teams to deliver integrated campaigns and measure impact.

Marketing Executive at Mediaforce Group

January 1, 2013 - April 30, 2014

Supported marketing initiatives, coordinated campaigns and client communications, contributed to brand development and project delivery.

Account Executive at Ogilvy & Mather (Singapore) Pte Ltd

January 1, 2008 - May 31, 2008

Supported client campaigns, liaised with teams to execute marketing activities, and assisted with creative development and client communications.