Half Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski. With a speciality in branding and illustration, I've worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated approach. See work at madalynfarley.com…

madalynfarley

Half Maltese, half English, I'm a graphic designer and illustrator from London, now based in Melbourne, Australia. Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski. With a speciality in branding and illustration, I've worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated approach. See work at madalynfarley.com…

Available to hire

Half Maltese, half English, I’m a graphic designer and illustrator from London, now based in Melbourne, Australia.

Building up a reoccurring, global network with experience leading $70,000 projects, my client / brand experience include La Marzocco AU, Netflix, Penguin Random House and NZ Ski.

With a speciality in branding and illustration, I’ve worked freelance, as well as in-house, in a diverse range of industries, spanning FMCG, publishing and film. My broad range of skills allow for a holistic and integrated approach.

See work at madalynfarley.com

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

BA Hons Illustration Animation at Kingston School of Art
September 1, 2016 - May 30, 2020
1st

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Non-Profit Organization
    uniE621 Surreal
    Collaborating with Surreal shortly after their establishment, I worked with them for two years. Taking the brand design created by Onwards, I applied this to all new products, marketing material, print and digital. Focusing on packaging, I created the artwork for six new SKUs. During this time we identified issues with current packaging not highlighting core USPs as well as the boxes being printed in duller tones than desired, with key colouring missing. After meticulously refining the design and extensive collaboration with the printers, we achieved a much richer, on-brand and consistent print, highlighting key messaging and keeping the playfulness of the brand. Full project here: https://www.twine.net/signin eatsurreal.co.uk…
    uniE621 NZ Ski
    Securing the studio's biggest project of $70,000 worth of merchandise for NZ Ski with my pitch deck and concepts, while working as Graphic Designer at Brandland in Queenstown, NZ. As lead designer on the project, I was responsible for everything from conceptualisation to execution, collaborating closely with senior designers, the production manager and the client. See full project at https://www.twine.net/signin…
    uniE621 BraveAid
    Logo design for BraveAid, the Child Anxiety Coach. See full project here: https://www.twine.net/signin…
    uniE621 Days
    Freelancing with Days for over two years as their sole designer, I worked across all areas web, digital, print and marketing. With original branding created by Onwards, I carried this design though for the alcohol-free beer start up, helping to shape the visual identity in the early stages of the company. See full project at https://www.twine.net/signin daysbrewing.com…
    uniE621 Winner - Penguin Random House Student Design Award
    To Kill A Mockingbird is an iconic book with many cover iterations. To stand out amongst thousands of entries in the international competition, I had to answer the timeless question - how do you redesign a classic for a modern context? Wanting to steer away from oversaturated imagery of mockingbirds, I used a defining point in the novel which proves the characters innocence. Focusing on the left hand as a significant symbol of innocence in To Kill a Mockingbird, the black printed hand conveys key themes of race and injustice within the book, contrasting the light yellow background which symbolises the division in 1930’s southern America. The bird feet detailing in the hand creases nod to the title of the book, while the writing on the creases are a metaphor for the fate of the character. Winning first place and gaining national media coverage was a great honour in the formative years of my career. It secured me a Design Internship at Penguin Random House, during which I developed my narrative skills which have benefited my career to this day. See full project here: https://www.twine.net/signin…
    uniE621 Brierley Fitzgerald
    Sick of the traditional status quo, Francesca’s and Ellie, approached me with the concept of starting a new, inclusive gallery space, Brierley Fitzgerald. Needing a brand identity that conveys modernity and inclusivity, whilst also feeling part of the classical high art space. The brandmark celebrates the female-run space, modernising traditional greek statue figures in the stance of viewers gazing at art. The pairing of the serif and sans serif fonts for the wordmark juxtaposes the modern space rooted in history and tradition. See full project at: https://www.twine.net/signin…