Available to hire
With over 15 years of experience across retail, B2B, finance, and e-commerce, I’ve had the privilege of helping brands scale, refine their strategies, and maximize their marketing impact. I combine creativity with data-driven insights to drive real, measurable results. Throughout my career, I’ve partnered with startups, agencies, and established brands, developing marketing strategies that go beyond just increasing visibility. My focus is on building meaningful connections and converting audiences into loyal customers. From launching high-impact e-commerce campaigns to optimizing multi-channel funnels, I take a hands-on approach to each project, ensuring businesses not only grow but thrive.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Afrikaans
Intermediate
Xhosa
Fluent
English
Fluent
Work Experience
Freelance Marketing Consultant at Freelance
April 1, 2024 - April 27, 2025Help businesses scale through strategic marketing, website optimization, and data-driven insights to attract, convert, and retain customers. Services include market research & strategy, marketing strategy development, branding & messaging, website development & optimization, paid media & performance marketing, e-commerce & DTC growth, SEO & content marketing, email & lifecycle marketing, client consultation & reporting, and conversion rate optimization (CRO).
Insights and Journeys Manager at Nedbank
May 1, 2022 - April 30, 2024Responsible for understanding and optimizing customer experience through customer insights analysis using tools like Adobe Experience Cloud, AppsFlyer, Datorama, and Power BI. Developed customer journey maps, segmentation strategies, implemented A/B testing, data management, and collaborated across teams to enhance customer satisfaction and loyalty. Defined key performance indicators and utilized CRM systems for managing customer data.
Data Analyst at Right on the Line
September 1, 2021 - May 1, 2022Used Google Data Studio for KPI tracking and marketing initiatives, implemented A/B tests increasing client leads by 10%, and built data models to generate insights that boosted sales efforts by 12%. Led a team of 4 campaign managers for marketing and sales improvements.
Digital Marketing Analyst at CubicICE
January 1, 2020 - August 31, 2021Designed and built custom dashboards to transform large datasets into actionable insights. Developed buyer personas and segmented marketing analytics resulting in a 26% decrease in customer acquisition cost within five months. Built email marketing campaigns achieving 60%+ open rates and over 40% CTR.
Digital Analyst at Builders: Warehouse, Express, Trade Depot, Superstore
November 1, 2018 - December 31, 2019Managed over 100 digital campaigns covering development, control, and post-campaign evaluation. Provided stakeholder reporting and recommendations leading to a 30% ROI increase and a 20% bounce rate decrease. Introduced new data interpretation methods to a team of 30 and increased site traffic by 60% through SEM managing multi-million rand campaigns monthly.
Digital Marketing Coordinator at Builders: Warehouse, Express, Trade Depot, Superstore
September 1, 2016 - October 31, 2018Managed numerous digital campaigns and provided analytics and recommendations leading to considerable ROI improvements and traffic growth. Responsible for campaign development, control, and evaluation while collaborating within a large team.
Digital Content Administrator at Momentum Health
June 1, 2013 - August 31, 2016Updated and maintained company websites, developed marketing concepts, redesigned three stakeholder websites, and created email campaigns achieving high open and click-through rates. Oversaw creative banners and print promotional advertisements.
Programmer at Nedbank
March 1, 2010 - June 30, 2013Gathered requirements, designed systems, coded, and tested independently with full SDLC exposure. Built functional web applications, maintained servers, addressed user complaints, and worked within agile teams.
Search Engine Optimization (SEO) Specialist at Entelligence Limited
May 1, 2008 - September 30, 2008Worked on accessibility issues, keyword difficulty analysis, keyword usage in images, link building through social media outreach, PR, content syndication, guest blogging, and article marketing to enhance SEO effectiveness across search verticals including maps, video, shopping, and news.
Call Centre Agent at Trans Union ITC
September 1, 2006 - August 31, 2007Part-time debt collector responsible for updating client account records, data capturing, and educating debtors about their debt with ITC while studying for diploma.
Freelance Marketing Consultant at Freelance
April 1, 2024 - PresentI help businesses scale through strategic marketing, website optimization, and data-driven insights to attract, convert, and retain customers. Tasks include market research and strategy, marketing strategy development, branding and messaging, website development and optimization, paid media and performance marketing, e-commerce and DTC growth, SEO and content marketing, email and lifecycle marketing, client consultation and reporting, and conversion rate optimization.
Insights and Journeys Manager at Nedbank
April 30, 2024 - July 12, 2025Responsible for understanding and optimizing the customer experience at Nedbank by analyzing customer data, mapping customer journeys, segmenting customers, running A/B tests, managing data, conducting market research, collaborating cross-functionally, refining strategies, tracking performance metrics, and utilizing CRM and other technologies.
Data Analyst at Right on the Line
May 1, 2022 - July 12, 2025Used Google Data Studio to redefine and track KPIs surrounding marketing initiatives, supplied recommendations to boost landing page conversion rates by 12%, led a team of 4 campaign managers to brainstorm marketing and sales improvements, implemented A/B tests to generate 10% more client leads, and built data models to generate meaningful insights boosting sales efforts by 12%.
Digital Marketing Analyst at CubicICE
August 31, 2021 - July 12, 2025Designed and built custom dashboards to turn millions of data points into actionable information, developed new buyer personas and segmented marketing analytics to target them with new strategies resulting in a 26% decrease in CAC within 5 months, built email marketing campaigns with MailChimp resulting in 60%+ open rates and over 40% CTR.
Digital Analyst at Builders: Warehouse, Express, Trade Depot, Superstore
December 31, 2019 - July 12, 2025Managed over 100 digital campaigns including development, control, and post-campaign evaluation. Provided stakeholder reporting and recommendations leading to a 30% ROI increase in three months and a 20% decrease in bounce rate by improving content. Introduced new data interpretation methods to a team of 30 people. Increased site traffic by 60% through SEM by managing 3 million Rands campaigns monthly.
Digital Marketing Coordinator at Builders: Warehouse, Express, Trade Depot, Superstore
October 31, 2018 - July 12, 2025Managed over 100 digital campaigns including development, control, and post-campaign evaluation. Provided stakeholders facing reporting and recommendations that led to increased ROI by 30% in three months and decreased bounce rate by 20% by improving content. Introduced new data interpretation methods to a team of 30 people. Increased site traffic by 60% through SEM by managing 3 million Rands campaigns monthly.
Digital Content Administrator at Momentum Health
August 31, 2016 - July 12, 2025Updated and maintained company websites daily, developed new and innovative online marketing concepts, redesigned 3 websites within six months, oversaw design and creative banners and print promotional ads, and designed and sent email campaigns resulting in 70%+ open rates and over 50% CTR.
Programmer at Nedbank
June 30, 2013 - July 12, 2025Handled requirement gathering, system designing, coding, and testing independently with full SDLC exposure. Built functional and easy-to-use web tests across browsers, operating systems, and devices. Maintained, configured, and troubleshooted servers. Addressed user complaints and worked within agile teamwork processes.
Search Engine Optimization (SEO) Specialist at Entelligence Limited
September 30, 2008 - July 12, 2025Worked on accessibility features including XML, controlling thin content, Rel=Canonical, and nofollow issues. Conducted keyword difficulty analysis, keyword usage in images, controlled footer keyword manipulation. Executed link building including social media outreach, press/PR, content syndication, badges, widgets, embeddable content, guest blogging, and article marketing. Specialized in search verticals like maps/local, video, shopping, and news.
Call Centre Agent at Trans Union ITC
August 31, 2007 - July 12, 2025Part-time debt collector for different clients, updated client account records, data capturing, and educating debtors about their debt with ITC.
Education
ND at Cape Peninsula University of Technology
January 1, 2005 - December 31, 2009Certificate at Goldsmith University of London
January 1, 2017 - December 31, 2017Certificate at University of Cape Town
January 1, 2015 - December 31, 2015Matric at Maria Louw High School
January 1, 1999 - December 31, 2003ND at Cape Peninsula University of Technology
January 1, 2005 - December 31, 2009Matric at Maria Louw High School
January 1, 1999 - December 31, 2003Qualifications
Certified in Internet Marketing
January 1, 2015 - December 31, 2015Certified in Digital Marketing
January 1, 2017 - December 31, 2017Data-driven and Innovation
February 1, 2023 - June 30, 2023Certified in Internet Marketing
January 1, 2015 - December 31, 2015Certified in Digital Marketing
January 1, 2017 - December 31, 2017Data-driven and Innovation
February 1, 2023 - June 30, 2023Industry Experience
Financial Services, Retail, Professional Services, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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