Mylk is a clean, vegan skincare brand redefining inclusivity and challenging traditional beauty standards. With a bold vision to disrupt the industry, they partnered with our studio to build a brand that speaks directly to diverse and often overlooked audiences, with a particular focus on men and people of color. This project centered around the launch of both the brand and its debut product, Milky Toner, while laying the groundwork for lasting impact.

Key Accomplishments:
Reposition skincare as essential and approachable for underrepresented communities
Craft a distinct identity that stands out in an oversaturated market
Generate anticipation and demand leading up to product launch.

Overview
This project defines a complete brand identity for “VICTOR KINGSLEY.” The direction blends modern elegance with bold simplicity, delivering a versatile aesthetic that works across both digital and print platforms.

What’s included

A refined color palette and typography system to establish a consistent and polished visual tone.

Multiple logo concepts including wordmarks, monograms, and alternate marks — each designed to reflect sophistication, clarity, and brand flexibility.

Mockups and real-world applications showing how the identity performs on business cards, digital assets, and other collateral.

Goal & Value
The aim was to create a strong, professional brand presence that communicates credibility and modern style. By presenting varied logo options and usage contexts, the design allows for scalability, adaptability, and a cohesive brand rollout.

Suggested Tags: #BrandIdentity #LogoDesign #VisualIdentity #Branding #GraphicDesign #MinimalDesign #Mockups

Apex Escapes is a brand identity and website concept for an A frame tiny house rental. The goal was to create a cozy yet elevated visual world that feels like a quiet escape into nature while still looking polished and bookable online.
Behance

I developed the logo suite, color palette, and typography, then extended the system into social media graphics and a website layout that highlights the cabin, the landscape, and the experience of the stay. The result is a flexible identity that can live across digital marketing, print materials, and the booking platform.

I created the initial brand identity for a real estate broker launching his career, focusing on a modern and trustworthy visual style. The project began with a strategic moodboard and refined color palette to define the look and feel.

From there I developed three distinct logo concepts, each with a primary logo, secondary marks, and logomark variations. The directions explored minimal monograms, geometric icons, and lifestyle focused wordmarks, all designed to reflect professionalism and approachability.

I also applied each concept across social previews and mockups so the client could see how the brand would work in real world use. This presentation set the foundation for the full brand build and the launch of his real estate identity.